Member of the Marketing Channel Strategy and Revenue Optimizations team - an internal group of consultants for the enterprise Responsible for standing up and leveraging Adobe Target as a tool for A/B testing and personalizationAlso work internally to integrate Adobe Target with Adobe Real-time CDP, Customer Journey Analytics and Experience ManagerOwn process from start to finish of the experiment or experience targeting lifecycle including but not limited to ideation, prioritization, creative development and approval, audience/segmentation logic and sizing, QA and measurement

Partnered with tagging and technology members to launch Adobe Target as well as connect to Analytics (A4T) in just my first few weeksRolled out a few A/B tests including landing pages and lead flowsHad to pivot overall testing philosophy and prioritization towards managing sizable product enhancements - includes new lead flows, disclosure/opt-in updates, and morePartnered with creative/UX members, legal & compliance, product managers, technology partners, etc. to rollout key updates

Member of the CRM team within MarketingManaged and assisted with career development for 3 direct reportsResponsible for leveraging Adobe Target as a tool for A/B testing and personalizationAlso worked with Adobe Target connections via Audience Manager (AAM), Analytics (A4T) and Experience Manager (AEMIncludes work from start to finish of the experiment or experience targeting lifecycle including but not limited to ideation, prioritization, creative development and approval, audience/segmentation logic and sizing, QA and measurement

Reink Media Group (RMG) is an internet media company that owns and operates multiple websites in the financial vertical. The company believes in financial education and advice that puts people first before profits.Responsible for:- Creating and managing A/B tests and optimizations across ForexBrokers.com, StockBrokers.com, UK.StockBrokers.com and StockTrader.com. - Launching and managing investor.com's first marketing program and campaigns: including email, social media, display, direct mail and paid search.Accomplishments include:- Increased CVR by 108% YoY on ForexBrokers.com, 274% YoY on UK.StockBrokers.com and 390% YoY on StockBrokers.com.- Conversion rate improvements and record high traffic resulted in roughly 5x higher revenue YoY for StockBrokers.com and 2x higher revenue YoY for ForexBrokers.com.- Led investor.com to roughly $50,000 in revenue in the first year.- Contributed to Reink Media Group's best year in terms of conversion rate and revenue.

Launched and optimized multiple marketing campaigns/channels for Zacks Trade in less than 5 months including affiliate, paid search, email, referral and social.Contributed to the highest monthly funded account volume three times in the last 2 years.Grew funded volume by 36% YoY.Hit 35% below the CPA target and roughly 10% below the CPFA goal.

Responsible for an annual digital marketing budget of ~$25MM for Ally Invest leveraged to increase traffic and account volume through various channels.Landing Pages: developed more than 6 pages for the Big Save campaign, winner of multiple brand awards.

Affiliate: drove more than a 70% increase YoY in account volume for Ally Invest in 2017 through more than 400 direct relationships with financial influencers/bloggers.

Formerly TradeKing, acquired by Ally Financial on July 1, 2016.A/B Testing: leader in developing and implementing A/B tests resulting in landing page tests increase in click through rate of 58% YoY and conversion rate by 30% YoY.Email: 300% increase in accounts from 317 in 2015 to 1,011 in 2016 for TradeKing.On-site/Organic: Increased account volume by more than 18x from 84 accounts in 2015 to 1,548 new accounts in 2016 for TradeKing.Display: Responsible for relationships that saw a 100% growth in account volume from 2014 to 2015 (726 accounts to 1,459 accounts) for TradeKing.

Formerly known as TradeKing, acquired by Ally Financial.

Managed ticket office and team store operations for a Minor League Baseball team at the age of 22 - more than 20 interns and part-time/seasonal employees part of my team.