Driving & activating European partnerships with e.g. Puma, Santini & The UCI, Benfica, RSC Anderlecht, Bioracer, Isadore, Reusch, Trek, etc.

➤ Content Marketing & Localization bwin.be: Digital Sports Marketing Sportsbook, Casino and Games➤ Social Media Lead bwin Belgium, part of the Social Team Western Europe: Facebook, Twitter, Instagram➤ Sponsorship & Hospitality Manager for our partnerships at RSC Anderlecht, Basketball Club Telenet Oostende, ATP European Open Tennis 2017 etc.Part of the digital content campaigns for Euro 2012, FIFA World Cup 2014, Euro 2016, FIFA World Cup 2018 (with Maradona, Effenberg, Del Bosque and Cafú) and digital partnership activation "Welcome to the Big League" at Atletico Madrid, Borussia Dortmund, Internazionale and Valencia CF.Lead on the sports marketing campaign "If you have the balls, we have the games" for bwin Belgium.Other roles included: Migration Consultant bwin.com to bwin.be; Deputy Country Manager bwin Belgium; and general consulting on the Belgian Sports Betting landscape & digital marketing.< Freelance Consultancy Assignment > ➤ Content Marketing & Localization bwin.be: Digital Sports Marketing Sportsbook, Casino and Games ➤ Social Media Lead bwin Belgium, part of the Social Team Western Europe: Facebook, Twitter, Instagram ➤ Sponsorship & Hospitality Manager for our partnerships at RSC Anderlecht, Basketball Club Telenet Oostende, ATP European Open Tennis 2017 etc. Part of the digital content campaigns for Euro 2012, FIFA World Cup 2014, Euro 2016, FIFA World Cup 2018 (with Maradona, Effenberg, Del Bosque and Cafú) and digital partnership activation "Welcome to the Big League" at Atletico Madrid, Borussia Dortmund, Internazionale and Valencia CF. Lead on the sports marketing campaign "If you have the balls, we have the games" for bwin Belgium. Other roles included: Migration Consultant bwin.com to bwin.be; Deputy Country Manager bwin Belgium; and general consulting on the Belgian Sports Betting landscape & digital marketing.

Tasks included:➤ Providing Belgian marketing input and intelligence for European directors in Vienna & London.➤ Migration & roll-out bwin.com to bwin.be➤ VIP-hospitality (bwin Skybox), bwin ticketing and sponsorship activations at the Constant Vanden Stock Stadium of RSC Anderlecht.➤ Sponsorship communication & sports marketing activation with and for partners like RSC Anderlecht, Juventus, Olympique Marseille, Real Madrid, Bayern München, Manchester United, AC Milan, ATP European Open, MotoGP ...

Freelance Consultancy Assignment for this AI Fueled Tech Scale-Up (SaaS Platform ColdStream): Head of Marketing and Member of the Executive Committee

Driving strategic digital partnerships & innovations in the path to purchase & eCommerce/mCommerce, leading a team of digital sales & shopper marketing managers, and reporting to the Marketing & Commercial Development Director.Our daily goal is to create digitally enabled and accelerated sales & marketing for all channels: retailers, food aggregators, sports & stadiums, entertainment, gaming, e-sports, leisure, music & festivals, theme parks, cinema, travel etc.

MCMC was founded early 2011 and acquired by WAVE Agency (www.WAVE-Agency.com) mid 2019!Projects & Clients:➤ bwin Digital Entertainment: Sports Marketing, Social Media and Sponsorship Consultant (2011 - present)➤ The Football Business Academy: Guest Professor Digital Football Marketing (2019 - present)➤ Mastercard (via Big Group UK, and together with ESSMA): Global Football & Music Consultant (2018 - 2019)➤ Sniper Cycling Team (Crelan-Willems Veranda's-Charles): Social Media Management & Commercial Consulting (2016 - 2018)➤ Napoleon Games Cycling Cup: Social Media Management (2016 - 2018)➤ Pro Basketball League Belgium: Social Media Management & Commercial Consulting (2015 - 2017)➤ European Sponsorship Awards: Jury Member "Best of Europe" (2016 - 2018)➤ Belgian Sponsorship Awards: Social Media Manager (2014 - 2015)➤ Global Voted Product of the Year: Social Media Management (2018 - present)➤ Brussels Airport: Social Media Management & Digital Customer Care (2017 - present)➤ OHL Football Club: Project Management (2012 - 2014)➤ UCLL: Sports Marketing & Communication Lecturer (2016 - present)➤ Ladbrokes: Social Media & Sponsorship Consultancy (2015 - 2016)Other clients include: SportsCom, Record Bank Fan of the Year, SBS, Digital Sports Day, Sport Business Chain, deMensen, Belgian Golfers, Maserati Racing, RetailDetail, KULeuven, VIVES, Thomas More, Odisee, VUBrussel, Watertower TV Productions, Alcon, VAAV Communication, UGent, Belgatech, Artevelde, HUBrussel, Ponsaerts, BC Tienen, Honda 24MX Racing, EHSAL, KHLim, AP Hogeschool, Twice, Sporthouse Group, Kluwer, CD&V, Côte de Danube, Chateau Burgozone, Kinepolis …Services: sponsorship & marketing/communication consulting; creative copywriting; translations; social media & community management; content management; website & webshop design; PR; graphic design; (digital) marketing, video content production...

Regional Director Marketing & Communications for Southern Europe, heading up a dedicated team in France, Italy, Spain, Greece and Portugal. Drive, lead and activate marketing, sales and communications across Southern Europe to enable GfK business growth (as a temporary assignment in Paris).Member of the Regional Leadership Team for Southern Europe, responsible for all BTL & ATL marketing strategy, planning and overseeing execution of activities which include B2B sales activation campaigns and multi-channel execution including email marketing, online marketing, social media, webinars, conferences/events, trade shows, partnerships & sponsorships (incl. Real Madrid, Benfica, etc.).

Business Lead & Consultant, bringing industry expertise to our clients and responsible for go-to-market marketing & sales of these business units - Tackling marketing, media, innovation, strategy and sponsorship challenges for all clients in Media, Entertainment (Movie/Cinema, Betting/Casino, Music, Literature etc.), Sports, Digital and Advertising/Media/Creative Agencies.Some key accounts: RSC Anderlecht; Telenet; Proximus; Ancienne Belgique (AB); Ladbrokes; Napoleon Games Cycling Cup; Pinnacle Sports Betting; Endemol Sports; Brightfish; Kinepolis; Mediahuis; Persgroep; VRT; Google; Facebook etc.Furthermore, also responsible for the Travel & Logistics Industry at GfK Belgium from Q4 2016 on.Some key accounts: ABTO; TUI; Thomas Cook; Vacansoleil; Wolters Kluwer Transport Services; De Lijn; NMBS etc.http://blog.gfk.com | #GrowthfromKnowledgewww.gfk.com

Sponsorship Research Consultant & Business Developer for clients like the Royal Belgian Football Association (KBVB/URBSFA), Tour de France, BNP Paribas Fortis, Belfius, EY, Hansgrohe Superprestige, Club Brugge, Standard de Liège, KRC Genk, KAA Gent, MotoGP etc.