Wilson Owens Email & Phone Number

Raleigh, NC, US

Raleigh, North Carolina, US

Austin, TX, US

- Developed and managed global digital B2B paid marketing campaigns on the Demand Generation team, resulting in a large increase in quality traffic and 35% growth in website conversions within one year.- Spearheaded SEO optimization initiatives, improving organic search rankings, increasing organic traffic and reducing technical SEO issues by 80%.- Led.

San Francisco, California, US

• Led B2B and B2C digital marketing efforts for a Series A/B software company. Duties included PPC, ABM, SEO, Analytics, Paid Social and Marketing Automation.
• Increased quality User traffic by roughly 50% QoQ since Q3FY22. Conversions also increased by 30% during the same time frame.

Raleigh, NC, US

• Responsible for strategic and tactical digital marketing activities for all clients including PPC, ABM, SEO, Analytics, Marketing Automation and Email
• Clients include Fortune 500 companies, regional and local businesses in the Southeast across multiple industries. B2B and B2C

Raleigh, NC, US

• Responsible for content strategy, digital strategy and online partner ecosystem for Red Hat Connect (3rd most visited web property for Red Hat)
• Increased monthly visit and page view count 20% YOY
• Other duties included lead nurturing, SEO, content optimization and UX/UI

Denver, CO, US

• Co-founded and directed marketing efforts for the world's first e-commerce marketplace for transacting royalties from entertainment and other IP.
• Raised $2.78 million in Series A venture funding, transacted over $2 million in gross royalty revenue and expanded to 13 employees in 3 years.
• Increased company’s brand visibility with featured placements in Forbes, Bloomberg, NY Times, USA Today, ABC, Fox Business and CNN. Personally named to Forbes’ 30 Under 30, a list of the top 30 leaders under the age of.
• Identified, developed, and evaluated marketing strategies for buyers and sellers in a fast-paced environment, based on knowledge of established objectives, market characteristics, cost and markup factors.
• Conducted analyses and research to gain insight into various industries and business development opportunities to make appropriate recommendations and influence decision making on the company’s direction.
• Performed other marketing duties including campaign strategy, copywriting, department management, market research & development, analytics, social media, email automation, PPC and SEO.

Raleigh, NC, US

• SongVest was an online platform allowing fans to invest in the royalty stream of songs on a competitive auction platform.
• Royalty rights sold through SongVest included songs recorded by Earth Wind & Fire, The Monkees, Stryper, Midnight Star and many more.

Morrisville, NC, US

• Constructed, implemented and oversaw all marketing activities, with a focus on innovation, creativity and consistent enhancement.
• Organized and executed the full re-branding and development of the company’s website, as well as, all other marketing initiatives including updated brand messaging, sales brochures, digital content (company blog and.
• Monitored customer, market and competitor activity and provide feedback to company leadership team and other company functions.
• Positioned the organization for maximum market awareness and thought leadership through various means including publications, presentations, conferences, networking events and webinars.

Holly Springs, North Carolina, US

• Managed and monitored multiple clients’ internal and external properties for SEO optimization campaigns. Clients’ monthly budgets ranged from $5,000 to $100,000.
• Consistently met monthly goals for client(s) SEO strategy within specified timelines and consulted clients on campaign modifications.
• Identified optimal websites to maximize search rankings and negotiated ad placements for clients’ websites.