I am Windi, a design consultant and founder of Onigiri Design Studio, a company that creates grit-driven design solutions for various industries. I have over 10 years of experience in designing products and managing teams, with a focus on fintech and e-commerce. I am also a Harvard Business School Online alumna, specializing in sustainable business strategy.My goal is to increase customer satisfaction and usability through design. I believe that design can have a direct impact on tangible business results, such as revenue, valuation, and time to market. I have successfully increased conversion rates, user retention, and transaction success for several clients and projects, using design sprints, design systems, user personas, and UX research. I am passionate about experimenting, analyzing, testing, and measuring design outcomes, and sharing my insights and learnings on Medium. Let's collaborate and improve your revenue together through design.
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Founder And CeoOnigiri StudioJakarta, Id -
Design LecturerPoliteknik Negeri Jakarta Sep 2024 - PresentIndonesiaProject Based Learning -
FounderOnigiri Design Studio Jul 2023 - PresentMelbourne, Los Angeles, JakartaAt Onigiri Design Studio we believe many businesses go through their strategy without a long-term design plan. Not including design in business strategy will make you regret it halfway through, it will be inefficient, and you may have to go back to the drawing board again.When design takes center stage, it can have a direct impact on tangible business results, like revenue, valuation, and time to market. The design will also affect how well your organization runs because it helps establish a strong connection with your target market, employees, and other key stakeholders.We provide a research-driven & and best practices approach towards designing your company identity, trendsetting, and foresight in your media promotion. Developing digital applications with product market fit tests and cross-platform strategy. Design as a business strategy will give you clarity and direction to achieve an end goal.
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Vp Of Product DesignNobi Jan 2022 - Jul 2023Jakarta, Indonesia•Developed a design sprint that boosted app conversion rates for crypto purchases from 28% to 40% within six months and managed a complete app redesign in 2022•Managed and prioritized design projects with clear metrics, coaching design managers and senior designers personally.•Bridged customer experience with business goals by speaking the language of business.•Communicated effectively with engineers during grooming sessions and other stakeholders about design implementation details in internal dashboards and user apps. -
Ux Lead & Product ManagerCashbac Feb 2019 - Jan 2022Greater Jakarta Area, Indonesia•Developed and led design sprints, increasing monthly active users by 56.19%. Led whole app redesign base on user research insights with design system & business metrics.•Set the strategic direction for product design in internal dashboard, merchant dashboard, user app & merchant app.•Continually works to expand and refine UX - research expertise through on-the job learning & building team.•Managed the Cashbac white-label product. -
Lead Of Ui/UxDigiasia Bios Mar 2018 - Feb 2019Greater Jakarta Area, Indonesia• Promoted user-centered business decisions by advocating for UI/UX best practices and lead UI/UX Team for Kaspro, Kreditpro dan Paypro. • Utilized human-centered design techniques including personas, user flows, wireframes, and interactive prototypes. -
Ui/Ux Design ManagerElevenia Oct 2015 - Mar 2018Lippo Kuningan•Led UI/UX design for mobile and desktop platforms, enhancing aesthetics and usability.•Managed design projects of varying sizes with minimal oversight, collaborate closely with PMs & Engineers.•Built the seller office app and other projects from scratch. -
Freelance DesignerLeverate Media Asia Pte. Ltd. Aug 2015 - Nov 2015Singapore• Designed mobile app banners, newsletters, and Facebook ads.• Developed visual materials for online channels. -
Part-Time Graphic & Web DesignerThe Loyalbox May 2015 - Jul 2015Greater Jakarta Area, Indonesia• Created brand identity, landing pages, promotional media, and web designs.
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Graphic DesignerQraved Aug 2014 - Jul 2015Greater Jakarta Area, Indonesia• Designed social media banners and other visual assets.• Collaborated with product managers to prototype new user experiences.
Windi Romania Education Details
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Sustainable Business Strategy
Frequently Asked Questions about Windi Romania
What company does Windi Romania work for?
Windi Romania works for Onigiri Studio
What is Windi Romania's role at the current company?
Windi Romania's current role is Founder and CEO.
What schools did Windi Romania attend?
Windi Romania attended Harvard Business School Online, Politeknik Negeri Jakarta (Pnj).
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