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With 10 years of experience in sales and marketing across the Financial Services and E-commerce sectors, my career includes roles at start-ups and MNCs. I create data-driven strategies that boost brand awareness, drive website traffic, and increase sales.Proficient in SEM, Facebook Ads, Google Ads, Google Analytics, CRM marketing and Email MarketingOutside of work, I enjoy reading books about health and wellness, and mentoring young professionals on personal financial management.Key Achievements:• Reduced cost-per-acquisition by 38% through improved campaign targeting and CRM integration• Led a multi-channel digital marketing campaign that resulted in a 16% search traffic and 32% increase in leads• Contributed to the planning and execution of an innovative video campaign that earned multiple marketing awards• Enhanced marketing ROI by 35% through advanced integration of marketing automation tools • Increased ROAS by 27% within a 6-month period through regular data-driven optimizations• Pioneered personalised marketing initiatives, driving a 180% revenue and stronger customer retention• Grew Google's product annual revenue from USD 40K to USD1.04M with scaled educational materials and workshops • Global top 5 teams that contributed over USD1M recurring annual revenue with 10% YoY growth
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Marketing ManagerMox BankHong Kong -
Senior Account Manager - Large Customer SalesGoogle Jun 2022 - May 2024Hong Kong SarLarge Customer Sales team partners closely with the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands• Manage and develop relationships with customers in the Financial Services industry, including C-level executives and media agencies • Coordinate a cast of Google teams internally to deliver excellent service and information to help our customers achieve their marketing goals• Serve as a liaison with customers regarding new… Show more Large Customer Sales team partners closely with the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands• Manage and develop relationships with customers in the Financial Services industry, including C-level executives and media agencies • Coordinate a cast of Google teams internally to deliver excellent service and information to help our customers achieve their marketing goals• Serve as a liaison with customers regarding new product launches and advertising opportunities; provide campaign updates and ensure that advertisers are satisfied• Develop cross-channel advertising strategies for clients to meet leads targets and increase brand awareness • Advise on creative and content development to maximise acquisition performance• Partner with media agencies, creative agencies, marketing, and IT teams for seamless campaigns execution• Drive campaign performance optimization across SEM, Google display network and YouTube, monitor budget allocation and recommend strategic adjustment • Provide insights from market research and industry benchmark to ensure campaigns resonate with latest digital trends Show less -
Customer Success ManagerLinkedin Jan 2021 - Jun 2022Hong Kong Sar• Guide marketers to develop impactful and engaging content that differentiates the brand in the market• Provide mentorship and guidance to junior team members, helping them develop expertise in digital marketing • Monitor client’s objective-based campaigns including targeting, implementation, optimization, reporting and proving ROI through campaign insights• Oversee landing page setup to ensure consistent brand messaging and maximize reach• Apply a consultative approach to… Show more • Guide marketers to develop impactful and engaging content that differentiates the brand in the market• Provide mentorship and guidance to junior team members, helping them develop expertise in digital marketing • Monitor client’s objective-based campaigns including targeting, implementation, optimization, reporting and proving ROI through campaign insights• Oversee landing page setup to ensure consistent brand messaging and maximize reach• Apply a consultative approach to understand customer branding and recruitment objectives and challenges • Lead initiatives that drive high product adoption rates through scaled education plans, like webinars, training, and e-book Show less -
Client Success Manager - Email & Crm MarketingEmarsys Dec 2019 - Dec 2020Hong Kong SarFocusing on E-commerce, Cosmetics and Technology clients• Equip 40 clients with marketing automation tools to boost productivity and achieve their business goals• Analyse CRM data to identify high-value segments and develop targeted messaging to drive higher lifetime value• Implement A/B testing for email and website to pinpoint drivers of revenue growth and customer engagement• Enhance email marketing campaigns, tracking metrics like open rate, click-through, conversion rates… Show more Focusing on E-commerce, Cosmetics and Technology clients• Equip 40 clients with marketing automation tools to boost productivity and achieve their business goals• Analyse CRM data to identify high-value segments and develop targeted messaging to drive higher lifetime value• Implement A/B testing for email and website to pinpoint drivers of revenue growth and customer engagement• Enhance email marketing campaigns, tracking metrics like open rate, click-through, conversion rates, and ROI to drive business growth• Map customer journeys for various audiences, identify key touchpoints to drive satisfaction and loyalty Show less -
