Winifred Heung Email & Phone Number

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

St Peter Port, Guernsey, Gb

St Peter Port, Guernsey, Gb

• Build, test and deploy email campaigns for global and regional marketing offices using Exact Target Marketing Cloud• Strategize B2C & B2B email engagement including analyzing monthly performance and setting targets per regional office• Enhanced and improved EDM tactics with weekly A/B testing for better understanding of subscriber engagement and behavior• Ensure email best practices are being followed and compliant with CAN SPAM, CASL and global privacy standards• Assist in the development and monitoring of subscriber data extensions from CRM, to facilitate greater segmentation and personalization • Develop architect solutions for triggered communications for pre and post purchase travel

St. Peter Port, Gg

• Operate and manage various marketing functions including developing brand positioning, advertising, collateral creation, copywriting, print inventory management, eDirect Marketing, trade-show & events, incentives• Maintain user engagement on Trafalgar’s Facebook account• Prepare data summaries and sales reports as well as establish tracking standards to monitor ROI on promotions and national campaigns• Execute various consumer contests and travel agent incentives to drive additional bookings and social media followers• Contribute and participate in brochure launches, negotiations, trade shows and conferences• Train sales managers and reservation staff on time sensitive promotions, last minute deals, early payment savings, show offers and air discounts• Assist and facilitate in negotiations with Trade partner or consortia accounts and their marketing & budget agreements