Wilmarie C. Email & Phone Number

Denver, Co, Us

Las Vegas, Nv, Us

San Francisco, Ca, Us

-Develop, implement, and monitor category strategies to achieve sales growth and market share objectives-Lead cross-functional teams in developing new product launches, promotions and campaigns -Build brand partnerships and identified opportunities to develop a qualified pipeline through relationship building and comprehension of brands' KPIs.-Develop and lead all go-to-market strategies-Own social media strategy and execution for Keen and Simple Habit-Own SEO content development based on keyword and performance data

Seattle, Wa, Us

-Developed the overall social brand strategy, positioning, key messaging, creative assets and brand guidelines-Established and owned reporting frameworks and mechanisms to track the health of channels and inform ongoing strategy-Delivered industry leading social perspective to the larger marketing team through social-first extensions of large integrated marketing campaigns, tentpole events, and partner marketing opportunities-Managed external social agency partners to launch social first campaigns laddering up to overarching business goals-Built and led creator acquisition model and strategy for the books organization

Boulder, Colorado, Us

-Developed and implemented a social media strategy for 24 brands in the outdoor and active living space-Analyzed channel mix and grew online contribution from social to brand sites-Directed creative development of paid and organic assets across all social platforms -Created and managed influencer program and global event coverage-Created custom reporting for 24 brands and communicated progress to executives -Crafted social strategy for membership program launch

·Developed impactful social strategy focused on awareness, consideration and acquisition·Increased engagement rate (310% FB, 112% Twitter, 24,000% Instagram), decreased negative sentiment(28%)·Worked directly with major networks to curate and create unique content·Acted as social media expert and manage external agencies·Created and launched influencer program featuring Blake Griffin, Field Yates and Menswear Dog·Created social campaign extensions to national campaigns including direction on campaigns featuring Dr. Ruth, Nick Offerman and Megan Mullally·Crafted insights leveraged across multiple departments for acquisition and retention efforts

Aurora, Co, Us

·Developed annual marketing plan based on overall business goals·Managed annual budget for service line across the state of Colorado·Designed an online branded community for cancer patients and their families·Developed and executed a campaign/ partnership with Orangetheory Fitness (activated over 3,500participants across Colorado)

Boulder, Co, Us

•Lead account growth and identify opportunities for clients•Develop effective digital strategies that push clients to the top in their industries•Provide leadership (internal) and thought leadership (external)•Manage and streamline the day-to-day operations and success of each account team•Determine KPI's and ROI to track digital campaign performance •Act as agency lead for multi-agency clients•Ensure all activations and content development align with the brand’s core concept so as to create a cohesive brand identify online and offline•Responsible for tracking and reporting specific items that affect the agency’s bottom line•Identify new business opportunities for the agencyClients: Sanrio, Protection 1, Mr. Coffee®, Crock-Pot® Slow Cooker and Exclusive Resorts

Las Condes, Santiago Metropolitan Region, Cl

•Led departmental growth•Determined internal and external needs to build a social media center of excellence•Provided effective leadership (internal) and thought leadership (external)•Managed and streamlined the day-to-day operations and success of the Social Media team•Oversaw all management-related issues- hiring, training, mentoring, performance reviews, and professional development•Led the development and roll-out of processes that ensured the efficient workflow and productive collaboration required to consistently deliver excellent Social Media strategy, creative, and service to clients•Led the design and development of clients’ social media strategy and communications, including channel strategy, content creation, social listening, community interaction, and crisis management. •Social Media Lead over Samsung Chile account•Acted as lead digital strategist for all agency pitches

