Bethany Wilson Email & Phone Number

United States

Omaha, Nebraska, Us

Omaha, Nebraska, Us

Omaha, Nebraska, Us

Omaha, Ne, Us

◘ Establish strong business relationships with internal clients & partner areas◘ Conduct digital media profit evaluations to direct buying changes to improve program efficiencies & test & validate new programs & creative processes◘ Communicate & coordinate with constituencies on buying tactics, profit deliverables, & strategic direction◘ Formulate digital media plans through performance evaluations against department marketing objectives◘ Clearly direct digital media purchasing & production with understanding of the competitive & regulatory environment◘ Lead consumer & competitive purchase motivation & buying pattern research in collaboration with partner areas

Omaha, Ne, Us

◘ Managed, directed & controlled multiple product lines - $2.5M for Supplemental Health◘ Analyzed, executed & managed annual marketing & budget for product lines ◘ Displayed initiative, leadership & strong organizational skills◘ Lead initial campaign launches for two step strategy campaign & third party campaign◘ Strong project management skills - lead team members & worked collaboratively ◘ Researched & implemented first website monitoring service◘ Set up & tested online audience builder◘ Lead work group on insurance regulation enhancements for current product tools◘ Trained team members in current digital processes & web opportunities

New York, Ny, Us

Cognitive Match is the leading Ad optimization solution for advertisers, agencies and media sellers. Our flexible, data-driven optimization technology provides relevant content on every impression, across PC, Mobile, and Tablet platforms resulting in increased response to digital campaigns.◘ Strong project management, relationship skills and experience in Digital Marketing, Display and Adserving technology◘ Run point on all aspects of campaign deployment for 20+ brands◘ Develop effective business relationships with clients◘ Assist Client Partner team with renewal / upsell for my client portfolio◘ Analyze campaign insights and prepare in-depth reports for each brand based on campaign metrics◘ Consult with clients on best practices for future dynamic creative and display campaigns◘ Train clients on Cognitive Match's reporting tools and client facing UI capabilities while providing on-going support◘ Guide project teams in crisis situations with clients until issue is resolved◘ Generate and disperse monthly revenue reports associated with live brand campaigns◘ Prepare and lead monthly operations training sessions

San Francisco, California, Us

Based in San Francisco, Sojern is the world’s leading data-driven traveler engagement platform that delivers the most efficient marketing, distribution, monetization and insight solutions at scale. Since 2007, the company has helped top travel brands like American Airlines, American Express, Avis|Budget Group, Choice, Delta, Enterprise, Hertz, Hilton, Hyatt, IHG, Marriott, Starwood, United, and USAir more efficiently and meaningfully engage with travelers to drive conversions and loyalty. For more information please visit www.sojern.com.◘ Developed product strategy, positioning & messaging setting Sojern apart in the market based on the understanding of Sojern's product, customers & competition ◘ Enabled Sales & Account Managers with product tools & materials ◘ Developed highly tailored content for internal presentations & training that coincided with Sojern's brand development ◘ Maintained & improved the company intranet platform ◘ Strategically directed company-wide training program ◘ Collaborated with global team on product marketing communication◘ Managed multiple projects at once with tight deadlines using strategic planning & tactical activities◘ Collaborated with product & development team on new features & enhancements◘ Implemented market research projects specifying market requirements to assess traveler attitudes toward current product weekly◘ Moderated online & print boarding pass content◘ Identified low-performing articles & retargeted or created & published new content◘ Lead action plan meetings to improve current environment of the company & executed action plans

San Francisco, California, Us

◘ Compiled and communicated performance analysis and optimization proposals to managers and clients to assure ongoing campaign success ◘ Communicated and provided client technical support while managing internal deadlines◘ Executed and optimized 70+ banner campaigns using 3rd party ad server reports and internal tools◘ Prepared, analyzed and distributed client reports focusing on campaign optimization ◘ Completed and distributed accurate client reporting and internal billing◘ Administered knowledgeable insight and direction to account managers and revenue operations about campaign status◘ Lead action plan meetings to improve current environment of the company and executed action plan

Baton Rouge, La, Us

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 325,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,400 displays. For more information visit www.lamar.com.◘ Generated new business revenue with local businesses◘ Researched, prospected and established leads◘ Prepared and presented interactive proposals to corporate decision makers, built renewal proposals◘ Worked with graphic designer and internal staff to create marketable advertisement◘ Worked closely with the sales team to achieve departmental goals◘ Collaborated with business clientele to ensure contractualfulfillment with an emphasis towards maximizing return◘ Prepared weekly sales reports, activities and revenue reports◘ Managed expense budgets related to the implementation and execution of business agreements◘ Maintained current knowledge of products and industry trends

A firm rich with history, Domina Law Group was founded in 1982, and ever since our trial lawyers have been serving clients in Nebraska and throughout the country with multi-million dollar case results in 11 states. Dedicated to representing the needs of clients throughout the country, we have built a reputation of ethical and aggressive legal representation, all while professionally expressing the invested interests of our clients. Today, our philosophy centers on how we can best help our clients both in and out of the courtroom. With this in mind, our immediate aim is to provide service that will not only ease the worries of our clients, but also offer satisfactory solutions that will uphold the tests of time and adversity. For more information visit www.dominalaw.com.◘ Created and coordinated marketing strategy development for a new website and social media presence ◘ Developed social media strategy to support and accelerate firm branding online presence◘ Prepared, coordinated and distributed press releases◘ Professionally handled media communication ◘ Planned, coordinated and executed firm events for 100+ individuals◘ Managed financial spreadsheets to maintain budgets and control costs associated to firm events◘ Wrote and reviewed internal business policy, procedure and event manuals◘ Provided legal and administrative support for trial firm◘ Supervised and trained administrative and legal staff on various seminars ◘ Assisted with document production and trial preparation ◘ Provided secretarial support by handling dictations and electronic filings

Master Of Business Administration - Mba, Marketing

Marketing, Mass Communication & Spanish