Wim Mathues Email & Phone Number
@gfk.com
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Who is Wim Mathues? Overview
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Wim Mathues is listed as Senior Vice President - Brands and Properties at Wasserman, a with 3563 employees, based in Tienen, Flemish Region, Belgium. AeroLeads shows a work email signal at gfk.com and a matched LinkedIn profile for Wim Mathues.
Wim Mathues previously worked as SVP | Country Director Benelux at Wasserman Benelux and Jury Member - European Sponsorship Awards 2025 at European Sponsorship Association (Esa). Wim Mathues holds Digital Transformation Leadership from Vlerick Business School.
Email format at Wasserman
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About Wim Mathues
Seasoned marketing & sales leader, with an entrepreneurial business drive and specific experience in the sports & entertainment marketing, consumer goods (FMCG/CPG), digital commerce, and tech landscape! SVP Brands & Properties, and CEO Benelux at Sports & Entertainment Marketing Agency "Wasserman" since 2023!Always combined a fulltime position in business development & marketing (Repucom/Nielsen Sports, GfK, Coca-Cola, Decathlon), with own boutique digital sports & entertainment marketing agency MCMC, that was acquired mid 2019.Jury Member of the European Sponsorship Awards and former Chairman of the BABM E-Commerce Steerco. Furthermore, Sports Marketing lecturer at The Football Business Academy in Genève (and several universities in Belgium). Advisory Board Member at Cycling Tech scale-up Classified Cycling, premium event agency John&Jane, marketplace agency Merkado, Pro Cycling Team Qhubeka, etc.Areas of Expertise/Experience: ✓ Business Partnerships & Sponsorships✓ Sports Marketing & Experiential Marketing✓ (Online) Entertainment & Gaming Business✓ FMCG, Retail, Ecommerce, Marketplaces, Omnichannel and Digital Shopper Marketing✓ Digital / Social Media✓ Content Marketing & Creative Copywriting✓ Business Development, Account Management & Active Sales Hunting✓ Strategy & Insights✓ Team Leadership✓ Entrepreneurship
Listed skills include Social Media Marketing, Online Advertising, Social Media, Social Networking, and 46 others.
Wim Mathues's current company
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Wim Mathues work experience
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Svp | Country Director Benelux
Jury Member - European Sponsorship Awards 2025
Current
Svp | Country Director Benelux
Current
Senior Vice President - Brands & Properties
Current
Partnership Consultant
Current
Cycling & Team Sports Lead Europe - Marketplace
Driving & activating European partnerships with e.g. Puma, Santini & The UCI, Benfica, RSC Anderlecht, Bioracer, Isadore, Reusch, Trek, etc.
Partnership Director & Co-Team Lead Europe - Sports Marketplace
Digital & Sports Marketing Consultant Bwin - Western Europe
Current➤ Content Marketing & Localization bwin.be: Digital Sports Marketing Sportsbook, Casino and Games➤ Social Media Lead bwin Belgium, part of the Social Team Western Europe: Facebook, Twitter, Instagram➤ Sponsorship & Hospitality Manager for our partnerships at RSC Anderlecht, Basketball Club Telenet Oostende, ATP European Open Tennis 2017 etc.Part of the digital content campaigns for Euro 2012, FIFA World Cup 2014, Euro 2016, FIFA World Cup 2018 (with Maradona, Effenberg, Del Bosque and Cafú) and digital partnership activation "Welcome to the Big League" at Atletico Madrid, Borussia Dortmund, Internazionale and Valencia CF.Lead on the sports marketing campaign "If you have the balls, we have the games" for bwin Belgium.Other roles included: Migration Consultant bwin.com to bwin.be; Deputy Country Manager bwin Belgium; and general consulting on the Belgian Sports Betting landscape & digital marketing.< Freelance Consultancy Assignment > ➤ Content Marketing & Localization bwin.be: Digital Sports Marketing Sportsbook, Casino and Games ➤ Social Media Lead bwin Belgium, part of the Social Team Western Europe: Facebook, Twitter, Instagram ➤ Sponsorship & Hospitality Manager for our partnerships at RSC Anderlecht, Basketball Club Telenet Oostende, ATP European Open Tennis 2017 etc. Part of the digital content campaigns for Euro 2012, FIFA World Cup 2014, Euro 2016, FIFA World Cup 2018 (with Maradona, Effenberg, Del Bosque and Cafú) and digital partnership activation "Welcome to the Big League" at Atletico Madrid, Borussia Dortmund, Internazionale and Valencia CF. Lead on the sports marketing campaign "If you have the balls, we have the games" for bwin Belgium. Other roles included: Migration Consultant bwin.com to bwin.be; Deputy Country Manager bwin Belgium; and general consulting on the Belgian Sports Betting landscape & digital marketing.
