Wilma Halén Email and Phone Number
Wilma Halén work email
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Wilma Halén personal email
Hi there! Smoothness is my passion – in both internal processes as well as customer and user touchpoints.I thrive in a role where I lead digital customer and brand experience initiatives, empathise with users and consumers, cooperate with multi-disciplinary teams/designers/developers and facilitate various organisational perspectives.❇️ My strengths lie within Project and Stakeholder Management and Engagement. Colleagues and clients say I'm optimistic and honest, and that my interpersonal as well as organisational skills are to be trusted. I know how to zoom out and see the big picture while using my empathetic chaos-simplifying expertise to get everyone on board and stay motivated.❇️ I have a vast background in analysing and developing the Customer Experience through improving the UX and UI. In other words making sure that the Customer Journey is intuitive, and through Design Management see to that the Brand's essence is perceived consistently and accessibly in every touch point (e.g. by researching the UX or working on the Design System).❇️ I rely on Design Thinking and Service Design approaches (basic experience of Lean and Agile tools) when Facilitating processes, and together with designers branding and developing User Experiences. I've honed this human-centric approach throughout my 10 year long experience of Customer Insight gathering and analysing, and by leading and co-operating with multi-disciplinary creatives in both my consultant and in-house roles.🙏 I balance my everyday life by singing, doing yoga as well as instructing meditation classes through my own side business Wilmind (see https://www.wilmind.com/).Don't hesitate to get in touch and we'll discuss more! ☺️+358 400 640 653wilma.halen@gmail.comAvainsanat: käyttäjäkokemus, asiakaskokemus, asiakaspolku, brändikokemus, brändinrakennus, asiakasymmärrys, prosessikehitys, fasilitointi, projektijohto, sidosryhmien hallinta, muotoilujohtaminen, muotoiluajattelu
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Service DesignerSailer Nov 2024 - PresentHelsinki Metropolitan AreaI study customer experiences and by analysing the results design new ways of working in order for a service to be even more customer-oriented. I lead projects as a Service Designer and my tasks include researching (mostly qualitatively but also quantitatively) and building tailored GPT models. -
Part-Time Meditation InstructorWilmind Aug 2020 - PresentHelsinki Metropolitan AreaAs a side business, I instruct meditation and relaxation exercises at offices, business events, yoga studios, etc. I do this because I believe holistic wellbeing is crucial for everyone. Especially for us knowledge workers, mental recovery and balance in our everyday life is key to sustainable growth and success. You can book me for your Team day or your workshop, and I'll support your colleagues in relaxing, focusing and getting inspired! Check out my website 👇
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Concept And Content DesignerYle Oct 2023 - Feb 2024HelsinkiI lead the concept and brand development and content creation while managing the digital educational package and interactive project launched on Yle.fi regarding the basics and ethics of AI, which we named "Älyä tekoälyä".I also researched the topic by interviewing professors, and created content in the form of videos and stories within the article. Together with a journalist, I planned the content of this info package that was targeted towards the younger demographic, both in Finnish and Swedish.In another article project I created content which consisted of my selfie-videos and texts regarding self-control. I tested out researched tactics to use when you want to get something done, but that don't involve self-discipline or other achievement-based approaches.Yle is the public Finnish Broadcasting Company.Avainsanat: käyttäjäkokemus, asiakaskokemus, asiakaspolku, brändikokemus, muotoilujohtaminen, fasilitointi, projektijohto, sidosryhmien hallinta, asiakasymmärrys, prosessikehitys, muotoiluajattelu, sisällöntuotanto, sisältösuunnittelu, konseptointi -
Brand LeadAiven Dec 2021 - Mar 2023Helsinki Metropolitan AreaBy working with cross-functional and executive stakeholders I lead the development of Aiven’s holistic customer experience including creating a brand strategy, visual identity and messaging. While leading our designers, I co-operated tightly with our Product and UX team to ensure a consistent customer journey from our website to the service platform. UI designs and marketing materials were A/B tested and I facilitated workshops for both strategic and visual brand building components.I researched the market and customers to support our brand positioning work. I lead the Brand Team which consisted of both Graphic Designers and Event Managers. Therefore, I oversaw the development of our centralised external event management process and the organisation of all brand awareness-oriented events. I managed all global branding responsibilities across the company's many markets, including e.g. co-operating with HR to develop the Employer Brand, with Sales to create on-brand communication and with Legal to handle third parties and trademark issues. In addition, I set up the tracking of our brand's perception, and I was also one of Aiven's Trademark Officers.I really enjoyed working with multi-disciplinary talents and perspectives to form a common goal and take steps towards it.Aiven is a Finnish-founded but global open source data technology scale-up.Avainsanat: käyttäjäkokemus, verkkosivusuunnittelu, sisällönsuunnittelu, asiakaskokemus, asiakaspolku, brändikokemus, muotoilujohtaminen, fasilitointi, projektijohto, sidosryhmien hallinta, asiakasymmärrys, prosessikehitys, muotoiluajattelu, konseptointi, esihenkilö, tiiminvetovastuu -
