Rebecca Krikorian Email & Phone Number

New York, New York, United States

Assemble traffic logs for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama in accordance with advertiser guidelines and separation to ensure client requests are fulfilled, working closely with ad sales department to ensure we are maximizing revenue to achieve yearly sales revenue goals. Inform ad sales of log placement issues, offering potential solutions to ensure all ordered units air correctly. Help identify available inventory for Direct Response team and work closely with them to ensure the highest rated units are clearing to further maximize and increase revenue.
Work closely with other department members to ensure that special programing airs correctly and address any issues that arise with spot placement. Review premieres on both networks to ensure all the best and most appropriate commercial content spots are placing. Weekly reconciliation of commercial logs for HMM and HLDRM to ensure all commercial material has aired correctly as scheduled. Approve orders/order revisions as necessary. Assist in on-boarding of new hires in traffic and sales departments. Input agency traffic instructions for HC, HMM, and HLDRM as necessary. Communicate with ad agencies to clarify instructions or inform them if there is an issue with the materials received. Review commercials as needed for on air approval for all networks. Periodically review commercial material to ensure it is appropriate to air on our networks according to our S&P guidelines and on air specs. Assisted in the smooth and successful software conversion from Orion to Wide Orbit traffic system. Log into WO test database and test future enhancements/ensure all functionality is working correctly and report any issues in WO to IT department. Make recommendations for future enhancements in software. Testing, training, and troubleshooting our reconciliation process in WO with operations team, WO, and IT was crucial in 2020 with our networks' transition to Globecast playback facility

Assist with all marketing and development - from initial concept to actual release, release artwork, pre/post release press announcements and promotions, website updates, social network page maintenance, as well as artist development for each artist releasing on both labelsMaintain relationship with distributor to ensure proper product placement for each release in order to gain an increase in overall salesIn-house production of music for release on both labels as well as other international labels. Scout out licensing and promotional opportunities for label artists and releases. Host 2 successful online radio programs to promote both in-house artists and music, further branding both labels in the international dance community DJ/Live performance at various international venues. Research and marketing consultant for Rockitwave 8 and Motion Traxx fitness podcast

New York, New York, United States

Assembled traffic logs for the New York Yankees games airing on WCBS-AM in accordance with advertiser guidelines and separation to ensure client requests are fulfilled, while maximizing revenue for the sales department.Daily reconciliation of commercial logs to ensure all commercial material has aired correctly as scheduled. Order entry for WCBS-AM radio, digital, and Yankees sales department consisting of 25 account executives. Ensure all digital sales orders are also entered and successfully launched in Ando Media. Assisted in the smooth and successful station conversion from Delta Flex to IBS Traffic Software in 4th quarter 2009. Communicated with account executives and major advertising agencies daily to ensure all commercial material and instructions were received and entered into traffic software accurately, ensuring client satisfaction and minimize the potential of revenue loss. As a result, the minimal amount of traffic errors was a major contributing factor in maintaining the station record of being the number #1 billing station in the New York Market.

Assembled Traffic logs in accordance with advertiser guidelines and separation to ensure client requests were fulfilled, while maximizing revenue for the sales departmentCommunicated with multiple, major advertising agencies daily to ensure all commercials aired accurately, ensuring client satisfaction and minimize the potential of revenue lossGenerated daily reports to confirm all commercial copy was entered into Gabriel and plotted on the commercial log prior to being sent to Master ControlMaintained detailed commercial copy and instruction files in the event of a client dispute and for auditing purposesMaintained library of 500+ commercial tapes

Traveled to multiple ABC Family affiliate offices to provide training and support in NCS Traffic software to over 20 executives in Ad Sales and TrafficReported any software errors and ABC Family user requests to NCS development team for troubleshooting and customization efforts

Garden City, New York, United States

Managed log assembly for three radio stations, handling programming changes, advertiser separation, and ensuring client requests were fulfilled in order to maximize revenue; also managed inventory for all stations and coordinated with the sales managers oversell situations to prevent revenue lossHandled order entry, printed order confirmations/sales reports and distributed to sales department on a daily basis; acted as liaison between sales and production departmentsProcessed weekly and monthly invoicing for all 3 stations and researched all discrepancy claimsSupervised continuity director to ensure all commercial instructions were obtained in a timely manner and in accordance with the log schedule for all stations; also trained Continuity Director in all aspects of Traffic including order entry, log assembly, and invoicing for them to serve as acting manager for the department as neededOversaw four station interns during commercial instruction and contract file maintenance

New York, New York, United States

Managed all facets of Bravo Paid Programming Traffic including order entry, signing and acknowledging receipt of Traffic instructions from clients while maintaining a separate grid in Excel in the event of a client dispute Assisted with daily log assembly, taking into account advertiser guidelines and separation to ensure client requests were fulfilled while maximizing revenue for sales; overall error rate achieved was merely 0.01%, well below the 1% permissible error rate Communicated with ad agencies on a daily basis to ensure all commercials ordered would air accurately, minimizing the potential for revenue loss Handled all aspects of order entry and revisions, including printing and distribution to Sales Dept. on a daily basis, while maintaining order files in the event of a dispute with a client and for auditing purposesAssisted in the management of all Traffic functions for AMC and WE during a one-month transition period within the Traffic department for both networks

Philadelphia, Pennsylvania, United States

Managed all aspects of commercial copy including obtaining commercial Traffic instructions from ad agencies to ensure all commercials ordered would air according to log schedule, commercial and billboard copywriting, submitting production orders to the production department, and ensuring all commercials were entered into the system prior to printing out the daily logMaintained commercial instruction and order files in the event of a client dispute and for auditing purposesAssisted Traffic manager with log assembly, order entry, and printing manager/sales reports for daily distribution to sales departmentActing manager for the WJJZ Traffic department as needed; Served as acting continuity director for sister stations WYXR and WUSL as neededSelected to assist Q102 with the station's transition to the Marketron Traffic system

Organized various electronic music events resulting in the attendance of 600-1200 people for each event.Booked world renowned DJ’s and live acts. Ensured all contracts, deposits, flight and hotel arrangements for each artist were made prior to each Headstrong event. Bookkeeping for all Headstrong events. Coordinated and managed all aspects of marketing and promotions including flyer design concepts, writing press announcements, updating company voice mail and mailing list on a weekly basis, attending events in the tri-state area to distribute promotional flyers, and ensuring that record stores were stocked with flyers and pre-sale tickets prior to all Headstrong events.

Philadelphia, Pennsylvania, United States

Managed log assembly taking into account advertiser guidelines, separation, and ensuring client requests were fulfilled while maximizing revenue for ad salesHandled all aspects of commercial copy including entry of commercial tapes and copy instructions as they were received, maintenance of commercial cart inventory in the air studio, and commercial copywriting. Also assisted with commercial/promo production and light voice-over workAdministrative Assistant for Program Director, Office Manager, Promotion Director, and salespeople

Liberal Arts

Activities and Societies: DCCC Radio Station

Education record