Lead a dynamic marketing team overseeing customer, product, content, and ecommerce marketing operations. Drive profitable customer acquisition via digital advertising, SEO, social media, and direct marketing. Elevate brand presence and engagement on social platforms, fueling sales and margin growth across ecommerce and brick and mortar retail channels. Strategize traffic generation, increase customer experience standards, and maximize advertising ROI. Direct multi-channel marketing initiatives, shape ecommerce strategy, and promote the brand to align with corporate objectives. Essential member of the executive team, reporting directly to the CEO.

Chief Marketing Office (2024)VP, Head of Marketing Fingerhut (2021-2024)Accelerated revenue for largest brand in FinTech portfolio, Fingerhut, by developing and executing compelling, ownable brand strategy. Responsible for achieving short and long term business metrics and all external facing communication. Led brand strategy, analytics, customer experience, CRM, promotion, new customer acquisition, creative, customer experience, and media/advertising teams including both internal and external agency partners. Full P&L ownership. Reported to President.VP, Head of Marketing Value Brands (2021)Led marketing strategy, creative, advertising, and campaign operations teams for two retail apparel brands (Blair and Haband). Oversaw all consumer facing marketing and promotions across diverse channels including digital marketing, mass marketing, print, and mobile commerce and through all lifecycles from new customer acquisition through retention and reactivation. P&L accountability including developing short and long-term strategies to improve profitability and deliver on key business metrics across the customer base and segments. Reported to General Manager Orchard Portfolio.Sr. Director Marketing Fingerhut (2019-2020)Directed media, print, and new customer acquisition marketing teams for Fingerhut.com and Gettington.com. Set advertising and marketing strategies to build brand awareness and accelerate e-commerce sales growth while optimizing full surround channel mix including SEO/SEM, social, email, display, print, and other traditional marketing vehicles. Reported to VP of Marketing.

Renewed and refined the TCF brand strategy and positioning while also owning all marketing efforts driving new customer acquisition. These efforts included traditional media (TV, print, OOH, radio, direct mail), digital marketing, social media, in-store merchandising, and PR/events. Led external agency relationships and team of internal marketing professionals to build best-in-class marketing capabilities. Reported to VP of Marketing.

Catalyst for transforming Miracle-Ear into a cutting-edge marketing organization. Directed the strategy and led the implementation of brand marketing initiatives to increase store traffic and support company growth objectives. Developed and directed cross-functional teams in creating and executing marketing tactics and strategies. Led marketing and creative teams. Reported to Vice President of Marketing.

Revitalized the Kemps brand and frozen desserts portfolio. Led the strategy, planning, and execution of all marketing initiatives including complete packaging redesign (150 SKUs), social/digital, grass roots events, promotions, and even TV. Managed all agency relationships and developed initial brand architecture and social/digital strategy. Personally conducted market research to unlock revenue driving ideas. Accelerated sales growth by entering a new retail channel (club). Launched most successful new platform in over a decade. Managed cross-functional teams and a direct report. Reported to Marketing Director.

Senior Marketing Manager (2014) Led convenience store new product development ranging from current categories to new category opportunities for the company. Identified three $50MM new platforms and launched 14 products that exceeded year one volume estimates by 67%. Managed cross-functional teams of 20 with 4 direct reports. Reported to Marketing Director. Marketing Manager (2012-2013)Accelerated growth with key customers (Target, Costco, CVS, Dollar General) by creating and selling in customized marketing plans including in-store, digital, and promotions across multiple categories and manufacturers. Optimized trade spending behind highest ROI programs and led continuous improvement efforts to reduce internal inefficiencies. Managed cross-functional teams of 20 with 2 reports. Reported to Marketing Director. Associate Marketing Manager (2007-2011)Held multiple positions including profit and loss responsibility, budget management, volume forecasting, and leading all marketing activities. Identified untapped growth opportunity for Yoplait yielding the highest ROI creative in the company. Repositioned Toaster Strudel including media and advertising strategy. Created innovative partnership resulting in a 48% lift for Cheerios. Removed $9MM of annual non-value added costs. Managed cross-functional teams of 20. Acted as manager for four months. Reported to Senior Marketing Manager.

Identified strategic growth opportunities for Teddy Grahams by exploring new segments and markets, analyzing snacking trends, and conducting competitive analysis. Led a new item launch. Managed a cross-functional team of 10. Reported to Senior Marketing Manager.

Managed key client relationships ensuring accurate and timely delivery of market research data. Grew team revenue by 20% through increased client referrals by optimizing bidding and reporting processes. Led cross-functional teams of 10. Reported to Director of Client Services.

Developed customized wealth growing and protection plans including investment programs and insurance packages (life, health, and disability) for individuals and small businesses.

Analyzed growth opportunities for industrial pumps in Germany, Austria, and Switzerland. Recommended emerging alternative selling channel to drive incremental growth within this region.