Executive responsible for managing financial market accounts and the association representing mobility and technology, whose members include 99, Uber, iFood, Lalamove, Amazon, Zé Delivery, Buser, and Flixbus.

ViaVerde News is an information channel about the environment and the evolution of the use of renewable resources in business, in products, and in people's lives.

Executive in charge of the Infrastructure accounts and crisis management. Main activities: production of strategic communication plans, identification of new business and elaboration of commercial proposals.

Via Varejo is a company responsible for brands Casas Bahia and PontoFrio.Reporting to CEO• Responsible for strategic external communication management (Press, Digital, Institutional, Crisis).• People management – a direct team of 4 professionals, and the management of the PR Agencies.• Leader of the Risk Analysis Group and member of Ethics Committee.Highlights:• In charge of Via Varejo communication management in the trading of the company by the Klein family of the… Show more Via Varejo is a company responsible for brands Casas Bahia and PontoFrio.Reporting to CEO• Responsible for strategic external communication management (Press, Digital, Institutional, Crisis).• People management – a direct team of 4 professionals, and the management of the PR Agencies.• Leader of the Risk Analysis Group and member of Ethics Committee.Highlights:• In charge of Via Varejo communication management in the trading of the company by the Klein family of the stock exchange in 2013 (OPA/Bovespa/ VVAR11).• Responsible for the communication strategy to Black Friday, to promote positive news about our stores’ promotions in the Press. Show less

Reporting to Account Director• Responsible for corporate accounts in segments of electric power, infrastructure, and finance. • People management – a direct team of 5 professionals.

Reporting to the General Director Brazil• People management – a direct team of 2 professionals, and the management of the PR Agencies • Responsible for structuring the Corporate Communication area, including hiring and structuring the internal team, conducting bidding processes to hire PR agencies. Elaboration and execution of strategic communication plans, including press relationships and other stakeholders, in charge of internal communications activities.• Development of the… Show more Reporting to the General Director Brazil• People management – a direct team of 2 professionals, and the management of the PR Agencies • Responsible for structuring the Corporate Communication area, including hiring and structuring the internal team, conducting bidding processes to hire PR agencies. Elaboration and execution of strategic communication plans, including press relationships and other stakeholders, in charge of internal communications activities.• Development of the company profile in the main social media channels and blog restructuring. The content’s strategy included key messages to strengthen company’s image and reputation, at the same time to enhance sales on the Mercado Livre platform.• Structuring of the Sustainability and Corporate Social Responsibility area.• Establishment of the company in the event area, producing its events such as office inauguration and political debate on digital legislation in partnership with Government Relations area.Highlights• In 24 months, the number of notes, reports and mentions to the company and its brands in the press grew by 250%, with a reduction of negative mentions, which were below 4% of the total published. • Development of a system in social media channels, in partnership with Marketing and IT areas, to measure sales generated from post. Up to 30% growth in sales of items promoted in that way.• Insertion of Mercado Livre in the discussions of the Civil Rights Framework for the Internet in Brazil. Show less

Reporting to Communication Director• Responsible for communication management of strategic company’s projects, as M&A, Due Diligence, supplier training, expansion, e-commerce, internal restructuring, crisis prevention and management.• Digital: development and management of the corporate website and company profile on social media.Highlights• In charge of the communication management of the Sustainability Pact program, elaborated in collaboration with major company’s suppliers… Show more Reporting to Communication Director• Responsible for communication management of strategic company’s projects, as M&A, Due Diligence, supplier training, expansion, e-commerce, internal restructuring, crisis prevention and management.• Digital: development and management of the corporate website and company profile on social media.Highlights• In charge of the communication management of the Sustainability Pact program, elaborated in collaboration with major company’s suppliers, NGOs, researchers and government. The goal was to discuss guidelines for the manufacture of products and the creation of more sustainable processes. Walmart was recognized by Exame business magazine and other outlets as a sustainable company, being a finalist in the 2008 Aberje Award (Communications Initiatives for Sustainability category) and 2008 USP Corporate Communication Award (Walmart:: Creativity and Sustainability case).• Development of community-relationship methodology to enable the construction of new stores and operation of those existing in high-density demographic areas. This action avoided Public Justice Department’s decisions to construction embargos and stop stores operation. Show less

• Responsible for media relations in Brazil• People management: a team of 18 professionals in Brazil, and the management of the PR Agencies.

• Responsible for account management for clients such as Walmart, JHSF Development, Akatu Institute, Ethos Institute, Diageo, Braslo Foods (McDonalds supplier), Telefônica, Projects of Comunidade Solidária, National Petroleum Agency and CCEE (Chamber of Electricity Energy Commercialization).Highlights• Elaboration of an analytical report for the federal government on the “blackout” that occurred in Brazil in 2000/2001 and the dissemination of the rationing program. • Special mention… Show more • Responsible for account management for clients such as Walmart, JHSF Development, Akatu Institute, Ethos Institute, Diageo, Braslo Foods (McDonalds supplier), Telefônica, Projects of Comunidade Solidária, National Petroleum Agency and CCEE (Chamber of Electricity Energy Commercialization).Highlights• Elaboration of an analytical report for the federal government on the “blackout” that occurred in Brazil in 2000/2001 and the dissemination of the rationing program. • Special mention for the elaboration and implementation of the communications plan for Existing-Electricity Auctions held by the Ministry of Mines and Energy, ANEEL and CCEE. Transparency in the process was an essential condition, and we got it by implementing an efficient communication process with both, participants and the media outlets. Show less

Responsible for reports about economy and real estate market.

- Reporter of Construção Magazine.