•Lead manager on Absolut Vodka US account•Developed and managed innovative social media strategies across major social channels •Created top-level digital communication strategies that drive to defined business goals •Determined KPI's and ROI's to track digital campaign performance•Created effective digital strategies to target and leverage brand influencers•Collaborated with media partners to provide maximum digital reach and ROI•Worked with partner agencies to create cutting edge campaigns for key need periods •Designed visual assets that were on brand and elevated brand perception•Provided art direction for all photoshoots occurring on and off premise •Defined brand tone of voice and values•Discovered and leveraged opportunities to push brand to the forefront of trend setting in the social media landscape•Researched and performed strategic data analysis to create content optimization strategy including content recommendations•Developed real time marketing strategies recognized as a best practice by Dachis Group and Twitter

Brooklyn, New York, Us

•Developed comprehensive content strategy for Bud Light Facebook channel (over 6 million fans) •Ensured Bud Light’s brand story was conveyed through content and imagery •Worked with strategists and analysts to ensure content performed successfully •Designed visually stunning imagery for Bud Light’s social channels •Established and developed the SEO and Social Media divisions at a startup agency •Provided exceptional photography capturing brand events •Defined key performance indicators •Researched and performed strategic data analysis to create content optimization strategy including content recommendations

• Launch property re-opening and generate interest from public and corporate sectors for property and each food and beverage outlet.• Plan, coordinate, and promote largest fundraising event in history of New Orleans– “A Night To Make It Right” with hosts Brad Pitt and Ellen DeGeneres. $5 million raised to build homes for Brad Pitt’s Make It Right Organization.• Plan, coordinate, and promote elaborate star studded after party for “A Night To Make It Right” with performances by Kanye West, Snoop Dogg, Seal and Rihanna• Develop the strategy and coordination efforts for communication, promotion, publicity and revenue generation• Design all internal and external collateral and communications• Develop Public Relations strategies• Create social media presence for hotel and 5 Food and Beverage outlets and develop compelling strategies and promotions• Manage all online content and ensure SEO capitalization• Manage editorial and technical aspects of posting all content and relevant updates various hotel social media channels, including monitoring and replying to reviews on Trip Advisor and other relevant sites• Maintain brand identity throughout hotel• Provide regular analytics reports that illustrate growth, influence, sentiment and share of voice• Work directly with marketing, e-commerce, SEO, operations and human resources teams in coordinating consistent message delivery• Implement and manage e-mail marketing campaigns• Foster relationships and partnerships with the local business community and media outlets• Provide full marketing support for all departments• Oversee any photography or filming on property

* Develop and oversee marketing strategies for the Sales Department and Food and Beverage/Catering Department* Create special offers, packages, and attractive rate plans to drive revenue into the hotel* Design all internal and external collateral and communications* Oversee Social Media strategies and initiatives* Manage all online content * Develop Public Relations strategies* Perform trainings on brand initiatives and maintain brand identity throughout hotel* Foster relationships and partnerships with the local business community and media outlets* Produce a quarterly event to increase brand awareness in this market

* Facilitate relationships, handle public relations, and head events for multiple clients including Global Green USA and the New Orleans Botanical Gardens * Manage media placement, write online newsletters, press releases and media kits * Act as in-house graphic designer* Coordinate and execute Mayor Mitch Landrieu's Inaugural Gala - design layout of exhibition* Editor of N.E.W.S. -company newsletter: revamp layout and increase circulation* Crosstown Conversations WBOK 1230am producer and personality* Event design and staging

Chicago, Illinois, Us

* Support top tier executives * Assist in developing presentations* Coordinate international and domestic travel* Manage calendars

Educate citizens and youth on green issues * Conduct "green" consultations with target demographic* Co-develop a "green" curriculum for New Orleans elementary schools* Give public tours of a LEED Platinum Home at the Holy Cross Project* Present an analysis of the use of "green schools" for high elevation disaster shelter to FEMA, Red Cross, and Global Green USA

Boston, Ma, Us

Design collaboration of corporate spaces, healthcare institutions* Prepare construction documents and specifications* Interior finish selection including research and material coordination* AutoCad and Revit rendering and schematic design proposals* Projects include Blue Cross Blue Shield, Wellington Management, Hobbs Brook Management