Sponsorship Manager Bwin - Rsc Anderlecht
Tasks included:➤ Providing Belgian marketing input and intelligence for European directors in Vienna & London.➤ Migration & roll-out bwin.com to bwin.be➤ VIP-hospitality (bwin Skybox), bwin ticketing and sponsorship activations at the Constant Vanden Stock Stadium of RSC Anderlecht.➤ Sponsorship communication & sports marketing activation with and for partners like RSC Anderlecht, Juventus, Olympique Marseille, Real Madrid, Bayern München, Manchester United, AC Milan, ATP European Open, MotoGP ...
Advisory Board Member
Current
Guest Lecturer E-Commerce & Digital Platforms
Current
Lecturer Sports Marketing & Communication
Advisory Board Member
Digital Sales & Marketing Advisor
Guest Professor Digital Football Marketing
Partner - Sports Marketing Consultant
Head Of Marketing & Communication (A.I.)
Freelance Consultancy Assignment for this AI Fueled Tech Scale-Up (SaaS Platform ColdStream): Head of Marketing and Member of the Executive Committee
Advisory Board Member
Digital Commerce Consultant
Head Of Digital | Senior Manager - Digital Partnerships, Innovation And Ecommerce
Driving strategic digital partnerships & innovations in the path to purchase & eCommerce/mCommerce, leading a team of digital sales & shopper marketing managers, and reporting to the Marketing & Commercial Development Director.Our daily goal is to create digitally enabled and accelerated sales & marketing for all channels: retailers, food aggregators, sports & stadiums, entertainment, gaming, e-sports, leisure, music & festivals, theme parks, cinema, travel etc.
E-Commerce Advisor To The Ceo & Benelux Leadership
Owner/Founder, Managing Director & Marketing Consultant
MCMC was founded early 2011 and acquired by WAVE Agency (www.WAVE-Agency.com) mid 2019!Projects & Clients:➤ bwin Digital Entertainment: Sports Marketing, Social Media and Sponsorship Consultant (2011 - present)➤ The Football Business Academy: Guest Professor Digital Football Marketing (2019 - present)➤ Mastercard (via Big Group UK, and together with ESSMA): Global Football & Music Consultant (2018 - 2019)➤ Sniper Cycling Team (Crelan-Willems Veranda's-Charles): Social Media Management & Commercial Consulting (2016 - 2018)➤ Napoleon Games Cycling Cup: Social Media Management (2016 - 2018)➤ Pro Basketball League Belgium: Social Media Management & Commercial Consulting (2015 - 2017)➤ European Sponsorship Awards: Jury Member "Best of Europe" (2016 - 2018)➤ Belgian Sponsorship Awards: Social Media Manager (2014 - 2015)➤ Global Voted Product of the Year: Social Media Management (2018 - present)➤ Brussels Airport: Social Media Management & Digital Customer Care (2017 - present)➤ OHL Football Club: Project Management (2012 - 2014)➤ UCLL: Sports Marketing & Communication Lecturer (2016 - present)➤ Ladbrokes: Social Media & Sponsorship Consultancy (2015 - 2016)Other clients include: SportsCom, Record Bank Fan of the Year, SBS, Digital Sports Day, Sport Business Chain, deMensen, Belgian Golfers, Maserati Racing, RetailDetail, KULeuven, VIVES, Thomas More, Odisee, VUBrussel, Watertower TV Productions, Alcon, VAAV Communication, UGent, Belgatech, Artevelde, HUBrussel, Ponsaerts, BC Tienen, Honda 24MX Racing, EHSAL, KHLim, AP Hogeschool, Twice, Sporthouse Group, Kluwer, CD&V, Côte de Danube, Chateau Burgozone, Kinepolis …Services: sponsorship & marketing/communication consulting; creative copywriting; translations; social media & community management; content management; website & webshop design; PR; graphic design; (digital) marketing, video content production...
