Bethany Wilson

Bethany Wilson Email and Phone Number

VP, Digital Acquisitions Strategy @ Synchrony
United States
Bethany Wilson's Location
Omaha, Nebraska, United States, United States
Bethany Wilson's Contact Details
About Bethany Wilson

Bethany Wilson is a VP, Digital Acquisitions Strategy at Synchrony. She possess expertise in advertising, marketing, marketing strategy, event planning, sales and 16 more skills.

Bethany Wilson's Current Company Details
Synchrony

Synchrony

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VP, Digital Acquisitions Strategy
United States
Bethany Wilson Work Experience Details
  • Synchrony
    Vp, Digital Acquisitions Strategy
    Synchrony
    United States
  • Milli Bank
    Head Of Brand And Marketing
    Milli Bank Sep 2021 - Present
    Omaha, Nebraska, Us
  • First National Bank Of Omaha
    Director, Paid Media
    First National Bank Of Omaha Jun 2019 - Sep 2021
    Omaha, Nebraska, Us
  • First National Bank Of Omaha
    Sr. Digital Marketing Manager, Digital & Payment Solutions
    First National Bank Of Omaha Oct 2016 - Jun 2019
    Omaha, Nebraska, Us
  • Mutual Of Omaha
    Digital Media Strategist
    Mutual Of Omaha Jun 2015 - Oct 2016
    Omaha, Ne, Us
    ◘ Establish strong business relationships with internal clients & partner areas◘ Conduct digital media profit evaluations to direct buying changes to improve program efficiencies & test & validate new programs & creative processes◘ Communicate & coordinate with constituencies on buying tactics, profit deliverables, & strategic direction◘ Formulate digital media plans through performance evaluations against department marketing objectives◘ Clearly direct digital media purchasing & production with understanding of the competitive & regulatory environment◘ Lead consumer & competitive purchase motivation & buying pattern research in collaboration with partner areas
  • Mutual Of Omaha
    Marketing Program Manager
    Mutual Of Omaha Dec 2013 - Jun 2015
    Omaha, Ne, Us
    ◘ Managed, directed & controlled multiple product lines - $2.5M for Supplemental Health◘ Analyzed, executed & managed annual marketing & budget for product lines ◘ Displayed initiative, leadership & strong organizational skills◘ Lead initial campaign launches for two step strategy campaign & third party campaign◘ Strong project management skills - lead team members & worked collaboratively ◘ Researched & implemented first website monitoring service◘ Set up & tested online audience builder◘ Lead work group on insurance regulation enhancements for current product tools◘ Trained team members in current digital processes & web opportunities
  • Cognitive Match
    Sr. Project Manager
    Cognitive Match Apr 2013 - Dec 2013
    New York, Ny, Us
    Cognitive Match is the leading Ad optimization solution for advertisers, agencies and media sellers. Our flexible, data-driven optimization technology provides relevant content on every impression, across PC, Mobile, and Tablet platforms resulting in increased response to digital campaigns.◘ Strong project management, relationship skills and experience in Digital Marketing, Display and Adserving technology◘ Run point on all aspects of campaign deployment for 20+ brands◘ Develop effective business relationships with clients◘ Assist Client Partner team with renewal / upsell for my client portfolio◘ Analyze campaign insights and prepare in-depth reports for each brand based on campaign metrics◘ Consult with clients on best practices for future dynamic creative and display campaigns◘ Train clients on Cognitive Match's reporting tools and client facing UI capabilities while providing on-going support◘ Guide project teams in crisis situations with clients until issue is resolved◘ Generate and disperse monthly revenue reports associated with live brand campaigns◘ Prepare and lead monthly operations training sessions
  • Sojern
    Product Marketing Manager
    Sojern Jun 2012 - Mar 2013
    San Francisco, California, Us
    Based in San Francisco, Sojern is the world’s leading data-driven traveler engagement platform that delivers the most efficient marketing, distribution, monetization and insight solutions at scale. Since 2007, the company has helped top travel brands like American Airlines, American Express, Avis|Budget Group, Choice, Delta, Enterprise, Hertz, Hilton, Hyatt, IHG, Marriott, Starwood, United, and USAir more efficiently and meaningfully engage with travelers to drive conversions and loyalty. For more information please visit www.sojern.com.◘ Developed product strategy, positioning & messaging setting Sojern apart in the market based on the understanding of Sojern's product, customers & competition ◘ Enabled Sales & Account Managers with product tools & materials ◘ Developed highly tailored content for internal presentations & training that coincided with Sojern's brand development ◘ Maintained & improved the company intranet platform ◘ Strategically directed company-wide training program ◘ Collaborated with global team on product marketing communication◘ Managed multiple projects at once with tight deadlines using strategic planning & tactical activities◘ Collaborated with product & development team on new features & enhancements◘ Implemented market research projects specifying market requirements to assess traveler attitudes toward current product weekly◘ Moderated online & print boarding pass content◘ Identified low-performing articles & retargeted or created & published new content◘ Lead action plan meetings to improve current environment of the company & executed action plans
  • Sojern
    Media Coordinator
    Sojern Sep 2011 - Jun 2012
    San Francisco, California, Us
    ◘ Compiled and communicated performance analysis and optimization proposals to managers and clients to assure ongoing campaign success ◘ Communicated and provided client technical support while managing internal deadlines◘ Executed and optimized 70+ banner campaigns using 3rd party ad server reports and internal tools◘ Prepared, analyzed and distributed client reports focusing on campaign optimization ◘ Completed and distributed accurate client reporting and internal billing◘ Administered knowledgeable insight and direction to account managers and revenue operations about campaign status◘ Lead action plan meetings to improve current environment of the company and executed action plan
  • Lamar Advertising
    Account Executive
    Lamar Advertising Jun 2011 - Sep 2011
    Baton Rouge, La, Us
    Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 325,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,400 displays. For more information visit www.lamar.com.◘ Generated new business revenue with local businesses◘ Researched, prospected and established leads◘ Prepared and presented interactive proposals to corporate decision makers, built renewal proposals◘ Worked with graphic designer and internal staff to create marketable advertisement◘ Worked closely with the sales team to achieve departmental goals◘ Collaborated with business clientele to ensure contractualfulfillment with an emphasis towards maximizing return◘ Prepared weekly sales reports, activities and revenue reports◘ Managed expense budgets related to the implementation and execution of business agreements◘ Maintained current knowledge of products and industry trends
  • Domina Law Firm
    Marketing/Pr Coordinator
    Domina Law Firm Oct 2006 - Jun 2011
    A firm rich with history, Domina Law Group was founded in 1982, and ever since our trial lawyers have been serving clients in Nebraska and throughout the country with multi-million dollar case results in 11 states. Dedicated to representing the needs of clients throughout the country, we have built a reputation of ethical and aggressive legal representation, all while professionally expressing the invested interests of our clients. Today, our philosophy centers on how we can best help our clients both in and out of the courtroom. With this in mind, our immediate aim is to provide service that will not only ease the worries of our clients, but also offer satisfactory solutions that will uphold the tests of time and adversity. For more information visit www.dominalaw.com.◘ Created and coordinated marketing strategy development for a new website and social media presence ◘ Developed social media strategy to support and accelerate firm branding online presence◘ Prepared, coordinated and distributed press releases◘ Professionally handled media communication ◘ Planned, coordinated and executed firm events for 100+ individuals◘ Managed financial spreadsheets to maintain budgets and control costs associated to firm events◘ Wrote and reviewed internal business policy, procedure and event manuals◘ Provided legal and administrative support for trial firm◘ Supervised and trained administrative and legal staff on various seminars ◘ Assisted with document production and trial preparation ◘ Provided secretarial support by handling dictations and electronic filings

