Rence Winetrout Email and Phone Number
Rence Winetrout's Location
Greater Houston, United States, United States
Rence Winetrout's Contact Details
Rence Winetrout work email
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Rence Winetrout personal email
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Rence Winetrout phone numbers
About Rence Winetrout
Dynamic and results-oriented fortune 50 and start-up executive with strong operating, commercial, and digital transformation experiences in fast growth environments. Passionate about leading businesses into the digital age. Run multi-billion $ P&Ls and have led global transformation across multiple sectors (CPG, Retail, Mfg., Distribution, Telco). Customer-obsessed, ex-Apple, ex-adidas, ex-Coors, building world-class teams and fast-paced cultures. Expert in the DTC, B2C, B2B spheres. Purpose driven, growth focused, servant leader.
Rence Winetrout's Current Company Details
Rence Winetrout Work Experience Details
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Chief Digital Officer (Cdo)Gracoroberts Sep 2024 - PresentArlington, Texas, Us
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Advisory Board MemberContentsquare 2022 - PresentParis, FrAs a global leader in digital experience analytics, Contentsquare's AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent. More than 1000 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide. -
Vp Ecommerce & Digital GrowthSysco 2021 - 2024Houston, Tx, UsExcited to help lead the growth of Sysco's $35B+ eCommerce business, delivering exceptional digital experiences for Sysco's customers. -
Cmo & Chief Digital OfficerThe Pilot Group - Digital Consultancy 2020 - 2021Fractional CMO & CDO Services for DTC & B2B
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Vp Ecommerce, Digital & AnalyticsMolson Coors Beverage Company 2018 - 2020Chicago, Illinois, UsDrove higher incremental sales, market share gains, and brand awareness, among target audiences for core brands across the US, Canada, Europe, and Asia. As a member of the global executive leadership team (GLT), and Chairman of the Global Digital Board, revitalized omni-channel data-driven marketing, DTC eCommerce, B2B2C digital shelf and B2B programs by modernizing our GTM strategy, established KPI frameworks, leveraging advanced ML and AI analytics, and maximizing the end-to-end customer journey, from acquisition through to sales and margins.Led digital product management teams, overseeing strategy, business requirements, capability and functionality requirements, feature roadmaps and customer experience design across eCommerce, digital marketing, branded websites, email marketing, social media and more. Partnered with global leadership across Marketing, Commercial and IT, to manage long-range planning and ensure alignment on digital investments, operations and business performance. Led digital M&A activities across global BU's.• Reaped YoY incremental ROI on 100’s of millions in digital advertising, by significantly lowering customer acquisition costs (CAC) via ML optimized, audience-based, geo-targeted ad campaigns; a 3x higher improvement than plan.• Generated major YoY boost in incremental eCommerce B2B/Marketplace sales and digital SFA programs, delivering enhanced, more intuitive customer experiences. • Optimized B2B2C digital shelf experiences, advancing online category leadership of core brands with major retail partners (Walmart, Kroger, Walgreens).• Rolled out first DTC sites from US beer manufacturer, resulting in higher online/retail revenues, focused target marketing and largest online channel for populating 1st party consumer data. -
Cmo & Chief Digital OfficerAaxis 2012 - 2018Los Angeles, Ca, UsAAXIS is a world-class Digital Transformation Consultancy, with over 500 digital professionals situated across 5 continents, focused on helping enterprise clients maximize online growth through data-driven insights, digital technologies and engaging customer experiences.As advisor to C-level executives and senior digital stakeholders, from B2C/B2B organizations in the US, Latin America and Asia, I coached them on leveraging digital transformation to increase top-line growth. This entailed GTM strategies, competitor assessments, KPI definition, organizational design, skills and technology gap assessments, digital ecosystem design and technology selection. Simultaneously, I operated AAXIS’ digital agency, delivering expertise in digital marketing, SEO, conversion rate optimization, UX design, information architecture, customer personas and journey mapping, personalization, marketing automation, data strategy, DMP’s and CDP’s, A/B testing, analytics/insights and various other performance marketing services. And as AAXIS' in-house CMO, I owned corporate marketing, branding, demand generation, account-based marketing, trade shows, events and PR functions. • Digital Performance Agency: Bolstered clients’ online sales growth from 5% to 50% of total sales, leading to higher margins, increased market share/share of wallet and customer acquisition/retention rates. Key clients included Nike, JCrew, KEEN, Walmart, Time Warner Cable, Toshiba, Ferguson Enterprises, Freeman, Beacon Roofing, Donaldson, Affymetrix, National Pen and many others. Annual online sales for clients ranged from $30M to $6B.• CMO: Produced 300% lift in annual revenues, growing the digital practice. Managed P&L, sales forecasting, financial/business planning and business/channel development; reported to Chief Executive Officer (CEO). Managed teams in the US, Latin America and Asia. -
