Willy Mercier Email & Phone Number

Paris, Fr

Colombes, Île-De-France, France

10 jeux mobiles publiésPortfolio: https://bit.ly/3Zuar0HC# - Principes SOLID, decoupling- AI: finite state machine Projet >> https://bit.ly/39p2q5K - Génération procédurale: Projet >> https://bit.ly/3ryNZ5g - Object pooling- Techniques de tri: binary tree, hash table, etc.- Path finding: linked list et node system: Projet >> https://bit.ly/31xfWzZ Shaders - Matrices de transformation - Lumière diffuse et spéculaire Projet >> https://bit.ly/3ruUExl Outils- Unity- Visual Studio- Unity profiler tool- Version control: Git

Paris

1. SEO- Recherche de mots clés pertinents pour des requêtes ciblés (via SEM Rush, Google Trends)- Rédaction d’articles: Incorporant les mots clés ciblés Structuration des articles avec titres et sous-titres h1,h2, etc Rédaction de balises title et description attrayante pour inciter les internautes à cliquer sur le résultat de recherche- Maillage interne: Création de silos en se basant sur des mots clés pertinents définis en amont(via SEM Rush, google Trends)- Backlinks: Recherche de pages externes pertinentes où positionner un lien vers les sites du groupe Evaluation du trustflow de la page externe via Majestic SEO Prise de contact avec le propriétaire de la page externe pour lui demander un backlink2. SEA- Identification de mots clés via Keyword planner- Définition de groupe d’annonce- Création de plusieurs versions de titres et textes pour une même annonce- Suivi de la performance et ajustement des enchères (heure de la journée, pays)3. EMAILING- En fonction des besoins business, sélection des destinataires selon des critères spécifiques: chaud, froid, nationalité, intérêt pour une formation, a déjà été contacté par l’équipe commerciale, etc. - Définition du message: objet, visuel, layout, CTA, etc.4. AB TESTS- Définition et lancement continu de tests- Suivi de la performances du Control et du Challenger, choix du vainqueur via une évaluation avec un interval de confiance5. REPORTINGCréation de rapports Google Analytics via l’API dans google sheet et R

Région De Paris, France

Google Analytics : suivi KPI trafic (objectifs, taux de rebond, etc.) Suivi des campagnes AdWords et suggestions d’amélioration Création d’un bilan performance campagnes displayPlan de tagage : définition du plan et de la nomenclatureMise en place de campagnes display : habillage, fiches, etc SEO : optimisation des balises title et description, maillage interne, réparation des liens cassés, sélection de mots clés,

Paris Area, France

1. DIGITAL MARKETINGWriting the monthly digital marketing report: Analyzing the company’ website traffic with Google Analytics; evaluating the digital marketing campaigns’ performances (AdWords, mailing, social networks) 'Discovery report': Recommending improvements to the already existing AdWords campaigns and suggesting new campaigns in mandarin, creating an international Linkedin PR plan, proposing new competitive intelligence tools (Mention, Followerwonk)2. INTERNATIONAL NEWSLETTERTranslating articles from French to EnglishFormatting the newsletter in a Word document3. BLOG IDEALWINE.NETWriting articles about wine in general and the wine and spirits industry (3 articles/ week)Selecting relevant pictures for the articlesUsing Wordpress to format and publish the articles4. WINE TASTING FAIRSRepresenting the company at the La Revue du Vin de France wine tasting fair (Paris)Introducing the company’s products and services to visitorsHosting activities (blind tasting, quizzes)Writing the company’s wine tasting sheets 5. SOCIAL NETWORKSCreating a sweepstakes on Facebook using Social Shaker

Shanghai City, China

1. MARKET ANALYSISObjective: Having a comprehensive knowledge of the company’s business environment: wine market trends, consumer habits, competitors, importers,etc.3 main subjects:The wine-oriented smartphone application market in China (market opportunity study)The Wine-centered event marketing companies operating in China (competitive analysis)Preliminary study on the creation of the company’s wine-related blogCollecting data:2nd hand data: Articles, thesis, reports1st hand data: Interviewing actors of the Chinese wine industry; editing and promoting questionnaires to analyze the behavior of the Chinese wine consumersAnalyzing and presenting results: Compiling and analyzing data; writing a short and-to-the-point report or giving a Powerpoint presentation highlighting trends, opportunities and development suggestionsAchievements:I provided my manager with key information regarding the Chinese wine application market, thus putting him on the best position to make the decision whether to launch an application or not.2. SOURCINGObjective: Gathering all the necessary items and equipment required to organize a professional wine tasting fair.Selecting and contacting suppliers in mandarin, negotiating prices, ordering goods and reviewing the good's quality3. DIGITAL COMMUNICATIONObjective: Boosting the company’s awareness while establishing it's image on the internet.Digital communication report:Compiling a report including concrete measures that should be applied to the company’s digital medias (Facebook, Linkedin, Weibo) to attract more followers.Building the company’s blog: http://vinosensiablog.weebly.comSelecting the fittest blog platform for the project; designing and arranging the blog’s layout (creating sections, adding pictures, writing and editing introductory text in both English and Mandarin)Curating information related to the wine industry in ChinaCreating content in Mandarin for the company’s Weibo account

Guangzhou City, China

Creating lessons and organizing practical conversational French activities for Chinese professionals.Abilities:Proficiency in public speakingDynamic and positive attitude to stimulate the studentBasing lessons on the students ‘area of interest

Paris , France / Bournemouth, England

OFFICE CLERKCompiling, updating filing the students enrollment files saved on the company's database using computer applicationProviding the applicants with practical information regarding the registration process,the host families, the courses, the transportation (ex: time of train departure), activity programs,etc.Addressing complaints and grievances from clientsDirecting incoming calls (usually from clients or partners to the manager)Editing letters and attaching them with brochures and other informative documents to inform the students about the condition of the classes and trips their registered forENTERTAINMENT ORGANIZERLeading a group of 20-30 teenage students during their journey from Paris to Bournemouth round-trip (by train)Organizing fun activities for teenagersGuiding groups of students during full-day outingsRunning regular inspections : contacting host families to check whether teenagers comply with curfew and bed time; visiting trainees (registered students part of internship programs) on their workplace unannounced to appraise their working conditions and possibly Improve them through negotiation with managers.Abilites fostered during the internship:Multitasking : dealing with several inquiries from clients at the same timeRemaining composed while being under pressureManaging time effectively: assessing tasks and allocating proper timing needed to complete each one,setting priorities among assignments, devising tasks list ahead so as not to exceed deadlines,Basic knowledge in filing,sorting and archiving filesAuthority: maintaining discipline among the teenagersNegotiation: helped trainees by convincing their manager to moved them from a position where their performed menial tasks to a position where their could interact more with clients and as a result practice their English in a business environment.

Chargé(E) De Projets En Management Interculturel, Communication Et Evénementiel, Relations Publiques/Communication Interculturelle/ Management Interculturel

MICE Chargé(e) de projets en Management interculturel, Communication et Evénementiel Titre enregistré au RNCP niveau I RPFC Module.

Took Intermediate To Advance Mandarin Classes On A Full-Time Basis.

Activities and Societies: English Corner: Participated in the activities and debate organized by the club.

Took Intermediate Mandarin Classes On A Full-Time Basis.

Bachelor'S Degree In Foreign Languages: English And Mandarin, English And Mandarin, Translation

L3 effectuée dans le cadre d'un programme d'échange avec l'Université de Wuhan, Chine.