In the world of digital marketing, change is the only constant. My mission is to navigate these changes with creativity and strategic precision, turning every challenge into a new opportunity.As a seasoned Digital Marketing Expert, I have embraced the ever-evolving landscape of our industry, leveraging each shift as a stepping stone to greater success. My career spans a spectrum of roles, from in-depth localized SEO to orchestrating expansive, multi-tiered paid search campaigns.My recent focus in a dynamic agency environment has been a pivotal chapter, deepening my expertise in paid search. Over the last two years, I've managed significant campaigns, blending strategic planning with comprehensive market analysis. This experience provided a striking contrast to my earlier focus on the local services vertical, where I developed personalized, community-centric marketing strategies.Known for my adaptability and innovative mindset, my experiences have equipped me with a unique perspective, enabling me to effectively leverage a wide array of digital marketing tools and techniques. Thriving in dynamic environments, I am committed to staying at the forefront of industry trends.I am keen to connect with fellow professionals, especially those interested in discussing the latest in digital marketing, exploring collaborative projects, or exchanging industry insights. If you're looking for a meaningful conversation or a potential partnership, please feel free to reach out.
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Manager Of Paid SearchMerkle Feb 2022 - Apr 2023United StatesAt Merkle Inc., I spearheaded the management of extensive pay-per-click campaigns, guiding three teams on client projects with monthly budgets reaching $1 million. My role centered around crafting strategic plans for these campaigns, ensuring their success through precise execution and performance tracking. Staying ahead of market trends was part of my everyday toolkit, allowing me to keep our strategies fresh and effective.. Analyzing performance data to refine our marketing tactics was a crucial aspect of my job, aiming for optimal ROI. I also managed keyword research and ad copy creation, contributing significantly to the campaigns' effectiveness. Additionally, I led weekly client-facing meetings, maintaining strong communication channels and fostering client relationships. -
Digital Marketing ManagerSun City Garage Doors Apr 2019 - Nov 2020Las Vegas, Nevada, United StatesIn my tenure at Sun City Garage Doors, I was the driving force behind the management of a hefty $1 million marketing budget, juggling over 20 ad accounts and managing all facets of our marketing efforts. My duties included strategizing rebranding initiatives and keeping our digital presence polished during an ambitious nationwide expansion. I was at the forefront of implementing new lead-capturing efforts, such as call-tracking SMS capture to not only better monitor our ROI, but enhance our conversion rates, all while keeping costs efficiently under wraps. Beyond numbers, I played a pivotal role in creative strategy, from designing engaging landing pages to orchestrating comprehensive web builds and content plans. -
Marketing And Operations ManagerHalloween Town Pumpkin Patch / Rudolph'S Christmas Trees Sep 2015 - Dec 2019Las Vegas, Nevada AreaAs a Digital Marketing Manager for Halloween Town Pumpkin Patch and Rudolph’s Christmas Trees, I crafted and managed content across various social media platforms, enhancing our local business listings like Google My Business. I designed and oversaw PPC campaigns on Facebook, Instagram, Google, and Yelp. My role also involved developing successful giveaways, managing review campaigns, handling all aspects of social media customer care, and overseeing our online reputation. Additionally, I coordinated web builds, SEO efforts, and WiFi advertising, and developed an E-Commerce Strategy for Same Day Tree Delivery. In addition to all of this, I handled operations, employee management, various logistics, and more.
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Digital Marketing StrategistSelf Employed May 2015 - Jan 2018Amore Taste of Chicago - Flora Couture - Springfest - The Mixx Grill and LoungeThroughout my freelance career, I embraced the challenge of adapting to various industries, ranging from gourmet restaurants to annual festivals and luxury floral design. Each client, from The Mixx Grill and Lounge to SpringFest, brought a unique set of requirements and opportunities. This experience sharpened my ability to quickly adapt and apply innovative marketing strategies, proving that versatility is one of my strongest assets in the digital marketing realm. -
Marketing And Event CoordinatorSan Gennaro Feast May 2012 - Sep 2017Las Vegas, Nevada AreaAt San Gennaro Feast, I managed social media content and digital advertising, breathing life into our online presence. Beyond the screen, I was deeply involved in the orchestration of event logistics, from vendor coordination to fostering robust sales and relationships. My role was a blend of strategy and execution, managing day-to-day operations and customer interactions with a keen focus on operational excellence.
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Event Technology SpecialistGocashless Corp. May 2015 - May 2017Napa Valley, CaliforniaPOS & Mobile internet deployment, networking, and on-site customer support. Ensured millions of dollars of processing. Primarily geared toward events industry all over the Southwest (OC Fair, LA County Fair, Coachella, to name a few).
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Advertising & Marketing StrategistConstruction Consultants & Designers, Inc. Aug 2013 - Mar 2015In my role at Construction Consultants & Designers, Inc., I was the driving force behind innovative marketing strategies that increased client acquisition and nurtured customer relationships. I was at the helm of our social media presence and local business profiles, crafting a digital footprint that resonated with our audience. My contributions spanned from coordinating web builds to optimizing our localized SEO, all while managing the administrative gears that kept our marketing machine running smoothly.
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Advertising/Pr/MarketingHoot/Wisdom Recordings L.L.C. Sep 2010 - May 2013Boca Raton, FlDeveloped and executed social media marketing strategies to promote events and drive sales.PR work--developed press releases, brought in local news station to promote album and school.Managed, produced, composed, engineered, performed song featured on highly successful compilation album; developed unique marketing strategies for and managed top-selling team. -
Sales And MarketingHallye Development 2011 - Feb 2012Boca Raton, FlMarketing strategist for various strip centers in southeast US Mild SEO work within commercial real estate networksGoogle analysis, tenant acquisition, contract negotiation, lead development.
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Sales/ProductionDenson Media Group Feb 2008 - Sep 2010Palm Beach Gardens, FlTelevision advertising sales; B2B phone sales. Secured/negotiated contracts with a wide range of companies, including Mitsubishi and John Deere. Produced/wrote scripts for segments that aired on Discovery Channel and some affiliates. Personally brought in hundreds of thousands of dollars in revenue. Left for school.
Ricky Wilson Skills
Ricky Wilson Education Details
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Commercial Music
Frequently Asked Questions about Ricky Wilson
What is Ricky Wilson's role at the current company?
Ricky Wilson's current role is Digital Marketing Leader & Innovator | Specializing in Paid Search Strategies.
What schools did Ricky Wilson attend?
Ricky Wilson attended Florida Atlantic University.
What are some of Ricky Wilson's interests?
Ricky Wilson has interest in Time Travel, Bear Fighting, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Science And Technology, Juggling, Human Rights, Arts And Culture.
What skills is Ricky Wilson known for?
Ricky Wilson has skills like Microsoft Office, Types 95 Wpm, Keen Sense Of Marketability, Online Advertising, Interactive Advertising, Marketing Strategy, Social Media Strategist, Time Travel, Highly Personable, Strategic Public Relations Planning, Competitive Analysis, Ad Tracking.
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Ricky Wilson
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