I'm a passionate team leader who believes in supporting people and delivering great work. My career has been dedicated to driving creativity and consumer connections through content strategy and production, media partnerships, and influencer marketing across all advertising categories. Client portfolio includes: Mars Wrigley, Hasbro, CIBC, TD, Audi/VW, Canon, Uber, TJX, Starbucks, OLG, Diageo, Whirlpool and many others. I sit on several committees and boards including the IAB Branded Content & Social Committee, InfluenceTHIS Advisory Board, and was a contributor to Canada's first IAB Branded Content Guide for Marketers.I am a recurring judge of the Content Marketing Awards, Effie Awards, and have spoken on a number of panels and participated in conferences including ATOMICON, Prime Time (national conference for film and television producers), ABCOM (Association of Broadcast Communicators) and Rogers’s Future is Sound.