Win Scott Macinnis Email & Phone Number

Burlington, ON, CA

Toronto, Canada Area

Strategic Business Development in new channel opportunities in North America for the Nutraceutical, Cosmeceutical & OTC categories,

Toronto, Canada Area

Strategic Consulting, including business plan & sales strategy development.

Recruited to expand the nutritional contract manufacturing business across North America as the company embarked on a business expansion program with the opening of a dedicated manufacturing facility for nutritional products.Challenged by a major delay in the proposed opening date of the new manufacturing facility while continuing to source and establish a.

Elevated the Canadian nutritional business from $2 million to $22 million and a leader capturing an unprecedented 65% market share.Grew the client base from 15 to 65 active clients dealing with all major Canadian accounts.Instrumental in planning and executing an increase in manufacturing capacity at the Calgary facility operating at 24/7 after the.

Held the following 4 progressively responsible

Drove market share in the branded OTC product lines including Actifed/Sudafed and Polysporin into double digit growth as tracked by Nielsen.Identified and played a key contract negotiation role to secure Brokers in Newfoundland and Halifax.Recruited, trained, and developed a 5 person part-time merchandising team tasked with boosting awareness in new areas.

Considerably increased sales in key accounts including Shoppers Drug Mart and Wholesalers Oversaw co-op advertising, planograms, business reviews and new product launches.

Sold baby care, first aid, cough, and cold products directly into Retail Pharmacy stores, negotiating the buying and in-store promotions & local advertising with the Pharmacist or the front store buyer.Consistently achieved or exceeded sales quotas for that individual GTA territory.

Produced outstanding results in marketing cardiac and anti-arthritic pharmaceuticals to physicians and surgeons throughout the GTA.

Bachelor Of Arts, History & Liberal Arts

Strong proponent of continuing education. Completed numerous Xerox, sales , negotiation and sales leadership courses.

High School, General

Activities and Societies: Football, Hockey & Track & Field