Wim De Schutter Email & Phone Number

Leuven, Flanders, Be

Belgium

Discover us at 👉 www.puredeluxe.coPureDeluxe: Life is too short not to enjoy it every day! Our slogan captures our mission: our media company inspires people that are looking for 'the next level'​. We cover premium & luxury experiences in the area of Gastronomy, Travel, Hotels, Leisure, Fashion, (Interior/Exterior) Design, Architecture, Real Estate, Jewelry and many more...At PureDeluxe we breathe, live and love premium. We have a large expertise in premium brand building both in national and international environments. We are true believers of ‘storytelling‘ and ‘premium crafted work‘ with respect for the heritage/history of the brand. Let us co-create breathtaking content about your Premium & Luxury Brands, Products, Stories, Events, Launches and many more...

Leuven, Flemish Region, Belgium

Together with a collective of likeminded companies (Le Loft Epicurien, Puredeluxe, Webhero, JayJays and Hashting) we developed a platform that promotes the Belgian makers and their quality products. We have 3 roles: 1/ Communication about our members2/ we help them to activate their brands and products both on & offline and 3/ we stimulate our network whilst connecting them to each other

Leuven, Flemish Region, Belgium

Discover us at 👉 www.purefluence.agencyWe understand that every brand has its own unique story to tell. That’s why we specialize in developing lifestyle content that helps our clients stand out in their industry, whether it’s hospitality, interior design, real estate, food & drinks, fashion or beyond.Our team of experienced creative writers, content creators and marketing strategists work with our clients to identify the voice of their brand and develop content that resonates with their target audience. From brand stories and social media content to press relations and influencer marketing, we offer a full range of services tailored to our clients’ specific needs.At PureFluence, we believe good content is at the core of any successful brand. Let us help you tell your story and take your brand to the next level.Get in touch: Wim.Deschutter@purefluence.agency

Leuven

At USP Consulting we generally simplify business needs by asking just 1 question: what is your USP or Unique Selling Point? What differentiates your business from competition? Why should consumers/shoppers believe you and buy you? Although simple, nailing down the USP is essential to construct a strong and consistent business/marketing plan. We advise businesses small to big with decent strategy, marketing/business planning and executions in a variety of disciplines (marcom, pr & stakeholder management, content productions, brand activations) backed up with +15y of experience in blue chip companies and by a powerful network. USP Consulting: Consilio Manuque!

Gent Area, Belgium

Teaching & inspiring new MBA students in marketing on Branding, Positioning and marketing management in general.

Brussels Area, Belgium

As a consultant I advise the Interprofessional council for the Bordeaux wines for the Belgian territory. Responsible for marketing/business planning and activations, reporting on macro trends, Pr & Comm, Stakeholder management, (gastronomic) partnerships, collaboration with the agencies and coördination of the wine coaches of the Bordeaux Wine School .

London, Greater London, Verenigd Koninkrijk

With this lectures, Wim De Schutter, former marketing director of Nespresso and Red Bull and current owner of the luxury marketing agency Le Loft Epicurien, explains the insights of the luxury business both from an economical and consumer insights angle. At the end of the course students understand: why is it interesting to be in the luxury business, why consumers prefer your brand over another and how you can build a successful business based on a well thought positioning and content strategy. He enriches his course with live examples of the biggest but also smaller brands across the globe operating in premium and luxury and testimonials of his experiences in some of the largest companies in the world.

Hasselt

As an independent advisor to the board of RECOR, I help the management of RECOR with the strategic and marketing decision making to fuel the growth of the group and its brands. RECOR is a Belgian rooted company specialised in furniture with amongst brands like RECOR Home, the premium brand for seating, furniture and interior design.

Belgium

Responsible for the marketing and communication department Red Bull Belux: 10 FTE and end responsible for a 100 FTE Sales support and brand activation team of Red Bull Team Captains, Red Bull Wings and Red Bull Student Brand Ambassadors.Responsibilities: P&L management, Brand management of the Red Bull brand, Brand communications of owned Red Bull media channels (Red Bull TV, Magazine, Website), media en PR relations, own and sponsored events and field brand activation and sales support for the Red Bull Brand.

Brussels Area, Belgium

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in 64 countries and has more than 12,000 employees. In 2015, it operated a global retail network of over 450 exclusive boutiques.As Marketing director responsible for the P&L of the Nespresso brand on the Belux, productmanagement and launches, brand communications, customer relationships (CRM department), brand equity, press and media relations, media planning and management. Marketing responsability for both B2C as well as B2B (Horeca, Office and Soho). Coaching and steering the Belux Nespresso marketing staff.Member of the benelux managementboard.

Brussels

BASE is the biggest mobile brand of BASE Company. BASE is the third mobile operator in the market and occupies a challenger position. BASE Company is part of KPN amongst KPN NL, nummer 1 telco-player in the NetherlandsResponsible for the marketing department of BASE Marketing Consumer Division both Marcom department and product management department. Driving the P&L of the BASE brand accounting for 450 mio euro turnover.responsible for all customer/consumer touchpoints communications: Advertising, BASE presence in the own+non-captive Channels (BASE shops, Allo Telecom, dealers), BASE online presence (own website + social media presence), Apps, Customer relationship communications, Sponsored Events (football, cycling,...), field marketing,...Media negotiations and contracting. Coaching of the marketing staff; 15 reports incl 3 direct reports as Marketing Managers

responsible for the business development/marketing of Nutella brand and Pralines portfolio for the benelux.Turnover: 150 mio eurosadditionally responsible for Media Ferrero benelux: yearly contract negos with the TV Channels, media-analyse and media follow-up. Hiring and coaching peoplereporting to:- general manager benelux- european marketing director - european media directormember of the managementboard of Ferrero benelux

Responsible for the marketing/business development of Nutella/Tic Tac for both Belgium, The Netherlands and LuxemburgFull responsibility of the P&L's.Turnover responsibility: 115 Mio EuroHiring and coaching people: 2 senior bm's/2 junior bm's and 1 traineeAdditionally responsible media buying/yearly contract negotiations TV channels

Responsable for the brands Grany/Petit Beukelaer/Traditional brands (Boudoir, Maidera, Bastogne)Turnover of +16mio euro1 direct report as a jbmExperience in international and cross department leadership/project mgm

Responsible for the brands Cha-Cha/DinosaurusTurnover >8MIO euroDefining strategy and development of a new brand-launch into a new segmentExperience in cross BU-projects/international projects1 fulltime trainee reporting to me

Responsable for projects in the matrix 'new/existing markets-new/existing products'

- development of national promotional plan on core beer brand portfolio (Jupiler, Stella-Artois, Leffe, Belle-Vue and Hoegaarden) for national retail account- development of tailored activities for national clients - Category management - Regional promotional planning- Nielsen/Gfk analysis on brand performances

Advanced Sales And Marketing Management, Sales / Verkoop / Sales En Marketing, Elected As Most Valuable Student Of Our Program By Fellow Students

- elected as most valuable student by fellow student of this executive leadership program Internal executive management program / Business.

Danone Marketing University - Master, Marketing

Honours, Mba In Marketingmanagement

- Graduated with honors - cum laude - Vlerick Business School is Equis accredited/ Financial Times ranked 1st benelux Business School/.

Great Honours, Master In Communication Sciences

- graduated with great honors / magna cum laude - Thesis: The marketing/communication strategies of the Coca-Cola Company + case study.

Bachelor, Political & Social Sciences - Major Communication Sciences

Honours, Latin-Modern Languages, Distinction