- Account servicing, project management and resource allocation- Handled 40+ social media accounts, including FMCG, beauty, consumer electronics, department store & shopping mall, insurance, bank, etc- Formulate strategies to build awareness and engagement of brands- Monitor social media presences and implement crisis management- Coordinate and liaise with third parties and vendors (media pages, influencers, etc) to build social buzz and achieve the best objectives- Social /… Show more - Account servicing, project management and resource allocation- Handled 40+ social media accounts, including FMCG, beauty, consumer electronics, department store & shopping mall, insurance, bank, etc- Formulate strategies to build awareness and engagement of brands- Monitor social media presences and implement crisis management- Coordinate and liaise with third parties and vendors (media pages, influencers, etc) to build social buzz and achieve the best objectives- Social / SEM / Display / YouTube Ad project planning, handling and execution- Drive creative strategies and develop theme for pitching- Coaching a team of digital executive in the execution of performance planProject Highlights:1) SOGO Thankful Weeks 2019- Marketing Excellence Awards in the Category of Retail Marketing and Loyalty Marketing- Drove HK$2-million in-store visits and the online sales hit a 40% growth- Got over 150,000 views and 2,550,000 searches in Google2) SOGO Thankful Weeks 2021- Marketing Excellence Awards in the Category of Media Strategy and Performance Marketing- Achieved a promising turnover of over HK$1-billion with more than 12% growth- Got over 20,000,000 impression and 530,000 engagement in digital platforms Show less

1) Records and Artists Management- In reposonsoble of managing artists activities, song records, music distribution and content licensing2) Project Coordination- Provide marketing and branding strategy to companies including ATL, BTL, digital marketing, event, new media marketing, etc.- Alliance companies with possible sponsor and working partners3) PR Service and Media Operation- Arrange media interview and alliancing with social media platform- Develop advertising… Show more 1) Records and Artists Management- In reposonsoble of managing artists activities, song records, music distribution and content licensing2) Project Coordination- Provide marketing and branding strategy to companies including ATL, BTL, digital marketing, event, new media marketing, etc.- Alliance companies with possible sponsor and working partners3) PR Service and Media Operation- Arrange media interview and alliancing with social media platform- Develop advertising platform and build strong relationship with partners (Music Labels, Movie Company, Move Production House and agencies) in Hong Kong and China4) Video Production- Brainstorm, plan and produce video ideas- Assist in pre-production and coordinate with both internal and external parties to ensure a smooth production operationProject Highlights1) Club Sim Online Video Promotion《Club你生活 x Dior 囡》- Over 120k video views in The Club Facebook Fan Page2) Taobao x Angel Beauty Bar Live Boardcast- Over 1k audiences watching the live in the peak moment Show less

Working at bma Investment Group - Galaxy Production Limited1) Records and Artists Management- In responsible of managing artists activities, song records, music distribution and content licensing2) Event Management and Project Coordination- Plan and excute both ATL + BTL promotions and assist in overall strategy for RedMR, Loyal Dining and Tycoon Tann- Organize event including Concerts, Press Conference, Autograph Session, etc.3) PR Service and Media Operation-… Show more Working at bma Investment Group - Galaxy Production Limited1) Records and Artists Management- In responsible of managing artists activities, song records, music distribution and content licensing2) Event Management and Project Coordination- Plan and excute both ATL + BTL promotions and assist in overall strategy for RedMR, Loyal Dining and Tycoon Tann- Organize event including Concerts, Press Conference, Autograph Session, etc.3) PR Service and Media Operation- Collaborate with Taiwan Seed Music Group and providing PR services and media operation for their artists activities in Hong Kong- Arrange media interview and alliancing with social media platform4) Public Relation- Prepare and distribute press releases and handle press enquiries- Building strong relationship with partners (Music labels, Publishers and artists) to ensure the latest and exclusive contents (Music Tracks and MVs) were provided to users / membersProject Highlights1)《純音樂 LIVE 溫拿與太極》演唱會 - Shortlisted in the 《AEG Music Channel 年度十大最受歡迎演唱會頒獎禮 2017》- Over 8,000 audience participant the concert and with more than 100 press clippings2) 林明禎 《#ME》Record release- Organized a 2-hour autograph session in The ONE with over 1,000 digital coverage- Operated fans meeting in RedMR with over 150 fans- Over 20 media interviews arranged in Hong Kong for the song promotion Show less