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Seeing our team work with ~$50M in paid advertising at Blue Meta, one thing is clear:Traditional marketing tactics can no longer keep pace with the changing nature of the online marketplace. Successful brands of tomorrow leverage technology and strategic insight to test faster, learn faster, and grow faster — with efficiency and profitability in mind.At Blue Meta, we share the tools and strategies that power successful eCommerce and apparel brands. Our proven growth frameworks support every stage — from high-growth startups (0 to 85k sales in 30 days with a new brand) to established industry leaders (19x to 38x ROAS.)Companies wanting to overhaul their marketing strategies face distinct challenges, such as:❌ Uncertainty about what works best online (is it Google, Meta, SEO, content or paid ads)❌ Rising customer acquisition costs across all channels❌ Should you hire someone internally or work with an agencyHigh-growth apparel and footwear brands encounter issues like:🚩 Decreasing ROAS as ad spend increases🚩 Declining overall profitability while scaling topline revenue🚩 Struggles with developing in-house expertise to keep up with growth goalsOur team of media buying, customer acquisition, and CRO experts have refined our growth frameworks through years of experience growing brands like Vionic, Oofos, Taft Clothing, and MizMooz. Tactics and growth hacks get you started but don't scale well. We provide time-tested strategies and systemic solutions to help you achieve sustainable, profitable growth.More Than a Performance Marketing Agency. At Blue Meta, we:✅ Position you as the preeminent brand in the eyes of your ideal buyers✅ Optimize your marketing foundations to maximize every conversion✅ Increase your AOV and convert more customers profitably at scale, which means higher ROAS✅ Build nurturing systems to increase return purchases and retention, which means lower MER✅ Engineer growth programs to increase profitability as you scale revenueImagine partnering with an agency that assists with:👉 Creative Performance👉 Media Buying👉 Conversion Rate Optimization👉 Measurement and ReportingOur approach, the Graduated Scaling Method, is streamlined and field-tested with over $50 million in ad spend:1️⃣ Strategic Positioning2️⃣ Launch Foundation3️⃣ Profitable Acquisition4️⃣ Maximum Retention5️⃣ Scaling with ProfitTogether, we’ll design a strategic plan and execute it with you from A to Z to unlock explosive (and profitable) growth for your brands.Ready to Build a Profitable Growth Program? 👉 Book a call with me
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Director Of Strategy & PartnershipsBlue Meta May 2024 - PresentLangley, British Columbia, CaWant to navigate the ever-evolving eCommerce landscape? 🚀Let's talk about Blue Meta. In the DTC eCommerce game, things are changing fast. Everything's talking dta-driven this, data-driven that. But here's the twist: Blue Meta marries data with creativity. The result? Unmatched growth for our clients. 📈Heard of the Graduated Scaling Method? That's us. It's our secret sauce, blending growth strategies, data-driven decisions, and creativity. ROI? Through the roof. Now let's break it down:High-growth ecom brands, you're facing:❌ Rising costs of acquisition❌ Decreasing margin with increasing competition❌ Constantly changing platform rules and requirementsEstablished brands, you're grappling with: ❗Scaling with more profitability❗Keping up with ever-increasing targets ❗Venturing into new markets and verticalsOur team? A mix of media buying pros, growth hackers, conversion optimizers, and creative geniuses. Brands we've vibed with? Vionic, Oofos, Taft and more. 🌟Short-term tactics in ecommerce? They're like sugar rushes. Sweet, but short-lived. At Blue Meta? We're the whole meal, ensuring you're set for now and the future.Here's what we bring to the table:✅ Powerful metric dashboards that drive insights and actions✅ Media buying that's all about eCommerce and maximizing AOV✅ Gradudated Scaling Method workshops - get your team up to speed✅ Fresh takes on old challenges✅ Connections to the ecommerce brand elitesOur playbook?1️⃣ Positioning. Putting your brand above the rest2️⃣ Launch Foundation. Preparing you maximum conversion3️⃣ Profitable Acquisition. 2x-5x your ROAS at the top of the funnel 4️⃣ Maximized Retention. Maximize your LTV and profitablity at the bottom of the funnel5️⃣ BlitzScaling. Scale your revenue while maining profitEndgame? With Blue Meta, you're looking at explosive growth, loyal buyers, and a clear path forward.Ready to level up your ecommerce game? 🚀Hit us up for a free growth chat. -
Director Of Strategy & PartnershipsFiber Tribe May 2024 - Present -
Partner Development ManagerXero Jun 2022 - May 2024Te Aro, Wellington, NzXero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place. -