Onboarding ManagerMeltwater Jul 2017 - Jul 2019Hong Kong• Manage key accounts who have the largest spend and growth potential by driving software usage and discover opportunities for up-sell and cross-sell (Huawei, LVMH, Hyatt, FleishmanHillard, Manulife)• Design and optimize onboarding process for various products in Hong Kong, Taiwan and China market• Analyze product usage data to identify churn risk and upsell opportunities• Advise Sales director on overall strategy for streamlining client acquisition process• Assist clients in… Show more • Manage key accounts who have the largest spend and growth potential by driving software usage and discover opportunities for up-sell and cross-sell (Huawei, LVMH, Hyatt, FleishmanHillard, Manulife)• Design and optimize onboarding process for various products in Hong Kong, Taiwan and China market• Analyze product usage data to identify churn risk and upsell opportunities• Advise Sales director on overall strategy for streamlining client acquisition process• Assist clients in developing influencer marketing strategies, leveraging analytics to pinpoint ideal influencers and report on campaign performance• Enable brands to build stronger audience connections by streamlining social media management with Meltwater’s tool for posting, scheduling, and engagement• Manage the full sales cycle including prospecting, pipeline managing, negotiating and closing deals• Monitor online and social media channels for brand mentions, trends, and industry insights• Turn media intelligence into actionable insights for product innovation and tailored brand messaging Show less -
Client Support LeadMeltwater Apr 2016 - Jun 2017Hong Kong• Manage and lead a support team of 4 for first line of support for product troubleshooting• Analyze inbound and outbound support request data via Excel, to optimize workflow and measure KPI• Create scalable solutions for 400+ accounts to drive product adoption and promote new solutions• Organize online and classroom-based trainings tailored to user’s role and business objectives• Maintain high level of product knowledge and competitors update to communicate our value and… Show more • Manage and lead a support team of 4 for first line of support for product troubleshooting• Analyze inbound and outbound support request data via Excel, to optimize workflow and measure KPI• Create scalable solutions for 400+ accounts to drive product adoption and promote new solutions• Organize online and classroom-based trainings tailored to user’s role and business objectives• Maintain high level of product knowledge and competitors update to communicate our value and differentiation of Meltwater service offering• Implement Zendesk into daily workflow Show less -
Account ManagerMeltwater Nov 2014 - Apr 2016Hong Kong• Serve as the trusted point of contact for portfolio of 100+ clients (above USD$1M value) across Greater China for software adoption, renewal and upsell• Develop consultative relationships with decision makers by quarterly business reviews and presenting ROI after adopting Meltwater solutions• Manage the full sales-cycle for cross-sell opportunities, including prospecting, pipeline managing, negotiating and closing deals to achieve monthly quota• Meet and exceed sales metrics with… Show more • Serve as the trusted point of contact for portfolio of 100+ clients (above USD$1M value) across Greater China for software adoption, renewal and upsell• Develop consultative relationships with decision makers by quarterly business reviews and presenting ROI after adopting Meltwater solutions• Manage the full sales-cycle for cross-sell opportunities, including prospecting, pipeline managing, negotiating and closing deals to achieve monthly quota• Meet and exceed sales metrics with both individual and team targets• Use data metrics to help spot at risk accounts to make proactive outreach• Maintain an accurate monthly forecast for customer retention rate Show less -
Commercial Executive, B2B MarketingSolace Global Maritime Ltd. Apr 2011 - Sep 2014United Kingdom & Hong Kong• Identify new business opportunities by cold calling, prospecting and networking• Provide pre-sales support like preparing presentations, quotations and tender document • Liaise with operations teams on service excellence and to meet project timeline• Refine the CRM database design and ensure it captures all required information like touchpoints , quotations and contracts • Follow up marketing leads from online and offline campaigns• Build and manage database of 500… Show more • Identify new business opportunities by cold calling, prospecting and networking• Provide pre-sales support like preparing presentations, quotations and tender document • Liaise with operations teams on service excellence and to meet project timeline• Refine the CRM database design and ensure it captures all required information like touchpoints , quotations and contracts • Follow up marketing leads from online and offline campaigns• Build and manage database of 500 contractors globally• Assist and onboard 20 new contractors weekly Show less
Vincy Kwong Skills
Vincy Kwong Education Details
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Upper Second Class
Frequently Asked Questions about Vincy Kwong
What company does Vincy Kwong work for?
Vincy Kwong works for Mox Bank
What is Vincy Kwong's role at the current company?
Vincy Kwong's current role is Marketing Manager.
What is Vincy Kwong's email address?
Vincy Kwong's email address is vi****@****ter.com
What is Vincy Kwong's direct phone number?
Vincy Kwong's direct phone number is +852554*****
What schools did Vincy Kwong attend?
Vincy Kwong attended Bournemouth University.
What are some of Vincy Kwong's interests?
Vincy Kwong has interest in Travelling, Swimming, Cooking, Reading.
What skills is Vincy Kwong known for?
Vincy Kwong has skills like Event Management, Management, Leadership, Social Media Marketing, Maritime Security, Marketing, Training, Project Management, Operations Management, Business Development, Market Research, Team Leadership.
Who are Vincy Kwong's colleagues?
Vincy Kwong's colleagues are Beverly Chan, Farhan Akhtar, Carol Kei, Sze Nga Wong, Eunice Tong, Jacquline W., Judy Alvarez.
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Vincy Kwong
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