Stephen James Wilson Email & Phone Number

Centennial, Co

Consulting with small to mid-size businesses offering strategic marketing communications development. Utilizing a combination of content development and creative direction by offering a full package of marketing materials starting from strategic planning to final product.• Wrote strategic marketing plan for Denver area resort.• Designed and implemented new umbrella brand identity.• Wrote and designed online and print corporate marketing collateral.• Initiated email campaigns with geo-targeted lists for resort events.• Advertising and email campaigns attracted large corporate events including the Denver Broncos, KPMG, LLC, and Independent Petroleum Association of America.

Highlands Ranch, Co

Managed the day-to-day activities and delivery of the marketing department within a web-based software company providing payment processing for fitness clients spanning the U.S. and Canada. Oversaw the development and execution of brand strategies, positioning and corporate communication. Developed content and provided creative vision for the organizational website. Wrote and edited various press releases, blogs, and media articles. Established and administered media plans, schedules, and budgets. Designed exhibits that aligned with ASF's brand for industry trade shows. Led the creation and implementation of targeted advertising strategies for print and online campaigns. Wrote, directed, and edited client video testimonials and product animation videos. • Managed the corporate brand strategy, positioning and all outbound communications. • Established new inbound marketing automation system (Hubspot) and successfully developed 2–3 sales leads per week through emails, blogs and other social media platforms.• Created and directed videos for ASF website, YouTube, online video ads and social media channels. • Spearheaded the successful execution of an SEO strategy that resulted in achieving and sustaining a top 3 ranking on Google.

Denver, Co

Directed the design and implementation of branding and user experience initiatives within the health and wellness industry. Developed strategic media campaigns encompassing marketing materials, public relations, online and social media platforms based on brand and audience market research results. Conducted research and analyses to identify trends and marketing opportunities. • Led the development of a comprehensive marketing program for National Children’s Study, the largest U.S. long-term study of household environmental and genetic effects on children’s health.• Gained national recognition for a successful marketing plan and collateral currently being utilized by NCS sites across the US for recruitment strategies. • Successfully recruited 100+ strategically targeted women who were pregnant or planning pregnancy for participation in a 21-year NCS study.

Denver, Co

Oversaw advertising, marketing, and public relations for multiple businesses with strategic direction, creative development and account management. Managed client budgets utilized for billboard, POP displays, collateral, and advertisement purchases in support of product campaigns. Provided creative direction and project management for Bellco Credit Union and IntegraMed America. • Drove and increased Bellco Credit Union loans and deposits by more than $30M within one year of implementing a strategic product advertising campaign.• Skillfully selected and directed personalities for TV and radio advertisements to highlight Bellco with a personalized customer service approach to its members.• Realized a 12% increase with new patient visits for IntegraMed America with establishment of several clinics websites. • Ranked top 5 on major search engines for multiple clinic websites on Google. • Governed the development of infertility medical practice websites in Boston, MA; Charlotte, NC; and San Ramon, CA while implementing corporate brand and graphic standards.• Enhanced PR ability to update sites and coordinate content for press releases through a content management system. • Instituted a client-based Information Learning Center within the website that included the integration of vodcast medical presentations, lab and facility video tours, client testimonial videos, physician podcasts and a Meet the Physician section.