Regional Sales And Marketing Nsw/Act & National Director Of M.I.C.E
Surfers Paradise, Queensland, Au
Currently hold a dual leadership role responsible for exceeding a regional and national budget across corporate hotels, 3 and 4 star metro hotels and 5 star leisure resorts. I am responsible for the management of pre and post critical paths for new hotels, strategy across brand, tactical and e-commerce departments and yield and revenue strategies for a cluster of hotels and resorts. As Regional Sales and Marketing Director, I set the strategic direction and execution of all sales and marketing activity for 17 NSW/ACT hotels, managing all revenue segments in the region including corporate, M.I.C.E, leisure, government, trade and international to maximise ultimate profitability. Personal achievements and responsibilities: - Achieved 4% growth ahead of the competitor set in ADR across all Sydney corporate hotels. - Achieved 6% growth in RevPAR and ADR in corporate, metro and regional hotels in NSW/ACT. - Achieved 6% growth in all key accounts into Sydney. - Responsible for the lead negotiation and strategy for all tier one revenue generating accounts. - Part of the senior launch team for integrating ten new hotels into Mantra Group from 2014-15. As National M.I.C.E Director, I manage a national sales and marketing team to drive the strategic direction of all sales and marketing initiatives for 65 conferencing, convention and incentive hotels in Sydney, NZ, Fiji and Indonesia. Personal achievements and responsibilities: - Achieved 31% growth in revenue at our 13 hero conference properties since 2010 and minimum growth of 8% for the last four years in total revenue across total Mantra Group. - Developed and launched the first and now second integrated C&I National Campaign to drive incentive-driven sales across 47 hero hotels. - Achieved staff retention of 95%. - Responsible for key account management, budgets and business plans setting the macro direction for each hotel.