• Collaborate with the Design Director at Woodruff Sawyer to co-coordinatethe expertise development of their design system, design library, andbrand guidelines.• Showcase, build, and maintain consistent visual storytelling in alignmentwith the company's branding and design objectives.

• Provided strategic creative direction and guidance, overseeing visual and UX/UI design projects, resulting in 20% higher client satisfaction and on-time project delivery.• Collaborated with clients and the design team to develop compelling, user-centric design concepts, increasing user engagement by 30% and conversion rates by 15%.• Led and mentored visual and UX/UI designers, fostering collaboration and skill development, reducing design errors by 50% and improving design quality by 20%.• Managed multiple design projects, ensuring on-time, within-budget execution, achieving a 90% client retention rate and positive feedback.• Conducted thorough design reviews and user testing, iterated based on feedback and data-driven insights, improving usability by 35% and increasing user engagement by 20%.Key Projects:Amway-EAmagram:• Managed Amagram digital content, implementing user research insights, resulting in a 40% increase in click-through rates and a 25% decrease in bounce rates.Fresenius Medical Care:• Created style guides and tailored toolkits for APAC marketing campaigns.• Conceptualized marketing-driven and user-centric campaigns.• Developed an internal brand campaign for APAC intranet launch.Telstra:• Provided visual and UX/UI design solutions for APCA marketing team, including print, digital, and exhibition materials.• Localized designs for the Asian market, considering visual trends and cultural nuances.WEEE Park education center:• Developed an immersive exhibit experience with marketing materials.• Designed mascots and created engaging visual and UX/UI interactions.• Produced a motion graphic video demonstrating WEEE PARK's operation process.

• Lead the graphic design efforts for the Hot Wheels Trick Tracks line, ensuring consistent brand execution across all packaging and marketing materials.• Prepare and review artwork, proofs, and print samples to maintain the highest quality standards and brand consistency.• Provide art direction to the Studio during photo shooting sessions to capture compelling packaging images.• Collaborate with headquarters and external vendors to resolve packaging development and production issues effectively.• Supervise the preparation of high-quality toy fair samples and contribute to the setup of the Hong Kong Showroom.

• Execute all visual design stages from concept to final hand-off to engineering, ensuring high-quality design deliverables.• Establish creative strategies, budgets, and schedules for key design projects, aligning them with client expectations and business goals.• Manage the development process and review the quality and accuracy of large-scale project designs, providing constructive feedback and guidance to ensure successful outcomes.• Lead and mentor junior designers, fostering their professional growth by providing support, guidance, and opportunities for skill development.• Operationalize and implement a standard system for design delivery, streamlining processes and improving efficiency across projects.• Contribute to creating a positive and vibrant work culture that emphasizes fun, passion, and positive energy.Key Projects:CIC Zero Carbon Building Exhibition Design (Design consultant team)• Collaborated on creating an immersive exhibition experience for the Zero Carbon Building, showcasing sustainable design solutions.Hong Kong Housing Authority-Shek Kip Mei Estate Interaction Zone Design (User flow | Interactive game | Visual design)• Designed interactive experiences and visuals for an innovative public space within the Shek Kip Mei Estate.Octopus Hong Kong - Headquarter showroom design (Display design | Illustration | Visual design)• Created captivating displays and illustrations for the Octopus Hong Kong headquarters showroom.Green 18 Concept/ HKSTP, Hong Kong (Interactive solutions | Visual design)• Developed interactive solutions and visuals for the Green 18 Concept, promoting sustainability and innovation.Hong Kong RFID Centre Exhibition design (User flow | Interactive game | Visual design)• Designed interactive experiences, user flows, and visuals for an exhibition showcasing RFID technology.