Rence Winetrout Email & Phone Number

Arlington, Texas, US

Paris, FR

As a global leader in digital experience analytics, Contentsquare's AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent. More than 1000 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power.

Houston, TX, US

Excited to help lead the growth of Sysco's $35B+ eCommerce business, delivering exceptional digital experiences for Sysco's customers.

Fractional CMO & CDO Services for DTC & B2B

Chicago, Illinois, US

• Drove higher incremental sales, market share gains, and brand awareness, among target audiences for core brands across the US, Canada, Europe, and Asia. As a member of the global executive leadership team (GLT), and.
• Reaped YoY incremental ROI on 100’s of millions in digital advertising, by significantly lowering customer acquisition costs (CAC) via ML optimized, audience-based, geo-targeted ad campaigns; a 3x higher improvement.
• Generated major YoY boost in incremental eCommerce B2B/Marketplace sales and digital SFA programs, delivering enhanced, more intuitive customer experiences.
• Optimized B2B2C digital shelf experiences, advancing online category leadership of core brands with major retail partners (Walmart, Kroger, Walgreens).
• Rolled out first DTC sites from US beer manufacturer, resulting in higher online/retail revenues, focused target marketing and largest online channel for populating 1st party consumer data.

Los Angeles, CA, US

• AAXIS is a world-class Digital Transformation Consultancy, with over 500 digital professionals situated across 5 continents, focused on helping enterprise clients maximize online growth through data-driven insights.
• Digital Performance Agency: Bolstered clients’ online sales growth from 5% to 50% of total sales, leading to higher margins, increased market share/share of wallet and customer acquisition/retention rates. Key clients.
• CMO: Produced 300% lift in annual revenues, growing the digital practice. Managed P&L, sales forecasting, financial/business planning and business/channel development; reported to Chief Executive Officer (CEO). Managed.

• Led vision, strategy, and execution of global Marketing, eCommerce, Customer Service and IT, with full P&L responsibility and complete oversight of demand generation, online sales, content creation, creative, video.
• Increased sales by 300% across direct-to-consumer and online partner sites within 12 months.
• Reduced operational costs of 3rd party service providers and agency contracts supporting the digital ecosystem by ~50%.
• Revamped all internal customer service processes and systems, improving customer response times and satisfaction rates from <50% to >90%.

Herzogenaurach, Bavaria, DE

• Led and designed direct-to-consumer (DTC) and business-to-business (B2B) GTM strategy for adidas Golf, TaylorMade Golf and Ashworth Golf. Played key role in driving historic sales growth by expanding online brand.
• Grew top-line DTC and B2B eCommerce sales in the US 130% YoY, eCommerce average order values 50%, conversion rates 70%, and customer acquisition totals 150%.
• Ownership of digital P&L, reporting to Global EVP of Sales, with full control over global eCommerce and brand websites on hybris and Demandware.

US

Gizmo5 Inc., now a division of Google, was acquired and integrated with Google Voice in 2008.

San Francisco, CA, US

Redwood City, California, US

Zone Labs Inc. was acquired by Check Point Software in 2004.

US

Predictive Systems was acquired by International Network Services (INS) in 2000.

Cupertino, California, US

Managed apple.com.

Executive Business Program

Ba In Cognitive Science / Ba In Analytical Philosophy, Minor In Computer Science

Study Abroad Program, International Business Administration