Darren Wilson

Darren Wilson Email and Phone Number

Vice President/Director • Integrated Brand & Growth Marketing Leader • D2C eCommerce Specialist • Team Builder • Mentor @ Crunchyroll
Darren Wilson's Location
San Rafael, California, United States, United States
About Darren Wilson

Senior Marketing & Advertising Executive skilled at developing, leading, and mentoring agile, high performing teams to align with business goals. Proven success delivering category defining growth media and creative Marketing strategy & execution, revenue growth, and positive market share. Over 20+ years of Corporate & Agency B2C and B2B integrated experience leading strategic brand development, product marketing, digital & growth marketing, social media, global advertising, PR & Communications, live events & sports sponsorship programs. Executive level business acumen, strong negotiator and critical thinker. Collaborative, empowering team first management style.

Darren Wilson's Current Company Details
Crunchyroll

Crunchyroll

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Vice President/Director • Integrated Brand & Growth Marketing Leader • D2C eCommerce Specialist • Team Builder • Mentor
Darren Wilson Work Experience Details
  • Crunchyroll
    Sr, Director Marketing, Ecommerce
    Crunchyroll Oct 2022 - Present
    Culver City, Ca, Us
  • Zinus
    Vice President Of Marketing
    Zinus Apr 2018 - Apr 2022
    Tracy, California, Us
    Reporting directly to the US President and CMO, I am responsible for developing, empowering and leading teams to define and execute strategically across all Marketing disciplines with keen emphasis on the following:* Brand strategy development and market implementation* GTM planning and execution for all U.S. Marketing and PR Communications, with Global market accountability and influence. * Establish and lead all discipline teams including Brand, Growth/Performance Marketing, SEO/SEM, Social, PR, Influencer, and Content Marketing teams. * P&L business planning and execution for Zinus.com DTC eCommerce channel* Definition and management of the $40M Marketing P&L* New Product Positioning & Market Introduction media and creative strategy* Minimum 30%+ marketing attributed revenue growth YoY - delivered 300%+ revenue growth in 4 years.
  • Jack Morton Worldwide
    Vice President, Sr Director
    Jack Morton Worldwide 2015 - 2018
    Boston, Massachusetts, Us
    Brands Managed: T-Mobile, Zinus
  • Gyro
    Group Account Director
    Gyro 2013 - 2015
    New York, New York, Us
    Brands Managed: Cisco, Samsung, Dell, Visa, California Coastal Commission, SugarCRM, Technicolor, WebEx
  • Venables Bell & Partners
    Account Director
    Venables Bell & Partners 2011 - 2013
    San Francisco, Ca, Us
    Brands Managed: Intel, CLEARAgency business lead on all global Ultrabook and Intel brand advertising campaigns collaborating with clients of all levels including CMO, VP, Director and Brand Manager.Global Product Launch - Responsible for guiding the strategic development and production of Intel’s $220M global Ultrabook launch campaign in 2012. Key campaign assets included: - Broadcast TV, Digital, Mobile, Print, OOH, Social MediaBrand Campaign Development – Lead integrated national re-launch of CLEAR’s “The way the internet should be” campaign. Key campaign deliverables included: - Broadcast TV, Radio, OOH, Print, Retail POP, Visual ID Package, Brand Guidelines, Logo Creation
  • Real Branding
    Digital Account Director
    Real Branding 2009 - 2011
    Us
    Brands Managed: Dove, Degree, Starbucks, Johnson & Johnson, Ommegang (Duvel) and Anheuser Busch (Michelob ULTRA)Areas of focus included:- Social Media- Website- Digital Strategy- Banner Campaigns- Video/Photo Shoots- Lead Gen/Acquisition/Conversion- SEO/SEM
  • Zenith Optimedia
    Vp, Ww Account Director
    Zenith Optimedia 2008 - 2009
    Brands Managed: Hewlett Packard
  • Mccann Worldgroup
    Management Supervisor
    Mccann Worldgroup 2005 - 2008
    New York, Ny, Us
    Brands Managed: Microsoft
  • Publicis Dialog
    Account Supervisor
    Publicis Dialog 2004 - 2005
    Fr
    Brands Managed: Google, Sprint/Nextel, Microsoft
  • Robert Half International
    Associate Marketing Manager
    Robert Half International 2001 - 2003
    Menlo Park, Ca, Us
    Brands Managed: Accountemps, OfficeTeam, OfficeTeam Healthcare Group

Darren Wilson Skills

Advertising Integrated Marketing Crm Interactive Marketing Digital Marketing Social Media Account Management Online Advertising Relationship Marketing Social Media Marketing Marketing Communications Interactive Advertising Lead Generation Marketing Digital Media Customer Relationship Management Mobile Devices Digital Strategy

Darren Wilson Education Details

  • Rmit University
    Rmit University
    Commercial Photography Major

Frequently Asked Questions about Darren Wilson

What company does Darren Wilson work for?

Darren Wilson works for Crunchyroll

What is Darren Wilson's role at the current company?

Darren Wilson's current role is Vice President/Director • Integrated Brand & Growth Marketing Leader • D2C eCommerce Specialist • Team Builder • Mentor.

What is Darren Wilson's email address?

Darren Wilson's email address is da****@****nus.com

What is Darren Wilson's direct phone number?

Darren Wilson's direct phone number is +120385*****

What schools did Darren Wilson attend?

Darren Wilson attended Rmit University.

What skills is Darren Wilson known for?

Darren Wilson has skills like Advertising, Integrated Marketing, Crm, Interactive Marketing, Digital Marketing, Social Media, Account Management, Online Advertising, Relationship Marketing, Social Media Marketing, Marketing Communications, Interactive Advertising.

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