Sales Manager | Sales OperationsWealth Builders Institute Nov 2021 - Apr 2022Las Vegas, Nevada, Us◆ Lead the company’s 10-person sales team making strategic and tactical decisions on pricing, personnel, and sales processes◆ Generated $2mm in revenue for Q1 2022, exceeding quota by 67% by developing talent quickly and implementing processes to improve sales efficiency. As a result, revenue grew by 100% month over month in a six month's span◆ Built the first team of sales development reps, which increased sales pipeline by 25%◆ Established systems and tracking processes to improve performance and grow sales pipeline◆ Collaborated with Customer Success and Marketing to provide the best solutions for customer retention -
Account ExecutiveBreakthrough Feb 2021 - Nov 2021Santa Monica, California, Us◆ Quickly ramped in new role by achieving quota within the first two quarters, exceeding the next seller by 50% in closed revenue◆ Managed the entire sales cycle from prospecting, presenting to closing◆ Partnered with SDRs to identify target customer personas, resulting in increased booking rates◆ Nurtured new sales opportunities through networking and referrals◆ Presented products to prospective clients◆ Negotiated agreements and kept records of sales and CRM data -
Sales Development ManagerBreakthrough Jul 2017 - Feb 2021Santa Monica, California, Us◆ Recruited, trained and led a team of SDRs responsible for qualifying inbound and outbound leads to drive a predictable pipeline of opportunities◆ Supported sales team in doubling revenue in an 18 month span through increased quality appointments◆ Created, established and monitored a best in class SDR reporting infrastructure, leveraging Salesforce and sales efficiency tools (Salesloft, Chilipiper, Calendly) to actively oversee team’s performance and KPIs◆ Conducted performance reviews with each team member on a monthly, quarterly and annual basisIdentified and made recommendations for the improvement of sales openings, call dialog, metrics, goals, sales processes, efficiency, productivity, and lead management to achieve optimal results◆ Worked cross functionally with Marketing leadership to ensure MQL to SQL targets are attained -
FounderMarket Command Feb 2015 - Jan 2020Philadelphia, Pennsylvania, UsWe build automated and predictable systems that deliver highly qualified prospects to growing businesses using artificial intelligence and machine learning. Using our proprietary 5-step system, we help you build authority, celebrity and expertise with your clients so you become the #1 choice. The result is predictable and scalable growth for your business. Advantages of our system: - guaranteed minimum lead count- built-in followup system to turn leads into conversations and qualified appointments- advanced behavioral and demographical targeting so you get only the most qualified buyers -
Productivity Strategist, Certified CoachLessdoing Jan 2015 - Oct 2015LessDoing helps "the Overwhelmed to Become more Effective”. Time-starved entrepreneurs, executives and high performers learn to reclaim their time and energy with optimization, automation and outsourcing. 1,000s of people in all industries have learned how to reclaim their time, so they can live more with LessDoing. We train and coach on the topics of Personal and Organizational Productivity, Health and Wellness, Entrepreneurship, and Biohacking Human Performance.Win is a certified LessDoing coach specializing in:- Member Enrollment and Coaching- Sales and Marketing Automation- Automation and Outsourcing- Email and Digital Marketing Strategies
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Customer Success ManagerMysky Crm May 2013 - Dec 2014MySky developed Customer Relationship Management software and services for niche markets. My role and responsibilities included: - Social media marketing to generate leads and engagement- New business and niche market development- Customer education and enrollment- Customer and market research- Sales and marketing
Win Nguyen Skills
Win Nguyen Education Details
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University Of The Fraser ValleyBusiness Administration
Frequently Asked Questions about Win Nguyen
What company does Win Nguyen work for?
Win Nguyen works for Blue Meta
What is Win Nguyen's role at the current company?
Win Nguyen's current role is Growth @ Blue Meta.
What is Win Nguyen's email address?
Win Nguyen's email address is wi****@****ail.com
What is Win Nguyen's direct phone number?
Win Nguyen's direct phone number is +130242*****
What schools did Win Nguyen attend?
Win Nguyen attended University Of The Fraser Valley.
What are some of Win Nguyen's interests?
Win Nguyen has interest in Technology, Outdoor Activities, Lean Startups, Business Models, Software Technology, Consumer Technology, Health, Children, Startup Advice And Strategy, Vancouver.
What skills is Win Nguyen known for?
Win Nguyen has skills like Marketing, Social Media, Market Research, Social Media Marketing, Public Speaking, Start Ups, Social Networking, Leadership, Seo, Digital Marketing, Business Development, Google Adwords.
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