Cmo & Chief Digital OfficerAltec Lansing 2011 - 2012Led vision, strategy, and execution of global Marketing, eCommerce, Customer Service and IT, with full P&L responsibility and complete oversight of demand generation, online sales, content creation, creative, video, social media, POS displays, consumer packaging, and consumer-facing customer service.• Increased sales by 300% across direct-to-consumer and online partner sites within 12 months. • Reduced operational costs of 3rd party service providers and agency contracts supporting the digital ecosystem by ~50%. • Revamped all internal customer service processes and systems, improving customer response times and satisfaction rates from <50% to >90%. -
Global Head - Digital & EcommerceAdidas 2008 - 2011Herzogenaurach, Bavaria, DeLed and designed direct-to-consumer (DTC) and business-to-business (B2B) GTM strategy for adidas Golf, TaylorMade Golf and Ashworth Golf. Played key role in driving historic sales growth by expanding online brand presence through digital advertising, SEO, SEM, email, social media, and modernized three global brand sites and B2B portal. Co-created channel conflict strategy with sales and marketing executive leadership teams. Governed growth strategy and operations for eCommerce sales, online merchandizing, inventory planning, and online customer service. Optimized in-house global digital operations, forged new digital agency relationships and managed third-party service providers. Owned technology requirements definition to support digital growth strategies, outlining global eCommerce roadmaps across the US, Canada, Europe and Asia.• Grew top-line DTC and B2B eCommerce sales in the US 130% YoY, eCommerce average order values 50%, conversion rates 70%, and customer acquisition totals 150%.• Ownership of digital P&L, reporting to Global EVP of Sales, with full control over global eCommerce and brand websites on hybris and Demandware. -
Global Head - Digital & EcommerceGizmo5 Technologies, Inc. 2006 - 2008UsGizmo5 Inc., now a division of Google, was acquired and integrated with Google Voice in 2008. -
Global Head - Digital & EcommerceBetabrand 2004 - 2006San Francisco, Ca, Us -
Senior Director - EcommerceCheck Point Software Technologies, Ltd. 2000 - 2004Redwood City, California, UsZone Labs Inc. was acquired by Check Point Software in 2004. -
Senior Web Developer & DesignerPredictive Systems 1998 - 2000UsPredictive Systems was acquired by International Network Services (INS) in 2000. -
Senior Web Developer & DesignerApple 1997 - 1998Cupertino, California, UsManaged apple.com.
Rence Winetrout Skills
E Commerce
Digital Marketing
Digital Strategy
Product Management
Seo
Online Advertising
Strategic Planning
Strategic Partnerships
Start Ups
Crm
Sem
Marketing Strategy
Product Marketing
Online Marketing
Direct Marketing
Social Media
Analytics
E Business
Advertising
Lead Generation
Salesforce.com
Social Media Marketing
P&l Management
User Experience
Business Strategy
Web Analytics
Email Marketing
Competitive Analysis
Affiliate Marketing
Marketing Management
P&l Responsibility
B2b
Website Development
Market Planning
Google Analytics
Corporate Identity
Web 2.0
Integrated Marketing
Affiliate Relations
Business Modeling
Digital Media
Ppc
Strategy Development
Public Relations
Market Research
Marketing Communications
Entrepreneur
Brand Development
Social Networking
Multi Channel Marketing
Rence Winetrout Education Details
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Ucla Anderson School Of ManagementExecutive Business Program -
University Of California, Santa CruzMinor In Computer Science
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University Of ViennaInternational Business Administration
Frequently Asked Questions about Rence Winetrout
What company does Rence Winetrout work for?
Rence Winetrout works for Gracoroberts
What is Rence Winetrout's role at the current company?
Rence Winetrout's current role is Chief Digital Officer | eCommerce & Digital Growth Executive | Board Member.
What is Rence Winetrout's email address?
Rence Winetrout's email address is re****@****out.com
What is Rence Winetrout's direct phone number?
Rence Winetrout's direct phone number is +185860*****
What schools did Rence Winetrout attend?
Rence Winetrout attended Ucla Anderson School Of Management, University Of California, Santa Cruz, University Of Vienna.
What are some of Rence Winetrout's interests?
Rence Winetrout has interest in Social Services, Children, Economic Empowerment, Education, Poverty Alleviation, Science And Technology, Arts And Culture.
What skills is Rence Winetrout known for?
Rence Winetrout has skills like E Commerce, Digital Marketing, Digital Strategy, Product Management, Seo, Online Advertising, Strategic Planning, Strategic Partnerships, Start Ups, Crm, Sem, Marketing Strategy.
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