Bethany Wilson Skills

Advertising Marketing Marketing Strategy Event Planning Sales Product Management Social Media Account Management Direct Marketing Online Advertising Public Relations Salesforce.com Marketing Research Indesign Photoshop Digital Marketing Technical Writing Sales Management Management Market Research Microsoft Suites

Bethany Wilson Education Details

  • Bellevue University
    Bellevue University
    Marketing
  • University Of Nebraska At Omaha
    University Of Nebraska At Omaha
    Mass Communication & Spanish

Frequently Asked Questions about Bethany Wilson

What company does Bethany Wilson work for?

Bethany Wilson works for Synchrony

What is Bethany Wilson's role at the current company?

Bethany Wilson's current role is VP, Digital Acquisitions Strategy.

What is Bethany Wilson's email address?

Bethany Wilson's email address is ba****@****hoo.com

What is Bethany Wilson's direct phone number?

Bethany Wilson's direct phone number is +140235*****

What schools did Bethany Wilson attend?

Bethany Wilson attended Bellevue University, University Of Nebraska At Omaha.

What are some of Bethany Wilson's interests?

Bethany Wilson has interest in Event Planning, Professional Networking, New Technology, Public Relations, Social Media, Marketing, Traveling, Account Services, Product Management, Advertising.

What skills is Bethany Wilson known for?

Bethany Wilson has skills like Advertising, Marketing, Marketing Strategy, Event Planning, Sales, Product Management, Social Media, Account Management, Direct Marketing, Online Advertising, Public Relations, Salesforce.com.

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