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Wing Li is a Med Tech Strategist and Marketer at Edwards Lifesciences. They possess expertise in embedded systems, consumer electronics, mobile devices, hardware, product management and 25 more skills. Colleagues describe them as "Wing and I worked together on a consulting project for a nonprofit organization in South Africa. Wing played a pivotal role on our team, ensuring the best results for the client who was interested in launching a social enterprise, by questioning assumptions and offering diverse perspectives. Her strong marketing skills helped the team build and execute a strong protocol to elicit feedback from corporate donors and constituents, which ultimately helped us build strong potential business models for the organization. Wing's natural curiosity and tenacity led the team down paths that increased our confidence in the end result. She is a team player who always strives for the best. It was a real pleasure to work with her during that engagement."
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Senior Manager, Tavr StrategyEdwards Lifesciences Nov 2022 - PresentIrvine, Ca, UsGlobal Strategy Lead for THV BU Strategic Planning Skills sets: Strategic Planning, Business Strategy, Growth Strategy, Data Analytics, Board of Directors Presentations, Investor Conference Presentations, Executive and Senior Leadership Presentations -
Senior Marketing Manager, Global Strategic MarketingJohnson & Johnson Medtech | Electrophysiology Sep 2018 - Oct 2022Global Upstream Marketing and Launch Lead for OPTRELL mapping catheter with TRUEref Technology and associated CARTO software Global Upstream Marketing Lead for WAVECREST (an LAAO / LAAC device) Portfolio Strategy Lead for the Diagnostic Portfolio Skills sets: cross-functional leadership, value proposition development, KOL management, hypothesis-driven market research (qualitative and quantitative), key message development, portfolio strategy, claims matrix development and management -
Group Marketing Manager, Global MarketingEndologix, Inc. Mar 2018 - Aug 2018Irvine, Ca, UsExplored opportunities and Conducted market research on Endovascular Thoracic Aortic Aneurysm Repair -
Senior Global Product ManagerEndologix, Inc. 2016 - 2018Irvine, Ca, UsGlobal Product Marketing Manager for Ovation Platform and EVAR Accessory Products - Responsible for all upstream marketing activities, global product and clinical data launches post-merger. Managing an innovative product platform with the best-in-class clinical data for Abdominal Aortic Aneurysm patients around the world. Launched a global campaign that focuses on the under-served patient population in EVAR, leading to more patients treated and immediate business impact. -
Principal Global Product SpecialistMedtronic 2015 - 2016Minneapolis, Mn, UsGlobal Upstream Marketing Lead for Insulin Pump Consumables - New Product CategoryResponsible for all upstream marketing and product readiness activities to bring products with improved usability design to diabetes customers around the world. Category accounted for ~900M revenue at Medtronic Diabetes. Focused on partnering with the China region to optimize profitability. -
Business ConsultantZs Associates 2013 - 2014Evanston, Il, UsPartnered with global healthcare clients to develop solutions in marketing, sales and operations; successfully managed up to 5 cross-office project teams concurrently to deliver analyses and recommendations for multiple clients.Clients' disease areas: valvular disease, diabetes, dialysis, rheumatoid arthritis and coronary disease.Project portfolio: direct-to-patient marketing strategy (qualitative market research), online promotional strategy (quantative market research), competitive intelligence assessment, sales strategy and quota setting, sales territory alignment, and internal sales process improvement. -
Business Consultant InternZs Associates 2012 - 2012Evanston, Il, Us -
Upstream Marketing Product ManagerMedtronic 2010 - 2011Minneapolis, Mn, UsDeveloped emerging market entry strategies for the innovative, world's smallest pacemaker, Micra Transcatheter Pacing System (Micra Pacemaker).Skill sets: Emerging Markets, Qualitative Market Research, Focus Groups, Voice-of-Customers (VOC), Advisory Board, Feedback from Key Opinion Leaders (KOL), Market Entry, Evaluation against Standard of Care (SOC), Forecasting, Marketing Plan, Physician Segmentation, Hospital Segmentation. -
Senior Systems Engineer / Systems EngineerMedtronic 2004 - 2010Minneapolis, Mn, UsSkill sets: product and system definitions, translation of user needs to technical requirements, system integration, remote monitoring, clinical study technical support, FDA Pre-Market Approval submissions, technical risk management, physiological research and modeling, firmware-enabled research devices, data flow design, subcutaneous heart rhythm detection, noise cancellation researchProduct portfolio: Micra Transcatheter Pacing System (Micra Pacemaker), Chronicle Implantable Hemodynamic Monitor for Heart Failure patients (Chronicle IHM), Chronicle Implantable Cardioverter Defibrillator (Chronicle ICD), Subcutaneous / Extravasvular ICD, CareLink database, CareLink remote monitor, CareLink web portal, Programmer, multiple pacing, ICD and pressure-sensing leads, other modified research implantable devices. -
Electrical Engineer (Student Engineer)Briggs & Stratton 2001 - 2002Milwaukee, Wi, UsRotated through seven different functions from R&D, testing to IT. Programmed assembly lines with PCL.
Wing Li Skills
Wing Li Education Details
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Duke University - The Fuqua School Of BusinessHealth Sector Management And Strategy -
Case Western Reserve UniversityEngineering And Management -
Michigan Technological UniversityElectrical Engineering
Frequently Asked Questions about Wing Li
What company does Wing Li work for?
Wing Li works for Edwards Lifesciences
What is Wing Li's role at the current company?
Wing Li's current role is Med Tech Strategist and Marketer.
What is Wing Li's email address?
Wing Li's email address is cw****@****ail.com
What is Wing Li's direct phone number?
Wing Li's direct phone number is +194959*****
What schools did Wing Li attend?
Wing Li attended Duke University - The Fuqua School Of Business, Case Western Reserve University, Michigan Technological University.
What skills is Wing Li known for?
Wing Li has skills like Embedded Systems, Consumer Electronics, Mobile Devices, Hardware, Product Management, Project Management, Microsoft Office, Go To Market Strategy, Telecommunications, Business Development, Product Marketing, Medical Devices.
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