Award-winning entrepreneur and textured hair expert, Winnie is known for founding Carra and Carra Labs, an AI-driven hair health platform disrupting the status quo in the £90bn hair care industry. Winnie has 15 years experience of leading innovative consumer-tech platforms for world-renowned companies like Net-a-Porter, ASOS, LVMH and EY. After seeing first hand how the textured hair customer wasn’t being served, she was determined to make a change. She initially launched cult platform Antidote Street (as seen on Vogue, Dazed, Refinery29, Harper's Bazaar, Cosmopolitan, Glamour, etc). In running this, she had the front row seat to the biggest challenges facing customers with textured hair and thus Carra and Carra Labs was born. Winnie was awarded the ‘Women in Innovation UK’ in 2022 and shortlisted for the Sunday Times Beauty Disruptor award in 2022. She is also a regular Glamour Beauty Power List and Women’s Health Beauty Awards judge. ABOUT CARRACarra is an AI-driven hair care personalisation platform for Textured Hair. We combine the power of experts, data and community to provide truly relevant routines, guidance and product recommendations.→ LEARN MORE: www.carra.coABOUT CARRA LABSCarra Labs is where in-depth Textured Hair domain knowledge meets machine intelligence. With 10 million data points (and growing), our award-winning Textured Hair Engine™ has indexed the world's textured hair data into actionable insights to revolutionise innovation in haircare. We partner with world-leading brands to build culturally innovative products that work. → LEARN MORE: www.carra.co/labs
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Founder And CeoCarraLondon, Gb -
Founder & CeoCarra Jul 2020 - PresentLondonCarra is a hyper-personalisation platform bringing together expert advice and machine learning to offer custom routines, product and ingredient recommendations all tailored to individual hair textures and concerns. Carra is powered by its proprietary and unique Textured Haircare Engine™ with over 10 million data points.- WomenInInnovation Award 2022- Microsoft For Startups FoundersHub 2022- Sunday Times Beauty Disruptor Shortlist 2020 -
Diversity, Equity & Inclusion (Dei) Co-ChairBritish Beauty Council Sep 2023 - Present -
Innovateuk MentorInnovate Uk Ktn Mar 2023 - Present -
Founder & CeoAntidote Street Jan 2015 - PresentLondon, United KingdomAntidote Street is a global beauty marketplace for the multi-cultural woman. We curate the world’s best brands for afro and multi-textured hair -
PartnerAndverv Mar 2018 - PresentLondon, United KingdomandVerv is a London based contemporary womenswear brand -
Digital Product Management ConsultingLvmh Mar 2018 - Mar 2019Collaboration | Focus | Value -
Technical Platform LeadAsos.Com Nov 2013 - Apr 2018 -
Strategic & Technical Programme ManagerNet-A-Porter May 2012 - Nov 2013 -
Senior Technology ConsultantErnst & Young Aug 2007 - Apr 2012 -
Software TesterIbm Business Consulting Services Jul 2005 - Aug 2006A test specialist on the IBM CLS Project, a foreign exchange settlement system to eliminate settlement risk for over half the world’s foreign exchange payment instructions.
Winnie Awa Education Details
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Management And Information Technology
Frequently Asked Questions about Winnie Awa
What company does Winnie Awa work for?
Winnie Awa works for Carra
What is Winnie Awa's role at the current company?
Winnie Awa's current role is Founder and CEO.
What schools did Winnie Awa attend?
Winnie Awa attended Stanford University Graduate School Of Business, The University Of Manchester.
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Winnie Awa
United Kingdom -
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Winnie Awa
With God, All Things Are Possible. Dream Big, But Work Hard Is A Motto I Believe Wholeheartedly In.Columbia, Pa
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