Brand ManagerAiven Jul 2021 - Nov 2021Helsinki, Southern Finland, FinlandI founded Aiven's brand team and gathered customer insight and brand analysis data both already available plus by conducting internal and external research of the market and our customer segments. With an internal cross-functional and executive stakeholder group I worked on our brand strategy before co-operating with an agency on both it and our visual identity.Avainsanat: asiakaskokemus, asiakaspolku, brändikokemus, muotoilujohtaminen, fasilitointi, projektijohto, sidosryhmien hallinta, asiakasymmärrys, markkinatutkimus, asiakastutkimus, prosessikehitys, muotoiluajattelu,
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Brand ConsultantKuudes Jan 2021 - Apr 2021Helsinki, Southern Finland, FinlandAs a Project Manager, Account Manager and Brand Consultant I lead projects, developed processes and facilitated workshops. I researched customers and users, created concepts and strategies, lead designers and createives as well as consulted clients in a strategic yet hands-on role within brand building that is developed consistently throughout all touchpoints. I managed projects and lead tasks regarding:- customer insight gathering both quantitatively and qualitatively- website UX and UI- service development- brand strategies- competitive field and market analysis- visual identities- concept innovation- packaging design- marketing communication etc. All projects done at Kuudes were based on customer insight, and included therefore a thorough phase for researching and empathising with the end-user.I managed my own clients’ customer experience development efforts holistically and broadened those accounts successfully. The clients I managed and worked with throughout the years at Kuudes included e.g.:- OP- Kesko- City of Helsinki- Kolmen kaverin jäätelö- Hartwall- Berner's XZ and Nokian Jalkineet- Arla Pro- Ylva and its subbrands Unicafé and Kaivopiha- Senate Properties- Sulapac- Helsinki Pride Community etc.Kuudes is a design agency with customer insight as a focal point.Avainsanat: käyttäjäkokemus, asiakaskokemus, asiakaspolku, verkkosivusuunnittelu, brändikokemus, brändinrakennus, muotoilujohtaminen, fasilitointi, projektijohto, sidosryhmien hallinta, asiakasymmärrys, prosessikehitys, muotoiluajattelu, konseptointi, markkinatutkimus, asiakkuuksien hallinta, markkinointiviestintä, kuluttajatutkimus -
Account ManagerKuudes Feb 2019 - Dec 2020Helsinki, Southern Finland, Finland
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Project ManagerKuudes Aug 2017 - Jan 2019Helsinki, Southern Finland, Finland
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Project Coordinator, Kuudes StockholmKuudes Feb 2017 - Jul 2017Stockholm, SwedenI relocated to Stockholm to put up Kuudes' second office, together with a couple of other employees. We defined Kuudes' positioning in the Swedish market and researched the competitive landscape. My sales efforts included cold calling, networking and pitching, and I landed our first client, from Denmark.In addition to work on customer insight projects I organised the launch event of our consumer research.
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Business AnalystKuudes Kerros Jan 2015 - Feb 2017Helsinki, Southern Finland, FinlandI gathered data and analysed the business-crucial KPIs about our accounts and financial situation, while supporting in conducting in-depth interviews and analysing the quantitative and qualitative results of Kuudes' own consumer research in Sweden. I also organised all our internal and external events.
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SalesKuudes Kerros Mar 2013 - Jan 2015Helsinki Area, FinlandI did cold calling to potential leads while supporting in conducting in-depth interviews and analysing the quantitative and qualitative results of Kuudes' own consumer research in Finland. I also organised all our internal and external events.
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ResearcherFunnel Oy Jan 2021 - Mar 2021I conducted qualitative studies in the form of interviews for B2B and B2C clients in Finland, Sweden and Norway. I also translated the semi-structured interview guides and results using Swedish, English and Finnish, and gave a preliminary analysis on the research outcome. -
SalespersonNanso Group Oy May 2010 - 2012Helsinki Metropolitan AreaI worked at the flagship store of Nanso (a Finnish iconic fashion brand) as a salesperson in the city centre of Helsinki, as well as in the outlet in Vantaa.
Wilma Halén Skills
Wilma Halén Education Details
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Marketing -
Finance, Business Management, Accounting -
Marketing
Frequently Asked Questions about Wilma Halén
What company does Wilma Halén work for?
Wilma Halén works for Sailer
What is Wilma Halén's role at the current company?
Wilma Halén's current role is CX, UX and BX | Project and Design Management | Facilitation and Stakeholder Engagement | Holistic Wellbeing.
What is Wilma Halén's email address?
Wilma Halén's email address is wi****@****iler.fi
What schools did Wilma Halén attend?
Wilma Halén attended Hanken School Of Economics, Edhec Business School, Hanken School Of Economics.
What skills is Wilma Halén known for?
Wilma Halén has skills like Teamwork, Sales, Social Networking, Marketing, Event Management, Digital Marketing, B2b, Customer Service, English, Microsoft Office, Events Coordination.
Who are Wilma Halén's colleagues?
Wilma Halén's colleagues are Päivi Mustajärvi, Alexandra Spens-Reenpää, Jarkko Laiho, Mj Moghadam, Maija R., Saifushasz Shaz.
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