Cameron Wilson Email & Phone Number

Glasgow, Scotland, United Kingdom

Glasgow, Scotland, United Kingdom

Glasgow, United Kingdom

- Working with clients all over the globe (USA, Thailand, Ireland, Italy and more)- Creating a strategy around the seasonality of tourism in the respective countries- Building paid social strategies and overseeing the implementation of these strategies- Plan, optimise, implement and manage paid search campaigns for a variety of clients- Ensure PPC campaigns are up and optimised according to brief and best practice guidelines- Develop near and long-time paid search strategies and campaigns for clients- Work with the content team to ensure landing pages are effectively optimised for PPC- Perform keyword research and manage all bid management for the clients- Ensure all paid search activity falls in line with the large digital marketing strategy- Keep up to date with the latest industry trends- Analyse activity and performance of all paid search campaigns and report findings - Help to define PPCs strategies for a host of clients

Glasgow, United Kingdom

- Improving online marketing communications and brand presence via website content management, copywriting, search engine optimisation and social media.- Maintain progress reports on all marketing activities (email, direct, PPC etc.)- Develop and update content calendars for each brand.- Execute A/B split testing on email campaigns, and analyse results, to incrementally increase productivity, efficiency and relevancy.- Copywriting for websites, emails and direct mailers, as well as liaising on copy for press releasesUsing Analytics to identify strengths and weaknesses of web presence, and where improvements could be made.- Implementing, running, tracking, and maximising PPC campaigns via Adwords and Facebook utilising the budget to its fullest.

Glasgow, United Kingdom

- I maintained knowledge of key clients, industries, business activities and culture.- Contribute to development of client content plans and content calendars.- I was required to be innovative and inspired, and think outside the box. - I built proactive engagement with clients' audiences.- Monitoring and responding to social media activities.- Following processes and procedures, pay attention to detail.- Management of clients’ social media accounts - Creation of social media content- Content creation for client websites- Creation of strategic marketing plans- Compiling monthly website and social media reports

Ba International Marketing

Education record

Education record