Strategic Business & Marketing Leadership for Government, Enterprise & Industry Cloud Services (Private, Public & Hybrid) and Networked Data Center Services business.Responsible for Strategy, Investment, Business & Operations Planning, Market Share,Revenues, Costs, ROI for the Data Center & Cloud Services business. (IaaS, PaaS, SaaS, XaaS)Strategic leadership and responsibility for Cloud Services Stack build up & Roadmap, Services Catalogue Creation, Customer Experience & Service Levels, Product Management & Marketing, GTM and Marketing Communication (PR, Digital, Traditional) ,Commercial Pricing and Product Launches.

World wide lead for Microsoft Commercial Cloud services launch, Global Product Marketing and Management, GTM business models, Pilot Programs roll out and Management.

Responsible for Worldwide Windows Commercial Marketing Business Segment, Partner Group. inclusive of Partner Strategy, Programs, Readiness, Programs,Marketing.Product group Branding, Windows 7,Windows 8, Marketing campaigns, WW field engagement and execution leadership.Business prioritization, investment and resource planning , targeted audience based asset and activity planning, leveraging team experience, time bound impactful execution.

Company Profile : Worldwide leader in Software and Services ($70Billion Enterprise)Designation: Business Group Lead -Windows,GulfResponsibility: Business Unit head for Windows Business in the gulf region covering Strategy , P&L, Revenue, Branding, Marketing & Sales.Business model : Vertical Product Group ASSIGNMENTS Business Leadership : Responsible for Short Term and Long term success of business group, subsidiary Revenue performance, planning, investment trade-offs, P&L.Marketing Leadership: Product group branding, marketing campaigns, end-to-end community ownershipIndustry Analysis : Comprehensive understanding of the industry with unique insights into customer demand, technological evolution, competitive landscape, partner, channel eco-systemExecution excellence : Business prioritization, capacity and resource planning , audience marketing , customer demand analysis, customer partner experience.

Company Profile : Leading Distribution firm with 25 years experience, direct presence in Gulf,KSA, Egypt, Lebanon, Turkey, representing Top IT & Telecom BrandsDesignation : Business Unit Manager- Software, Security, Storage,IP TelephonyResponsibility : Business Unit Management for Budgeting ,Human Resource, Revenue, Profitability,Marketing, Sales , Channel Management, New Vendor selection, Contracts, Roll-Out across markets in MENA branches.Business Model :Value Added Business Unit StructureReporting :Reporting to Managing DirectorManagement :Leading a team of 20 members across MENA region. Location :Dubai,U.A.E.ASSIGNMENTS Business Analysis : Market & Competitor Analysis for Networking, Telecommunication. Creating business models for industry , target audience, GTM. Customer Value, Profitability.Sales& Marketing : Responsible for Revenue growth, profitability, product mix, services mix, regional expansions , leading Sales and product management team for business success.

Designation : Regional Head- Middle East & North Africa. Responsibility : Marketing, Sales ,Telco Management, Distribution/Channel Management, Product Management, Pricing, country office expansions, P&L.Management : Leading a team of 30 members. Location : Dubai, U.A.E.ASSIGNMENTS D-Link ME Launch : Co-founded D-Link ME and set up Sales, Marketing, Distribution, Operations.Distributors/channel : Distribution, VAR channel ,Telco channel creation, structure and program management.Pricing & Benefits : For Distributors ,Resellers ,SI’s, VAR’S /ISP/Telco in MENA region.P&L Budgeting : Budgeting & Performance Analysis, Team, Resources, Cost management. Marketing : Brand building –Events ,Advertising, P.R, Digital Marketing.

Company Profile : World's leader in Interconnection devices & Systems (US$ 5.7B) Presence in 50 countries round the globe with 44 manufacturing locations.Designation : Asst. Manager- Marketing & SalesResponsibility : Business Analysis, Marketing Communication , Business DevelopmentLocation : Bangalore , India.ASSIGNMENTS Business Analysis : Market & Competitor Analysis for Networking, Telecommunication. Creating business models for industry , target audience, GTM. Customer Value, Profitability.Marcom : Image Building, Developed various models for Brand & Corporate Brand Building. Direct Marketing Strategy Planning in association with M/s. MAA Bozell. U.S.A. Public Relations Strategy plans in association with M/s. Shandwick U.K.System Study : ISO 9001Implementation of process flow, identification, creating of policies, Procedures MRP 11 Class A-Process Planning , ERP Functional consultancy for implementation

Responsble for Business Development, Trade Agency Business from International subsidiaries, Export Business in European and Asian region, Sales for North & Eastern Indian region, Market research, Project Management, ISO9001 Internal team.ASSIGNMENTSNew Projects : Project Planning & Execution, Product Development, CostingMarket Research : Four projects undertaken across India for collaboration in Manufacturing & MarketingIndia sales : Corporate sales, Distribution sales in Telecom ,Computer, Automotive markets.International Business : Managing Key accounts like Alcatel ,Fujitsu , Ericsson, Siemens ,DELL, ITI, DOT Exports : Managing key customers - 3COM,NEC,Philips Italtel , Mulitech ,Sagem , Nortel,Sony