I'll be responsible for strategically building a solid eCommerce team for current and new brands, developing a competitive advantage, and driving online sales.Take a leadership role in all things e-commerceWork with VP, Stakeholders, and channel leads to set and align short- and long-term revenue goals and forecast against those goalsLead site merchandising and user experience effortsChampion customer experience, identify platform improvements, and develop/execute strategies and tactics that drive revenue goalsWork closely with partners on crucial feature and functionality enhancements that will drive conversion rate optimization and customer data acquisitionWork closely with team leads across products, growth, influencer, retention, and analytics teams to execute a cross-channel solid strategyWorking cross-functionally with brand, operations & finance department heads to ensure the business is aligned correctly to achieve sales, customer experience & brand goalsTaking a hands-on role in project management for critical projectsWork closely with partners & marketing team to drive growth, increase retention, maximize revenue, and achieve substantial ROI.P&L is responsible for a clear focus to drive financial results whilst exploring strategies to improve brands in a highly competitive market.

• Drive eCommerce revenue growth, maximize marketing investments, and deliver financial results. Set and gain alignment with the marketing & Retail team on a long-term strategy to hit growth targets.• Own all eCommerce KPIs relating to traffic generation, channel management, onsite conversion, and after-sale metrics.• Collaborate with internal & external teams to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging (wholesale, stores, brand marketing, etc.). Ensure brand and product stories are regionally relevant—influence for global impact.• eCommerce strategy and customer experience contemplate brand positioning, emerging digital shopping experiences, rising industry trends, and evolving consumer expectations. Direct the execution of this vision with an eye towards best practices in holistic digital customer journey management.•Direct commercial eCommerce team tasked with combining brand and eCommerce expertise to deliver a 52-week product and story flow for the various digital channels, including site, email, social media, and direct mail. Lead the establishment of timelines and continuously reprioritize in functional areas, including merchandising, content, design, buying, and planning.• Lead cross-functional projects with broader eCommerce, brand, and global functional leaders to drive operational excellence. • Direct team and partners on how to best execute stories across digital platforms through understanding the latest interactive design techniques and consumer experience technologies. Drive the optimization of new technologies across platforms.• Partner with Technology leadership to identify whitespace in the development roadmap.• Develop the process of analyzing business performance. Influence leaders on eCommerce, brand, and support teams changes that will elevate performance and address future forecasts.

• Lead, manage and develop an internal E-commerce team and oversee third-party agencies supporting Email, Paid Search, and Affiliate work. Optimize and manage the mix of the partner, contractors/consultants with our internal resources.• Oversee eCommerce channels and platforms with regard to:• P&L Management, Marketing & Promotion Calendars• Digital Acquisition Strategies: Affiliates, SEM, PLAs, SEO• Marketing Strategy, Public Relations, Strategic Partnerships• Customer Contact Strategies: Email, Retargeting, Social Media & Website Merchandising• Ecommerce Platform and Systems, such as PayPal, CMS, Gift Cards, Site Search• Stay up to date on the latest technology and tools relevant to our E-commerce business, be able to evaluate and implement as appropriateJob Responsibilities and Skill Requirements• Effectively translates business rules, requirements, and customer experience needs into concrete and meaningful business and functional assets in the E-commerce space.• Independently generate new product ideas, research and analyze them for feasibility and bottom-line impact, then work with the appropriate teams to implement the ideas.• Execute against performance targets in addition to tracking and delivering on key operational metrics (e.g., acquisition, engagement, retention, conversion, return on investment) and effectively managing large budgets• Drive increased adoption of our cross-channel attribution solution to accelerate improvements in overall marketing efficiency and customer acquisition• Responsible for the analysis and KPI measurement of our agency and contractor performance in PPC, display, paid social media, affiliate, and other web-based marketing programs; aid in designing targeting and optimization strategies to make a measurable impact.• Mergers & Acquisitions (M&A) of website properties and businesses. • Negotiate and manage external vendors to drive e-commerce business. • Manage internal teams to drive e-commerce business.

Setup and Managing eCommerce inventory and planning purchase orders based on data analysisManaging eCommerce shipment including planning/shipping/reconciliation/reportingSetup and Managing Channel Marketplace for listing products in various online marketplacesProviding customer service for marketplaces if neededOther tasks related to online marketplaces as assignedMarketing product listData analytics on products and competitors for clients

Southern Glazer's, the most extensive wine and spirits distributor in North America serving over 300,000 customers with annual revenues over $18B. We are building an e-commerce marketplace for wine and spirits. Leverages site analytics to monitor customer behavior to unlock actionable insights that improve acquisition, conversion, and retention in collaboration with business insights team. Supports execution of A/B/multivariate testing in collaboration with experience team.Routinely monitors and optimizes system performance to ensure always-on customer experience by partnering closely with internal IT organization and external systems integration partners as required.Acts as the primary administrator the SAP CX (Hybris Commerce Cloud) platform managing and configuring platform features and users as necessary. Examples include role definition and SOLR search profile management.Documents key onboarding and operating processes.Supports strategy development, backlog grooming, and roadmap refinement in coordination with SG Proof leadership team by providing battle-tested eCom operations and Hybris platform expertise.Supports QA activities including functional unit testing and user acceptance testing.Supports orchestration of product and brand content management activities as well as omnichannel promotional activities as needed.Maintains close collaboration with supply chain operations and fulfillment organization for service level excellence.Collaborates with a Service organization to maintain favorable customer satisfaction and drive root cause/correction action efforts when needed.

