Trent Shaoul Email & Phone Number

Kansas City, Mo, Us

Saint Louis, Missouri, Us

• Drive sales exponentially though account development and growth, utilizing relationship building skills, warm and cold calling, networking, customer support, sales blitzes, introduction of winemakers, tastings, and wine education events to increase revenues.• Provide strategic insight to accounts on pricing structures and programs to increase sales. • Manage distribution inventory, identifying areas of shortfalls and course correcting as needed with distribution teams. • Requested by leadership to train and develop new sales representatives to ensure an expert understanding of key products, portfolio offerings, account strategy within assigned territory, ordering, supply monitoring, and use of job-specific applications such as Dropbox and Beverage One. • Key Achievements:o Built an $800K territory into a $1.5M territory within 3 years through exceptional warm and cold calling, networking, promotional initiatives, and relationship building skills. o Developed and implemented goal setting strategies with diversely located distribution teams to meet and exceed portfolio sales within key accounts by 10% on average.

• Drove all business development, sales, and customer relationship management to help grow the store’s customer base. • Led all staff development including sales training and coaching, wine education, and providing exceptional customer service to build and retain outstanding product knowledge and customer loyalty.• Built and fostered relationships with key industry professionals like importers, suppliers, distributors, and wine makers to provide a unique fine wine selection priced competitively to the market.• Key Achievements:o Co-purchased a failing wine and spirits shop that was operating in the red; renovated and rebranded as Boulder's premier fine wine & spirits store and operated in black every year since opening.o Increased sales by 70% within the first 12 months by implementing an operating plan which incorporated efficient inventory management, strategic wine tasting and education events, promotions, sales blitzes, and new product sales strategies.o Collaborated with the best restaurants, chefs, and wine makers to consult on catered events in the area; selected pairings to enhance the experience of Farm to Table dinners, weddings, and private events

• Managed budgeting, inventory, order placement, and new product sales strategy development. • Performed tasting and educational events with wine makers and distributors.• Managed and mentored a staff of 10, training team on wine fundamentals, inventory management, product placement, and merchandising.• Set and managed goal and performance tracking to ensure year-over-year growth. • Developed an expert fine wine palate and gift for understanding customer desires, enabling the ability to make precise choices enhancing each client's buying experience.• Led and developed brand management, budget management, and creative merchandising techniques.• Key Achievements:o Developed annual operating plans, defining key areas of opportunity, leading to a 65% growth in wine sales.o Designed and implemented sales initiatives such as food pairing stations at the front of the store as well as an 'easy shop wall' at the back of the store with 5 categories for 'grab and go shopping'.o Grew popularity and selections of the wine department, creating the need for a larger square footage area for the wine department (increased square footage from 7K to 10K and SKUs from 2500+ to 5000 of wine selection).o Increased sales over a 2-year-period by 37% from $4M per year to $5.5M per year by creating and implementing a strategic buying strategy.o Efforts led to Ace Wine & Spirits being the 1st store in Colorado to be acquired by Whole Foods; store is still presently Whole Foods Wine & Spirits.