• Conducting market analysis and consolidate market information to capture any trends in consumer needs & buying habits & promotion channels.• Creating marketing materials such as brochures, websites, advertising campaigns, press releases & PR event.• Managing Social media and prepare social media content for regular and thematic campaigns.• Requiring to plan, develop and implement all marketing plans regarding to advertising, sales promotion, PR and new product launch.

• Built strong relationship with shopping mall (e.g. explore new Ad Space)• Conducted customer analytics including behavior reporting and post-campaign analytics to enhance future campaigns, and translate the customer data into consumer insights and actions• Developed marketing calendars and execute all marketing programs and initiatives across all channels of distribution• Explored new promotion channels and joint-promotion opportunities to raise brand awareness and drive sales to shop (e.g. sponsorship)• Responsible for social media, including content creation, campaign planning, ad boosting and monitoring in order to build up brand image

• Assisted Manager in the development and execution of marketing strategies and promotion plans for online and offline• Maintained e-commerce platform (banners, promotion setting etc)• Performed analysis on sales performance, new shop, new member and promotion effectiveness, prepare report in identifying market insights and sales opportunities• Content Creation for WhatsApp, SMS, App note etc• Responsible for the promotion of the website and development of the online sales on the local market• Responsible for online promotion material, eDM, Whatsapp, App note

• Examined the documents from branches and closely communicate• Collaborated with various internal and external parties