Wilson Li Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Oakland, Ca, Us

Manage mobile and desktop direct response marketing campaigns such as app install, lead gen and UA across all Pandora supported platforms. Successfully develop client relationships and exceed KPI expectations• Launch, manage and optimize campaigns for multiple books, hitting 93%+ goal five consecutive quarters• Compile and develop comprehensive reports to track daily campaign performance; created a template to analyze week-over-week trends, highlighting client KPIs • Scaled event registrations campaign, effectively driving down CPLs 32% overall through aggressive creative optimizations and frequency cap modeling• Successfully identified top-performing segments by game offers for social mobile gaming client, leveraging proprietary and third party targeting; won incremental budget for the quarter

San Francisco, Us

Traffic, pace, and optimize display, rich media, BT and mobile ads across publishers. Perform QA and troubleshooting for ad tags to confirm the ad is serving, tracking, and targeting correctly• Analyzed delivery metrics and managed revenue yield for Ford, Mercedes-Benz, Porsche, Lincoln, Jaguar, and Land Rover; monitored life-cycle of campaigns, reallocating inventory and adjusting delivery settings for optimization• Recommended strategies for suffering Ford campaigns, roughly reducing under-delivery by 30% over the period of three weeks; prevented projected revenue loss of over 30k • Conducted reforecast of underpacing Lincoln campaigns, acting as a liaison between the Account Manager and Inventory Manager; assured accurate inventory availability and optimal performance strategy • Promptly responded to client RFPs, approved, revised and signed IO’s to assure booked inventory for campaign flight; pulled week-over-week discrepancy reports on DFP to assure accurate client billing through DFA• Forecasted and performed YOY analyses on impression and revenue growth for Ford account; saw a 33% growth in impressions and 36% growth in revenue YOY. • Developed a MoM analysis for each model to identify highest performer, using data to leverage optimizations, re-allocations, and client buys

San Francisco, Ca, Us

Worked closely with the marketing team; assisted in the development of email marketing campaigns, conducting split testing for data analysis and optimization. Took ownership of various projects and was able to see an immediate drop-off in churn on purchase flow revenues• Facilitated conversations with web customers, aggregated and scaled findings to bolster the web experience; strengthened the ability to characterize, target, and support customers• Identified purchase flow friction points; recommend and acted on improvements• Scraped the insurance vertical market for over a million active agents, setting up for expansion into new industries• Analyzed data and generated weekly reports on Google performance campaigns to identify account activation rates