Franco-Polish, collector, passionate about contemporary art and culture, Krystyna Winckler lives between Paris and Hong Kong where she co-founded AARRTT.HK, an art recommendation and consultancy platform with her Hong Kong partner Christine Chan Chiu. AARRT's main activity is to create links and help European art players to establish themselves in Asia and to bring the Asian art world to Europe: museums, galleries, artists, and fully established exhibitions... In addition to creating unique bridges between the two continents, Krystyna advises institutions, companies, and individuals on their strategic development in the art world. From the concept and choice of the best vehicle for carrying out artistic initiatives (foundations, prizes, acquisition of works of art, etc.) to setting up VIP art clubs. In fact, for almost 10 years, Krystyna founded and managed the CultureSecrets agency, and created many cultural VIP clubs for corporate clients such as BNP Privé, Air France Ultime, Société Générale, Taittinger and Chanel. Over the years, she has also marketed a cultural pass for the public, giving her an unrivalled network of partners in Paris, including cultural institutions, galleries, the media and corpoate, which she now uses to create new concepts or projects for a wide range of clients. Therefore, Krystyna has a rich background in both public institutions and entrepreneurship: from the charge of the promotion of financial programs at the European Commission, to the head of communications for Dyson and then to the Conference of University Presidents, where she was Chief of Staff to the President, Krystyna finally joined the Caisse des Dépôts, where she worked for 8 years in the investment department on universities and innovation issues, in foundations and public incubators. Beside its strong professional background, Krystyna graduated from prestigious schools, such as the Collège d’Europe and HEC. She was also an auditor of the IHEST, followed the Founder Institute and is certified administrator. Today, she sits on the board of the Alliance française in Hong Kong and set up the creative industries committee of the French Chamber of commerce in Hong Kong.