Marketing & Communications Director - Southern Europe
Regional Director Marketing & Communications for Southern Europe, heading up a dedicated team in France, Italy, Spain, Greece and Portugal. Drive, lead and activate marketing, sales and communications across Southern Europe to enable GfK business growth (as a temporary assignment in Paris).Member of the Regional Leadership Team for Southern Europe, responsible for all BTL & ATL marketing strategy, planning and overseeing execution of activities which include B2B sales activation campaigns and multi-channel execution including email marketing, online marketing, social media, webinars, conferences/events, trade shows, partnerships & sponsorships (incl. Real Madrid, Benfica, etc.).
Industry Lead - Sports / Media / Entertainment / Travel
Business Lead & Consultant, bringing industry expertise to our clients and responsible for go-to-market marketing & sales of these business units - Tackling marketing, media, innovation, strategy and sponsorship challenges for all clients in Media, Entertainment (Movie/Cinema, Betting/Casino, Music, Literature etc.), Sports, Digital and Advertising/Media/Creative Agencies.Some key accounts: RSC Anderlecht; Telenet; Proximus; Ancienne Belgique (AB); Ladbrokes; Napoleon Games Cycling Cup; Pinnacle Sports Betting; Endemol Sports; Brightfish; Kinepolis; Mediahuis; Persgroep; VRT; Google; Facebook etc.Furthermore, also responsible for the Travel & Logistics Industry at GfK Belgium from Q4 2016 on.Some key accounts: ABTO; TUI; Thomas Cook; Vacansoleil; Wolters Kluwer Transport Services; De Lijn; NMBS etc.http://blog.gfk.com | #GrowthfromKnowledgewww.gfk.com
Sponsorship Account Manager Belgium/France
Sponsorship Research Consultant & Business Developer for clients like the Royal Belgian Football Association (KBVB/URBSFA), Tour de France, BNP Paribas Fortis, Belfius, EY, Hansgrohe Superprestige, Club Brugge, Standard de Liège, KRC Genk, KAA Gent, MotoGP etc.
Consultant
Colleagues at Wasserman
Other employees you can reach at teamwass.com. View company contacts for 3563 employees →
Tom Soden
Colleague at WassermanCity Of Westminster, England, United Kingdom
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Sarah Henderson
Colleague at WassermanCanada
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PM
Paige Maloney
Colleague at WassermanNashville, Tennessee, United States
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KR
Kenny Rubin
Colleague at WassermanNew York, United States
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AM
Alex Miller
Colleague at WassermanNew York, United States
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RW
Reanne Wilson
Colleague at WassermanLondon Area, United Kingdom
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VC
Virginia Caudill
Colleague at WassermanRaleigh, North Carolina, United States
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FD
Frederic Dobraje
Colleague at WassermanGreater Lille Metropolitan Area, France
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Samuel Tas
Colleague at WassermanNetherlands
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JM
Joojo Mills
Colleague at WassermanLondon, England, United Kingdom
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Wim Mathues education
Digital Transformation Leadership
Master, Business / Corporate Communication
Academic Bachelor, Linguistics & Literature: English - Dutch
Professional Bachelor, Economics - English - Dutch
Frequently asked questions about Wim Mathues
Quick answers generated from the profile data available on this page.
What company does Wim Mathues work for?
Wim Mathues works for Wasserman.
What is Wim Mathues's role at Wasserman?
Wim Mathues is listed as Senior Vice President - Brands and Properties at Wasserman.
What is Wim Mathues's email address?
AeroLeads has found 1 work email signal at @gfk.com for Wim Mathues at Wasserman.
Where is Wim Mathues based?
Wim Mathues is based in Tienen, Flemish Region, Belgium while working with Wasserman.
What companies has Wim Mathues worked for?
Wim Mathues has worked for Wasserman, Wasserman Benelux, European Sponsorship Association (Esa), Decathlon, and Entain.
Who are Wim Mathues's colleagues at Wasserman?
Wim Mathues's colleagues at Wasserman include Tom Soden, Sarah Henderson, Paige Maloney, Kenny Rubin, and Alex Miller.
How can I contact Wim Mathues?
You can use AeroLeads to view verified contact signals for Wim Mathues at Wasserman, including work email, phone, and LinkedIn data when available.
What schools did Wim Mathues attend?
Wim Mathues holds Digital Transformation Leadership from Vlerick Business School.
What skills is Wim Mathues known for?
Wim Mathues is listed with skills including Social Media Marketing, Online Advertising, Social Media, Social Networking, Sports Marketing, Copywriting, Strategic Communications, and Internal Communications.
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