William Mcbride

William Mcbride Email and Phone Number

Founder | Product Lead | Ex-Microsoft | Data-driven Design | User Growth/Retention | Custom Integrations | Cross Discipline Management | Strategic Road mapping @ Newsy
3060 Peachtree Rd NW, Atlanta,GA 30305,United States
William Mcbride's Location
United States, United States
About William Mcbride

• Developed custom API solutions to solve complex, lingering problems now used by >50% of org. Scalable design principles resulted broader API adoption which is now responsible for 1.5M+ monthly interactions• Took data driven approach to rework new user onboarding resulting in 5x positive engagements conversion rate on pages with >400M visitors• Designed and created new user flow for Download and Share actions based on product data and interaction patterns. Educated users on new flow, helping to create new user habits and reducing negative feedback in download and share scenarios by 8%• Took Internal Investment tool through a 0 to 1 scenario reducing man hours for budget tracking by 20% for financial teams• Presenting product solutions and updates across all levels and disciplines of multi-tiered organizations both through regular Senior Leadership updates as well as public presentations at events• Identifying and prioritizing investment opportunities through user feedback and product data• Managing cross-discipline teams through strong interpersonal and leadership skills tasked with repairing and maintaining strained relationships to ensure buy-in and progress from all key stakeholders• Experience using project management tools and standard software engineering methodologies• Managed $115M P&L including $20M budget while driving consistent growth• Passionate about continuously improving product development processes and team culture

William Mcbride's Current Company Details
Newsy

Newsy

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Founder | Product Lead | Ex-Microsoft | Data-driven Design | User Growth/Retention | Custom Integrations | Cross Discipline Management | Strategic Road mapping
3060 Peachtree Rd NW, Atlanta,GA 30305,United States
Website:
newsy.com
Employees:
42
William Mcbride Work Experience Details
  • Newsy
    Founder
    Newsy 2023 - Present
    United States
    Leveraging Gen AI to improve the way people everywhere consume news. Newsy is ultimate tool for consuming news from a wide variety of sources in an easy and convenient manner.Created and lead the full development of both web and mobile capabilities.
  • Microsoft
    Edge Browser Product
    Microsoft 2021 - 2023
    Redmond, Washington, United States
    Senior Product Manager on the Edge Consumer Core Experiences team for front end UX/UI. Product Lead for Download and Share improving KPIs by 1.8%. Implemented smart download feature increasing user efficiency. Connected with customers and provided customized enterprise download behavior. Led Share integration with Windows to ensure unified design/functionality experiences across Windows ecosystem.Lead for user growth and retention initiatives and strategic partnerships with Marketing team. Utilized experimentation to personalize product data for marketing surfaces leading to 10% increase in key org north star. Led custom API development to drive 5x CTR and increased feature usage.
  • Microsoft
    Investment Product Manager
    Microsoft 2019 - 2021
    Greater Seattle Area
    Product Manager for Investment Tool. Lead ideation, road mapping, development, UAT and production for new finance tool reducing time needed to track investment dollars by 20%Led development of Balance of Trade management tool. Worked cross-functionally to gather data and connect dispersed systems. Allowed deeper insight into data for SLT decision making.
  • Microsoft
    Senior Analyst - Azure Strategy And Planning
    Microsoft 2017 - 2019
    Greater Seattle Area
    - Cloud + AI Product Planning and Strategy- Consumer Device Sales- Experiences and Devices
  • Lineage Content
    Sales And Operations, Finance And Marketing Intern
    Lineage Content May 2015 - Aug 2016
    Greater Los Angeles Area
    Summer internship between Sophomore and Junior year turned into an on-going part-time role for this small Digital Marketing firm based in Beverly Hills. Worked part-time while attending class full-time.Key accomplishments:o Produced outbound marketing content and oversaw delivery of content with an average of 30% interaction rateo Worked directly with upper management to launch a new brand for the company helping them to realize their highest ever Quarterly and Yearly saleso Managed a lead gathering team, directing their work efficiently, creating a 2X increase in lead generation and consistently coming in under budgeto Secured four new clients for the firm including one in a new industry vertical o Created pro-forma budgets and projected incoming cash flowso Analyzed market verticals to determine market penetration and viabilityo Analyzed financials and gave reports and deliverables to the CEO directlyo Oversaw month on month growth of 20% on average during the Summer of 2016o Selected and trained new hires; ensuring they were meeting company goals and standards
  • Nordstrom
    Sales Associate
    Nordstrom Jun 2014 - Aug 2014
    o Summer and seasonal sales associate, earning highest department sales on multiple dayso Met or exceeded weekly sales targets o Dealt with customers and complaints in a variety of capacitieso Managed and set up sales floor displays
  • Ziibra, Inc.
    Marketing Intern
    Ziibra, Inc. Jun 2011 - Aug 2011
    Seattle, Wa
    o Established the marketing portion of an online music retailer for their beta phase rollout with no allotted marketing budgeto Managed Product Marketing as well as Artist Outreach and growth Worked on consumer marketing to increase customer interaction Contacted Artists in order to grow product offerings for the brando Increased online presence with blog features on four separate websites

William Mcbride Education Details

Frequently Asked Questions about William Mcbride

What company does William Mcbride work for?

William Mcbride works for Newsy

What is William Mcbride's role at the current company?

William Mcbride's current role is Founder | Product Lead | Ex-Microsoft | Data-driven Design | User Growth/Retention | Custom Integrations | Cross Discipline Management | Strategic Road mapping.

What schools did William Mcbride attend?

William Mcbride attended University Of Southern California - Marshall School Of Business.

Who are William Mcbride's colleagues?

William Mcbride's colleagues are Andrew Howard, Kelsey Moravec, Mari Zuzi, Alex Arger, Matt Picht, Del Walters, Jasmine Redus.

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