Winfred Addo Email & Phone Number

Accra, Greater Accra Region, GH

Greater Accra, Ghana

• Managing annual client development roadmap to monitor client satisfaction and proactively introduce dentsu solutions where relevant to increase client product diversity.
• Working collaboratively with teams from other dentsu service lines to deliver our single P&L philosophy, ensuring clients receive a seamless service.
• Attending and representing the account management team at important external and internal client meetings, including senior management status meetings, briefing sessions, campaign reviews, QBRs etc.
• Fully understanding client business objectives / communication objectives and ensure these are translated into meaningful, solution focused digital strategies.
• Working closely with account leads in other markets to develop world-class media strategies & plan.
• Working closely with the global team and provide markets insights as well as cascade global directions/ processes to markets.

Accra, Greater Accra, Ghana

• Managed client relationships: Building and maintaining strong relationships with clients, providing excellent customer service, and acting as the main point of contact for all media-related inquiries.
• Developed media strategies: Collaborating with clients and internal teams to develop media strategies that align with the client's marketing goals and objectives.
• Planned and executed media campaigns: Coordinated with media vendors and internal teams to execute media campaigns across various channels (e.g., TV, radio, print, digital).
• Monitored campaign performance: Tracked campaign performance and provided regular reports to clients, analyzing data to identify areas for improvement, and making strategic adjustments as needed.
• Managed budgets: Managed client budgets and ensured that campaigns are executed within established parameters.
• Stayed up to date on industry trends: Stayed informed on industry trends and emerging media technologies to ensure that campaigns are effective and innovative.

Accra, Greater Accra, Ghana

• Assisted in the development and execution of media strategies for clients in the entertainment, travel, and hospitality and FMCG industries.
• Conducted research on target audiences and media channels to inform media recommendations.
• Developed media plans and presented them to clients for approval.
• Coordinated media buys with vendors and ensured that campaigns were executed flawlessly.
• Tracked campaign performance and provided regular reporting to clients.

Ghana

• Created & drove a thought leadership agenda for Tigo which combines the latest & greatest in media/marketing ideas with real-world commercial impact for Tigo.
• Helped develop responses & guidance to strategic briefs from Millicom global to ensure best in class thinking & global consistency
• Ensured deep consumer understanding as a starting point for all brief responses.
• Enabled Tigo’s ambition to transition from a Telco to a Tech company through deeper human insights, better communication design & more effective implementation.
• Developed recommendations on market clustering and portfolio prioritization based on existing planning framework and improving/enhancing it where needed.
• Developed of creative ideas, media partnerships and innovations based on the communications strategy, and working with various Millicom specialisms & teams.

Greater Accra, Ghana

• Initiated and analyzed research and data needed to develop and implement media strategies.
• Costed and evaluated media plan alternatives.
• Oversaw campaigns and ensuring that campaign manipulations are executed
• Assisted in gathering information and the evaluation of final campaign analysis
• Created custom daily, weekly, monthly and quarterly reports and presentations in Excel and PowerPoint that demonstrate change, benchmarks, trends and forecasts.
• Performed competitive analysis and making recommendations of new business building ideas.

Greater Accra, Ghana

Greater Accra, Ghana

Master Of Business Administration - Mba, Logistics, Materials, And Supply Chain Management

Bachelor Of Arts - Ba, Publishing Studies