I work with clients on various creative, branding and marketing initiatives such as implementing visual identity systems, campaign build-outs and designing effective sales/executive presentations. Clients include Leukemia and Lymphoma Society (LLS), YMCA Greater New York, Nielsen, Vita Coco, The Tilles Center at Long Island University, D2 Media, DePaola Design, Cinema70 Inc.

• Launch all creative content for large celebrity-backed and digitally nativebrands on marketplaces such as Amazon, Target and Walmart (brands includeFlower Beauty by Drew Barrymore, Hey Humans by Jada Pinkett Smith, Kristin Ess)• Lead kick-off and strategy meetings with clients and develop effective creativebriefs that ensure successful brand launches with designs that convert to sales• Manage and develop a team of designers to serve as consultative strategicpartners to external brands as well as internal stakeholders• Collaborate across various channels to establish a unified brand and voice forPackable and lead the rebranding efforts across the entire organization

Packable (parent company of Pharmapacks) is a leading multi-marketplace e-commerce enablement platform providing category-leading brands with the connections, data insights, and services needed to enable accelerated online marketplace sales.

Elevate and evolve the GTT brand by creating a consistent brand experience for advertising, social media, events and digital.Responsibilities include:• Manage creative requirements for company acquisitions by rebranding sales collateral, digital assets and 50+ office designs.• Art direct website relaunch with refreshed content, design and imagery for improved user experience• Plan, design and execute a corporate campaign and advertising strategy that raises brand awareness in the industry.• Oversee North American brand study including vendor selection, questionnaire development and reporting results and insights.• Art direct and implement new design templates for emails, landing pages and forms to ensure a successful transition of our marketing automation tool (Marketo).

Lead and mentor a design team that advances AMA's Marketing and Sales goals by designing integrated campaigns that increased seasonal campaign revenue by 25% year-over-year.Responsibilities include:• Art directing and/or designing creatives for emails and A/B testing, landing pages, social media campaigns, catalogs, sales kits, brochures and direct mail. • Evaluating and rethinking creatives for existing direct marketing campaigns to increase response rate and revenue. • Elevating and strengthening the AMA brand by developing and communicating brand guidelines that create consistency across all channels.• Transforming AMA Enterprise's brand by redesigning marketing collateral that targets senior HR and L&D professionals. • Creating design systems for branded sales events that elevates brand awareness.

Designed multiple Point of Sales (POS) ads for store displays that aligned with the company’s overall brand and marketing strategy.

Responsible for implementing communications programs for AIG’s Consumer Insurance segment consisting of a broad portfolio of retirement, life insurance, and property casualty products servicing 90 million customers.PROJECT MANAGEMENT & LEADERSHIP:• Manage a team of writers and designers; established a shared resources team structure to re-distribute workloads, improve collaboration and increase turnaround time by up to two days.• Lead the integration of multiple filing systems across several business units into one, allowing teams access to essential files, updates and approvals.• Resolve roadblocks and deliver all projects according to schedule, scope and budget. MARKETING COMMUNICATIONS & BRANDING:• Partner with brand team to lead Consumer brand audit, determine the effectiveness of marketing communications and benchmark its impact on AIG’s reputation.• Enhance employee engagement by communicating collaborative successes across multiple channels; manage employee communications including email distributions and intranet updates (SharePoint CRM).• Produce marketing slicks; manage and oversee broker communication for top tier clients using Eloqua and Salesforce; analyze data and segmentation to optimize and secure 10% open rates.

• Art directed marketing materials and partnered with marketing directors and clients to define business objectives and project requirements. • Spearheaded and redesigned marketing collateral including ads, brochures, slicks, event signage, direct mail, presentations, email campaigns, and SM/web banners that raised brand awareness by 15%.• Led and executed the successful adoption of a new global brand identity in North America; rebranded essential collateral within three months with 95% of employees using new materials within Q1 of launch.• Streamlined the creative workflow and coordinated project schedules of freelance design team throughout the entire project lifecycle from initiation to execution; oversaw print production and design/print budgets.

• Designed print and digital marketing materials, sales presentations/client pitches for multi-million dollar accounts and internal communications templates to improve raise brand awareness.• Drove efforts to standardize regional marketing and communication materials and played an integral role in GfK’s branding initiatives (detailed co-brand guidelines for transitioning for newly acquired companies). • Project managed key initiatives such as creation and launch of an innovative client community site and developed/implemented brand and presentation training in North America.

Recommended and designed an appropriate layout for a biographic art history book. Eliminated art restoration costs by digitally repairing images of original artwork.

Designed K–12 educational study guides; redesigned the overall layout to ensure pertinent information is highlighted and easy to follow resulting in increased student participation.

Responsible for editorial/design edits for novels under the Atria, Free Press and Scribner imprint and designed front sales pages for reprint conversions.