Winnie Awa Email & Phone Number

Award-winning entrepreneur and textured hair expert, Winnie is known for founding Carra and Carra Labs, an AI-driven hair health platform disrupting the status quo in the £90bn hair care industry. Winnie has 15 years experience of leading innovative consumer-tech platforms for world-renowned companies like Net-a-Porter, ASOS, LVMH and EY. After seeing first hand how the textured hair customer wasn’t being served, she was determined to make a change. She initially launched cult platform Antidote Street (as seen on Vogue, Dazed, Refinery29, Harper's Bazaar, Cosmopolitan, Glamour, etc). In running this, she had the front row seat to the biggest challenges facing customers with textured hair and thus Carra and Carra Labs was born. Winnie was awarded the ‘Women in Innovation UK’ in 2022 and shortlisted for the Sunday Times Beauty Disruptor award in 2022. She is also a regular Glamour Beauty Power List and Women’s Health Beauty Awards judge. ABOUT CARRACarra is an AI-driven hair care personalisation platform for Textured Hair. We combine the power of experts, data and community to provide truly relevant routines, guidance and product recommendations.→ LEARN MORE: www.carra.coABOUT CARRA LABSCarra Labs is where in-depth Textured Hair domain knowledge meets machine intelligence. With 10 million data points (and growing), our award-winning Textured Hair Engine™ has indexed the world's textured hair data into actionable insights to revolutionise innovation in haircare. We partner with world-leading brands to build culturally innovative products that work. → LEARN MORE: www.carra.co/labs