Wilmar Ng Email & Phone Number

• Strategize and create organizational processes that optimize day-to-day team performance with an iterative approach• Create in-depth conception and execution plans for new product workflows involving multiple cross-functional Teams• Manage the execution of 200+ complex project plans requiring tightly-scoped builds and multiple stakeholder alignment• Continuously evolve product methodology to increase client satisfaction and decrease overall project turnaround time• Identify and initiate new processes that optimize the use of system tools and resources while maintaining customer centricity • Onboard and train new Team members on how to best utilize system tools and features to efficiently manage daily workload

• Developed and managed the execution of 350+ project plans annually to ensure seamless campaign launch to completion• Managed detailed project plans by leading kickoff meetings, communicating project approach and allocating resources• Collaborated with cross-functional Teams to ensure all stakeholders were on track to meet key milestones in a timely manner• Deployed streamlined processes to optimize and improve project workflows that significantly reduced completion time• Identified escalated risks and communicated with project stakeholders various strategic solutions to meet Client objectives• Generated and analyzed reports to track issue resolution progress, risk mitigation and resource requirements

• Managed Client relationships by determining goals, deliverables, approvals, and timelines to achieve campaign success• Generated weekly reports to provide forward thinking, data-driven analysis that aligned with Client goals• Created post-campaign and quarterly business reports to provide Clients with strategic and tactical guidance• Led post-campaign meetings with Clients to review top-line performance and align on optimal media strategy• Built monthly strategic cross-platform media plans for an advertiser with an annual budget of over $40MM• Developed and strategized an account plan for growth opportunities, upsells, revenue retention and Client’s business needs• Monitored day-to-day campaign performance and actioned on campaigns performing below benchmark or under-pacing• Developed client-facing historical performance documents that identified key insights for future media activations

• Managed the execution of 100+ campaigns on a $20MM account with the Design, QA, Legal, Yield and Account Team• Prepared client-facing presentations to review campaign strategy, creative strategy and production timelines• Consulted and finalized with Clients on creative strategy and design based on historical performance and industry trends• Troubleshot and escalated issues that arose during any point in the campaign lifecycle to the appropriate teams• Constructed process improvement projects that include external-facing documents to drive ease of doing business• Created and analyzed weekly campaign status reports to flag any issues to both internal and external parties• Led weekly calls with the Client and Account Team to review the status of all current and upcoming campaigns• Implemented optimizations to ensure full delivery and increased performance throughout the campaign flight• Collaborated with remote teams to oversee the seamless on-time launch of all campaigns• Partnered with the Retail Team to ensure sufficient stock was ordered prior to campaign launch through the order system• Reviewed and modified campaign setup to confirm all platforms and placements are set for a successful launch• Built and booked sold media plans in the order system to ensure all budgets match the approved Insertion Order

• Manage and organize the construction of music, advertising sales and marketing campaigns both internally and externally • Generate weekly reports that consist of relevant campaign pacing metrics (e.g. impression delivery, conversion rate, CTR)• Create and analyze weekly reporting on promoted playlist, album and artist reports to better understand music trends• Analyze and construct post-campaign reports to show the effectiveness of ads in increasing song plays on the network• Suggest campaign optimizations to ensure all ad units are pacing properly and communicate technical issues to the QA team• Generate impression and media value forecast reports to assist the sales team in the RFP process• Create and analyze post-campaign reports to assess user engagement across various platforms and ad units • Generate revenue projection models and cost analysis reports in order to forecast potential revenue stream for sales campaigns• Construct and manage mobile and TV campaigns on several ad-serving platforms (e.g. AppNexus, Aerva)

• Analyze and interpret royalty statements to ensure that songwriters and composers are paid accurately and in a timely manner.• Manage and organize songwriters and composers by signing them to Performing Rights Organizations. (ASCAP, BMI)• Create and edit weekly blog posts pertaining to current events in the music industry such as award shows and publishing deals.• Send Letters of Direction to Performing Rights Organizations after analyzing and assessing each songwriter’s works. • Manage and register 100 songs weekly on Counterpoint systems while updating and tracking royalty distribution.

• Performed market research through search engine optimization tools such as Google AdWords and Google Analytics.• Built target lists of potential users, business development partners and advertising partners.• Developed and implemented a marketing plan which generated 20 new members daily to the webpage.

• Lead a business development and marketing initiative in order to establish an online study platform for college students.• Oversaw a campaign involving 50 documents uploaded per day while helping to donate books to Africa for children in need.• Increased the number of active members daily by utilizing social media and viral marketing efforts.

• Performed financial research on private companies, financial transactions, acquisitions of a company and investors.• Created data tables and charts through Microsoft Excel to be used in the company’s online database.• Worked closely with data analyst to perform graphical analysis on startup and venture capital data and trends.