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Responsible for the overall positioning and development of group, transient and catering for the property. Manage room rates, rental revenue, yield strategies, implementation, market performance in preparation for the opening hotel and ensuring the optimal business mix targets. Also took on the oversight of the Stockyards Stations sales team to ensure consistency. • Achieved the integration of Marriott sales systems and sales process by managing the Critical Path timeline ensuring that we stayed on track with Marriott standards• Hired/trained new sales team members, new to the industry, who are now successfully closing business for the property. • Created guidelines to ensure the optimization of rooms revenues as well as Catering and Banquets• Booked $.5M in revenues in our first 6 month in 2021 despite the current state of our industry

Managing the pre-opening process as the first employee of the hotel *Creating a very strong partnership and strong level of trust with both private and city ownership.  *Managed most of the HR processes till HR manager on board while still managing the responsibilities of Sales and Marketing as well as GM until one was on board.  *Trained new sales team members, new to the industry, who are now successfully closing business for the property.  *Booked nearly $1.5M in revenues prior to property opening.

Manage group and catering sales as well as revenue management Exceeded 2017 room revenues YOY by $1.7M YOY and by $2M over Budget.  Increased overall 2017 ADR by nearly $29.00 YOY and food and beverage by over $400,000.  Successfully opened our Lake Club to create a new guest experience and increase summer revenues

Responsible for group and catering sales and conference services. Exceeded room nights YOY by 4500 and banquets by $1.5M.  Turned a disconnected group of individuals into a cohesive team. Increased average group rate overall increase of nearly $10 as well as food and beverage group room contribution by over $5.  Increased Revpar Index by 10.7% YTD, 16.3% in group alone

Responsible for revenue management, group and transient sales, catering, conference services, as well as marketing for the hotel and all hotel restaurants. -Exceeded rooms revenues by $3M and catering by $750K, over an already aggressive budget.  -Increased average rate across all market segments with an overall increase of $15 ADR as well as food and beverage group room contribution by $20 and Room Rental by 50% YOY.  -Achieved employee satisfaction of 98% as compared to the Americas division average of 86%. -Ranked number four in the company with J.D. Powers for meeting planners’ surveys.

Responsible for generating hotel revenues in group sales, catering and reservations as well revenue management. Led, motivated and directed efforts of sales and catering managers. Broad scope of responsibilities included strategic market planning, business development, and P&L accountability. -Increased advance bookings of future years by 50% in only 10 months. -Booked a $2M piece of business that sold us out for 6 weeks.

Responsible for managing event technology operations and profitability for 40 properties in a seven state region.Managed revenues exceeding $30M and increased profitability by 51% YOY. Directly supervised, developed and mentored Area AV Directors and AV Directors.  -Established and maintained strong working relationships with hotel executives by conducting annual business reviews and providing prompt resolution of major location or region-wide issues.  -Coordinated renewal activities for hotels and share opportunities resulting in acquiring new multi-year hotel contracts. Largest contract was $7M per year with a four year agreement -Created and maintained a positive employee relations environment, including strategies to address employee concerns, maintained adequate staffing levels, facilitated team development, and implemented company training and developed initiatives. -Developed region-wide programs that improved efficiency and effectiveness through shared labor, equipment, and industry knowledge.

Responsible for managing, training and development of the Contract Furnishing and General Sales Representatives, Customer Service Team and Project Managers within the Design and Supply Division of Best Western International. Heavy focus on sales efforts as well as customer service levels for our members.  -Transformed procurement operations by creating new processes and workflows that better served global franchise members.  -Developed standards and corresponding measurement tools for the department and increased YOY sales and service KPI’s.  -Established project management roles to execute franchise renovations which ensured consistent quality and cost management across franchisees. -Implemented SalesLogix CRM program for over 120 users and ensured 100% compliance.

Responsible for sales efforts and developing a group market base for an independent property. -Identified, analyzed and penetrated new growth markets to ensure the success of the property. -Negotiated with Preferred Hotels to acquire Summit status in order to open up new channels. -Built a strong sales team by training group, transient and leisure sales staff and implementing procedures to increase revenue potential. -Increased sales by nearly $1M YOY by effective revenue management and empowering team to book smart business

Responsible for sales and marketing of independent property to ensure recognition as well as identifying, analyzing and penetrating new growth markets. -Developed sales strategy, marketing and deployment to increase market share for a previously under-performing property. Increased group booking PACE year over year by $500,000 in only 6months. -Developed and streamlined procedures which increased all revenue streams.

Directly responsible for all hotel revenue management including sales/catering forecasting, training, yield management and maintenance of all distribution channels. -Turned a poorly performing hotel towards a positive REVPAR growth by strategic market planning, business development, P&L accountability.  -Established new standards driving a new team to succeed in their markets.

Westin Indianapolis/Director of Sales and Marketing (6/99-3/02)Rancho Bernardo DoubleTree/Director of Sales and Marketing (9/98-6/99)Westin Horton Plaza/Director of Catering and Convention Services (12/96-9/98)

La Jolla Marriott/Senior Catering Sales Manager (5/96-12/96) San Francisco Airport Marriott/Senior Catering Manager (11/94-5/96)Midwest Marriott Regional Office/ Area Lead Referral Director (3/90-11/92) Chicago Downtown Marriott/ Senior Catering Manager (3/88-3/90)

Hyatt Regency Tampa/Director of Catering and Convention Service Hyatt Regency Milwaukee/Catering and Convention Service Manager Hyatt Regency O’Hare/ Local Sales Catering Manager Corporate Management Trainee