Strategic Business Development in new channel opportunities in North America for the Nutraceutical, Cosmeceutical & OTC categories,

Strategic Consulting, including business plan & sales strategy development.

Recruited to expand the nutritional contract manufacturing business across North America as the company embarked on a business expansion program with the opening of a dedicated manufacturing facility for nutritional products.Challenged by a major delay in the proposed opening date of the new manufacturing facility while continuing to source and establish a Canadian and U.S. client base.Devised a unique marketing/business development plan with a two step process: Canada first and the… Show more Recruited to expand the nutritional contract manufacturing business across North America as the company embarked on a business expansion program with the opening of a dedicated manufacturing facility for nutritional products.Challenged by a major delay in the proposed opening date of the new manufacturing facility while continuing to source and establish a Canadian and U.S. client base.Devised a unique marketing/business development plan with a two step process: Canada first and the U.S. second; focusing on capturing 5 key accounts including Jamieson. All 5 accounts were secured in 2008Propelled revenue from $1 million to a forecasted $3 million in 2008 for contract manufacturing at the new plant.Working to penetrate the U.S. market despite the dollar parity, uncovering opportunities, attending trade shows, and meeting with key decision makers. Forecasted to generate $1 million USD in 2008.Increased the limited brand recognition in the nutritional industry bringing exposure back to Accucaps as a major viable force in this competitive business sector.Accompanied potential and existing clients during visits/audits to the manufacturing plant(s) and assisted with the administration process. Show less

Elevated the Canadian nutritional business from $2 million to $22 million and a leader capturing an unprecedented 65% market share.Grew the client base from 15 to 65 active clients dealing with all major Canadian accounts.Instrumental in planning and executing an increase in manufacturing capacity at the Calgary facility operating at 24/7 after the increase in sales.Stimulated national media and industry awareness by actively promoting the company through a variety of mediums… Show more Elevated the Canadian nutritional business from $2 million to $22 million and a leader capturing an unprecedented 65% market share.Grew the client base from 15 to 65 active clients dealing with all major Canadian accounts.Instrumental in planning and executing an increase in manufacturing capacity at the Calgary facility operating at 24/7 after the increase in sales.Stimulated national media and industry awareness by actively promoting the company through a variety of mediums including frequent attendance at trade shows.Initially inherited a diverse product portfolio encompassing OTC, pharmaceuticals, cosmaceuticals, and paint balls divesting all except for nutritional products.Overcame considerable challenges as the Canadian operation became a satellite division in 2003. Rationalized the Canadian sales convincing client that their orders would be fulfilled. Show less

Held the following 4 progressively responsible

Drove market share in the branded OTC product lines including Actifed/Sudafed and Polysporin into double digit growth as tracked by Nielsen.Identified and played a key contract negotiation role to secure Brokers in Newfoundland and Halifax.Recruited, trained, and developed a 5 person part-time merchandising team tasked with boosting awareness in new areas and instituting the planogram.Directed 2 Key Account Managers; Sales Representatives, and 2 Brokers, generating $10… Show more Drove market share in the branded OTC product lines including Actifed/Sudafed and Polysporin into double digit growth as tracked by Nielsen.Identified and played a key contract negotiation role to secure Brokers in Newfoundland and Halifax.Recruited, trained, and developed a 5 person part-time merchandising team tasked with boosting awareness in new areas and instituting the planogram.Directed 2 Key Account Managers; Sales Representatives, and 2 Brokers, generating $10 million.Won the Sales Manager and Territory Manager of the Year awards. Show less

Considerably increased sales in key accounts including Shoppers Drug Mart and Wholesalers Oversaw co-op advertising, planograms, business reviews and new product launches.

Sold baby care, first aid, cough, and cold products directly into Retail Pharmacy stores, negotiating the buying and in-store promotions & local advertising with the Pharmacist or the front store buyer.Consistently achieved or exceeded sales quotas for that individual GTA territory.

Produced outstanding results in marketing cardiac and anti-arthritic pharmaceuticals to physicians and surgeons throughout the GTA.