Everich not only makes outdoor gear. We are out to Let the world fall in love with China.All said that "the quality of the product is life", Founder Michael Yao explained Everich’s understanding of "the quality of the product is life": "We firmly believe that quality is related to two 'life', one is the life of the consumer, one is The life of the enterprise. Only by creating a better life for consumers with quality products can we truly win the recognition and trust of the market."For a long time, China's manufacturing has been detained with a "low quality and low price" hat, and to establish a good image of China's manufacturing power, it is necessary for every enterprises to pay attention to product quality and intention to operate the brand. In 2000, Michael founded Everich with a simple mission: build the backpacks we’d use every day perfect quality.One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse we knew we’d put it through out in the field and on the water. One that simply wouldn’t break. We decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis. Today, Everich products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing redfish on the Gulf coast, or just getting together with friends in the backyard.We firmly believe"the service without after-sales service is the best service"“Let the world fall in love with China”