Wilson Lin Email & Phone Number

Sydney, New South Wales, Australia

Australia

- Proposed and wrote a program in python, applying data extraction and manipulation to track over 1000 students’ engagement of Orientation Week activities, allowing us to send out email reminders to incentivise attendance. This resulted in the Yellow Shirts organisation gaining insights and actionable data into activity attendance for the first time in the program, subsequently allowing for strategic improvements in future years to engagement programs- Created a digital publication outlining the details of over 160 clubs and societies to improve student accessibility to information regarding events.

- Managed 3 divisions (Marketing, Publications and Information Technology), focusing on delivering more relevant and engaging content, events, and merchandise to add value to student community.- Spearheaded the creation of a new society website, implementing user experience heuristics to help students connect with opportunities, society updates and contact information, reaching over 7000 visits over the year (875% increase)- Launched a digital publication platform “The BSOC Blog” to allow students to conveniently access publications from the Business School, industry representatives and students, averaging 400 visitors per articleUNSW

- Implemented online marketing campaigns focused on student engagement to increase social media presence on Facebook and LinkedIn by 20% (11,000+ and 2100+ followers respectively) and Instagram by 100% (700+)- Coordinated Marketing Strategies for 11 other divisions across over 70 events, using a diverse range of content mediums and social media to bolster attendance of all events by over 10% compared to previous years.

- Trained biweekly in consulting frameworks and applied training material to ongoing client projects.- Developed and presented a strategy to position client to expand revenue channels, engage customers and migrate to a B2B market.

Sydney, New South Wales, Australia

Bachelor'S Degree, Business/Commerce, General

Bachelor'S Degree, Computer Science