Whitewater is a global operation of former CxOs determined to change the modern business workplace for the better. We only work with leaders seeking extraordinary results by truly connecting and energizing the whole workforce in entire companies, lines of businesses or departments. We don´t tell you what your business strategy should be. We have a tried and tested system of implementing your vision of the future with a success rate that is dwarfening anything available. We take you Further -… Show more Whitewater is a global operation of former CxOs determined to change the modern business workplace for the better. We only work with leaders seeking extraordinary results by truly connecting and energizing the whole workforce in entire companies, lines of businesses or departments. We don´t tell you what your business strategy should be. We have a tried and tested system of implementing your vision of the future with a success rate that is dwarfening anything available. We take you Further - Faster - Safer! Show less

Leading marketing strategies for a premier analytics and cloud data-warehouse company, focusing on solving big data challenges for the top global companies.Pioneering marketing initiatives that prioritize rapid execution, result-oriented approaches, and customer-first strategies, significantly impacting business outcomes.Leading marketing transformation aligning with business model shift to SaaS, repositioning the company as a thought leader and major value creator.Implemented… Show more Leading marketing strategies for a premier analytics and cloud data-warehouse company, focusing on solving big data challenges for the top global companies.Pioneering marketing initiatives that prioritize rapid execution, result-oriented approaches, and customer-first strategies, significantly impacting business outcomes.Leading marketing transformation aligning with business model shift to SaaS, repositioning the company as a thought leader and major value creator.Implemented strategic account-based marketing, increasing deal size and reducing sales cycle for major accounts.Drove demand generation programs to boost usage, renewals, and annual recurring revenue. Show less

Established a boutique marketing and business transformation consultancy, delivering strategic guidance to clients on go-to-market and digital transformation strategies.Consulting on brand demand, product, and market strategies for B2B technology sectors, emphasizing positioning, messaging, and demand generation.

Directed strategic marketing, enhancing organizational performance, pipeline growth, and marketing contribution to revenue across technology product solutions.Transformed regional marketing teams into a digital-focused organization, improving customer experience, lead generation, and business results.Implemented digital marketing strategies, increasing web traffic by 15% and social media reach by 700%.Doubled marketing-contributed pipeline by focusing on selected accounts and… Show more Directed strategic marketing, enhancing organizational performance, pipeline growth, and marketing contribution to revenue across technology product solutions.Transformed regional marketing teams into a digital-focused organization, improving customer experience, lead generation, and business results.Implemented digital marketing strategies, increasing web traffic by 15% and social media reach by 700%.Doubled marketing-contributed pipeline by focusing on selected accounts and verticals. Show less

Responsible for direct and indirect sales, and marketing for digital private mobile radio systems to Utilities and mining companies.Led internationalization efforts for sales and marketing, significantly impacting market development, product positioning, and revenue growth.Chaired the Marketing Working Group at the DMR Association, boosting RADIODATA's international visibility.

Leading the EMEA Marketing organization.Strategy and marketing mixDemand Generation: Digital Marketing and traditional toolsRegional Product ManagementMarket DevelopmentPress

Technical Marketing for Broadcast and Wireless CommunicationsProduct Management and Demand GenerationPress spokespersonAdditionally expertise in lean transformation tools

Leading international system sales and project management organizationSuccessful track record spans from box shifting to complex system salesBig Ticket Telco sales and Channel Partner BusinessSystem integration and Project ManagementManaging turnaround with key customersGrowing capacity and business by transitioning direct to indirect sales

Leading the underdog to capture market share leadership from competitors 100 times own size.Expanding from retail/distribution to system integration.Turnkey solutions.Control Rooms and Systems for public safety/first responders and utilities. Public and commercial tenders.RF, telecommunication and computer automation systems.