Guillermo Sanchez, Mba Email & Phone Number

Colorado, United States

Responsible for maximizing On-Premise and Off-Premise sales and marketing of Brown-Forman brands to a targeted account base through effective planning, selling, merchandising, customer care, pricing, and communication that permits achievement of company and supplier calendarized objectives.Trained more than 100 sales consultants, customers and promotional staff members.Conducted management quarterly meetings through highly engaging presentations.Executed seasonal trade shows and industry events with Whiskey and Tequila portfolios.Served as liaison between Breakthru Beverage/Brown-Forman and the Hispanic Chamber of Commerce of Denver, Mexican Cultural Center, NewSed and the Latin American Educational Foundation.

Greater Denver Area

Supervised and mentored a team of 12 door-to-door Sales Representatives covering Colorado, Nebraska, and Wyoming,Interim Membership Sales Manager during 9 months in Oregon and Albuquerque.Contributed to team morale through encouragement, coaching and effectiveness by accomplishing related goals as needed.Analyzed Nielsen data to address demographic needs for improvement of samples sizes for TV ratings and Computer research.Prepared and reviewed reports to efficiently address market as well as, client’s needs.Membership RepresentativeAchieved canvassing sales successfully in Colorado, Nebraska, Wyoming and Seattle. Participated in Mexico’s project during 2 months rebuilding Nielsen sample after Ibope’s acquisition.Improved the Denver market national ranking successfully by following and analyzing market trends as well as the analysis of internal process through data collection.Provided training to newly-hired representatives to ensure not only individual but also team efficiency.Skillful persuasion and ability to develop an immediate rapport with families of distinct nationalities to participate in T.V., Radio & Computer research.

Denver, Colorado, United States

Exceded target sales goals with Boston Beer, PABST Blue Ribbon and Mexican portfolio winning several major incentives among others every year.Developed sales opportunities and product distribution by implementing sales plans.Analyzed trends as well as result and product mix.Developed, established and maintained account relationships and provided account information.Managed five sales consultants in Off and On-Premise market.Sales ConsultantDeveloped local On-Premise sales, customer inventory control and monitoring, while executing promotional programs in cooperation with customers.Developed and maintained excellent relationships with key decision makers and business partners to support overall marketing objectives.Recognized as a top 5 Sales Consultants.Surpassed product distribution constantly, new product launch, additional draft lines, features and sales growth.

Denver, Colorado, United States

Strategic assessment of Denver On-premise and Off-premise market to define business and sales targets.Scheduled and implemented promotional activities in key Hispanic accounts to increase consumer consumption awareness of target brands in the Miller portfolio through sampling, giveaways and feature pricing.Managed promotional team, marketing budget, pay roll, promotions and special events.

Mexico

Executed the governing coverage plan in five states.In charge of market analysis, diagnosed opportunities, competition and customer negotiation.Developed strategies of marketing intelligence and executed and developed strategic merchandising, negotiated radio, publicity and promotion plans. Managed four commercial routes of market penetration in Mexico City.

Mexico City, Mexico

Validated contracts and practices in the billing area, invoices accounting, and monthly results by business unit and coordinated sales forces and collectors.Managed the company’s data base, organized and administrated the “Manage” accounts and small and medium business.Coordinated marketing research of the complete client satisfaction and solution management of critical situations and handled customer service issues and complaints, assigned roles to administer complaints and systems updating.Validated contracts and practices in the billing area, invoices accounting, and monthly results by business unit and coordinated sales forces and collectors. Managed the company's data base, organized and administrated the "Manage" accounts and small and medium business.Coordinated marketing research of the complete client satisfaction and solution management of critical situations and handled customer service issues and complaints, assigned roles to administer complaints and systems updating.

Master Of Business Administration (Mba), International Business

Master Brewers And Certified Beer Judges, Applied Craft Brewing Certificate Program

Biology of Brewing, Chemistry of Brewing, Business of Craft Brewing and Brewing Practicum.

Diplomado, Marketing Of Services

Bs, Marketing