• Manage the daily operations of E-ecommerce working closer to all key areas in the organization as well as external vendors (warehouse, marketplaces, call center, etc.)• Manage both Amazon seller and vendor central with channel advisor for an Amazon hybrid strategy.• Ensure back-end operations work smoothly at all steps. Improve processes if needed.• Ensure the content of the ecommerce branded channels align with global strategy while optimize conversion rate• Identify, negotiate and manage 3PL to run Ecommerce business.• Identify, negotiate and manage (directly or indirectly) the relationship with the most important ecommerce platforms in the region where TOUS products should be sold.• Support contract term negotiation with existing/new vendors & liaise with stakeholders• Oversee campaigns strategy and supporting contract term negotiation with existing/new vendors. Work closely with content management /ecommerce buying functions to ensure perfect execution of such campaigns. Report on relevant KPIs• Support major projects such as new store opening, change in vendors and help coordinate all parties internal as well as external to ensure successful and timely completion• Coordinate with Logistics to make sure stock levels are adequate and analyze product merchandising calendars in depth• Revise e-commerce event calendars to make sure that TOUS participates in all relevant promotions and commercial actions, with the right product along the year• Keep permanent communication HQ & Regional Marketing (especially Digital).• Coordinate with the region’s product and physical store teams to make sure a product and Omnichannel strategy is completely aligned• Coordinate with HQ financial department to monitor the profitability of USA e-commerce account• Coordinate with marketing and communication teams to implement marketing strategies via external channels to bring traffic and raise awareness

• Build, grow and manage multiple marketing communication databases.• Optimized product promotions for US and international markets increasing sales revenue by 60% quarterly.• Coordinated new product launches and re-branding packaging including design, promos, marketing ads and media communications.• Daily maintenance of website and creative design for CellAllure and Body Jewelry subsidiary.• Developed tools to enhance and expand marketing efforts with email campaigns and improved organic SEO.• Analyzed and recommended marketing strategies to improve the online shopping experience for customers. • Manage B2B sales with an e-commerce based organization. (Target, Sears, Overstock, Wal-Mart, Amazon & more)• Work with Buyers to develop and communicate on promotions.• Maintain regular communication with all buyers regarding new available products, pending orders, account management and general questions.• Manage / Collaborate with internal and external resources to develop wireframes, create website/mobile designs, digital ad creative, video / image / Info-graphic content, support the build of technology systems (i.e. websites, apps, etc.), and integration multiple technical platforms.• Create and implement digital strategic plans for website, mobile apps, online advertising, search engine optimization and reputation management.• Develop and optimize marketing strategies that will drive customer engagement, satisfaction, loyalty, and lifetime value.• Manage administration of Drop Ship Accounts, to include oversight of account creation, accuracy of inventory/product information, pricing updates, timeliness of orders, and problem resolution.• Perform Account Review, assist in projections for yearly sales, and drive sales with each account to attain established margin and targets• Report program results and key metrics/KPI’s to all stakeholders

Planned marketing and branding objectives.Developed mobile marketing strategies. Analyzed market trends, developed mobile marketing strategies, and implemented changes to increase business growth.Nurture and enrich all external perceptions of the company and growth of market share.Manage marketplace like Amazon, eBay, Buy.com (Rakuten), Newegg and more with channel advisor.Increased sales, engaged consumers on social media.Lead all areas of content generation and production across all media platforms.Collaborate with sales and sourcing to develop strategic partnership activities.Implemented the social media strategy by coordinating with stakeholders across the company to ensure its effectiveness and encouraged relevant social media techniques into the corporate culture, products, and services. Coordinated ideas with the internal Marketing and PR team to support their respective missions by ensuring consistency in voicing and cultivating a social media referral network. Monitored effective benchmarks by measuring the impact of social media programs, by analyzing its effectiveness. Managed all social networking sites including Facebook, Twitter, Instagram, and other similar community sites, posting on relevant blogs, and seeding contents into social applications as needed. Installed, develop and manage company Wordpress blog that automatically syndicated to social media. When the blog post is published. Draft press release to be distributed weekly.

Supervised the work of all personnel to ensure adherence to quality standards, project deadlines, and proper procedure. Trained and instructed employees on job duties and company policies. Articulated project goals and scope, translated business needs into technical terms, prepared detailed work breakdown structures and instilled shared accountability for achieving project milestones. Assessed each project phase and monitored progress to meet deadlines, standards and cost targets.Maintained a good working relationship with vendors, staff, customers and upper management. Worked with vendors to manage inventory data feed for Price & Quantity updates. Managed content writes for the company blog and press release to be distributed weekly