Account Manager
Current- Account servicing, project management and resource allocation- Handled 40+ social media accounts, including FMCG, beauty, consumer electronics, department store & shopping mall, insurance, bank, etc- Formulate strategies to build awareness and engagement of brands- Monitor social media presences and implement crisis management- Coordinate and liaise with third parties and vendors (media pages, influencers, etc) to build social buzz and achieve the best objectives- Social /… Show more - Account servicing, project management and resource allocation- Handled 40+ social media accounts, including FMCG, beauty, consumer electronics, department store & shopping mall, insurance, bank, etc- Formulate strategies to build awareness and engagement of brands- Monitor social media presences and implement crisis management- Coordinate and liaise with third parties and vendors (media pages, influencers, etc) to build social buzz and achieve the best objectives- Social / SEM / Display / YouTube Ad project planning, handling and execution- Drive creative strategies and develop theme for pitching- Coaching a team of digital executive in the execution of performance planProject Highlights:1) SOGO Thankful Weeks 2019- Marketing Excellence Awards in the Category of Retail Marketing and Loyalty Marketing- Drove HK$2-million in-store visits and the online sales hit a 40% growth- Got over 150,000 views and 2,550,000 searches in Google2) SOGO Thankful Weeks 2021- Marketing Excellence Awards in the Category of Media Strategy and Performance Marketing- Achieved a promising turnover of over HK$1-billion with more than 12% growth- Got over 20,000,000 impression and 530,000 engagement in digital platforms Show less