Wilma De La Cruz Email & Phone Number

Ridgefield, Connecticut, United States

-Maintain day to day director of sales responsibilites-Continue to provide leadership and guidance to the sales team-Develop, implement, and oversee sales strategies-Lead the sales team to achieve thier goals-Continue to maintain existing key accounts -Build new accounts for the hotel-Participate in sales calls, site inspections, and client presentaion to secure new business-Attend weekly revenue call. Collaborate with revenue management to maximize revenue-Do 30/60 90 monthly group forecast-Train and mentor new sales managers-Participate in owner's meetings

Denver, Colorado, United States

 Restructured and re-built on-property sales teams in 34 of our under-performing full-service hotels around the nation (16 cities in 9 states to date with a focus on downtown, destination, suburban, and airport markets). Secured over $10 million of lodging and food and beverage accounts for Stonebridge Companies through my relationships with Fortune 500 companies, large enterprises, State & Federal governments, and groups. My top signed accounts to-date include:o Southwest Airlines ($1.5 million)o Amazon ($575,000)o GoJets Airlines ($400,000)o British Petroleum ‘BP’ ($150,000)o Ericsson Communications ($125,000) Introduced a monthly incentive program to motivate on-property sales teams to reach their goals. This initiative has brought in over $1 million in revenue to date and has since been rolled out company wide. Utilized yield management techniques by profitably negotiating room rates and function space commitments in order to enhance each hotel's financial performance. Trained and mentored on-property sales teams at 34 hotels to practice successful sales strategies and techniques to reach their monthly goals. Tracked and analyzed profitability of all sales accounts with Amadeus Hotel Sales Pro and TravelClick systems

Denver, Colorado, United States

 Identified, captured, and managed key corporate accounts across two properties (Westin Downtown Denver & Four Points by Sheraton Denver/Cherry Creek). Studied competitors’ accounts through networking, research, and reader board surveys in order to target and solicit those most probable accounts to generate new business.  Planned and implemented an on-going Targeted Account Development "hit list" in order to generate new revenue and acquire valuable hotel contacts. Targeted and prospected for new business using various creative sales techniques. Achieved Starwood Sales Team of the Year (2006).

Denver, Colorado, United States

 Identified, captured, and managed key corporate accounts across two properties (Westin Downtown Denver & Four Points by Sheraton Denver/Cherry Creek). Studied competitors’ accounts through networking, research, and reader board surveys in order to target and solicit those most probable accounts to generate new business.  Planned and implemented an on-going Targeted Account Development "hit list" in order to generate new revenue and acquire valuable hotel contacts. Targeted and prospected for new business using various creative sales techniques. Achieved Starwood Sales Team of the Year (2006).

Chicago, Illinois, United States

 Developed overall pricing strategy to include corporate, government, business transient, and SMERF (Social, Military, Educational, Religious, Fraternal) market segments, and distribution channels. Drove market share and revenue performance through proper pricing strategies and inventory management. Managed inventory and pricing strategy on all distribution channels including branded web sites, 3rd party. websites (OTAs), and global distribution systems (GDS). Proactively identified and analyzed business opportunities from a net profit standpoint. Ensured effective pricing strategies were in place to reflect hotels’ positioning in the market relative to the competition and specific market conditions.