In my capacity as (volunteer) Chief Group Operations for The Red Collective, I oversee the operational aspects of the programs under our care. Some of my tasks include but are not limited to :- solicit, engage and screen potential vendors for donations and/or contributions to our cause and beneficiaries- maintain and nurture relationships with vendors/ donors, fellow volunteers, and beneficiaries- plan and operationalize program mechanics in close consultation with all stakeholders including vendors/ donors, volunteers, and beneficiaries- ensure smooth runnings of operations including but not limited to setting out procedures, explaining and clarifying areas of confusion and ensuring all parties adhere to said procedures- direct hands-on involvement on the ground from the collection of contributions from vendors/ donors to distribution to recipients- external communications/advocacy activities including branding, positioning, and content development.

In this capacity, I am responsible for all disciplines of Marketing that will aid the business achieve its objectives. These includes identification of business growth segments, Go To Market strategies, External Relations and field marketing activities. They require close collaboration with management team across the country and Asia Pacific region for effective development, driving vision to execution in identified market segments. Other key responsibilities include but not limited to : - Architect, lead and execute Lead Generation programs with Sales Teams(including Channels) across their market segments & Accounts - Collaborate and work with multiple internal stakeholders on campaign execution, deliverables and outcome reporting (effectiveness, ROI etc) - Work closely with larger marketing functional teams (Product, Digital, Programs, Market Insights, Operations etc) to ensure alignment of Go-To-Market Strategies & Programs in their specific functions. - Render marketing support to the Sales and extended organization in the area of Customer advocacy, Client References, Client Experiences and more.

- Facilitate and conduct modules within the Diploma in Integrated Events Management program, Republic Polytechnic. From time to time, participate in crafting of module content and examination question setting. Accolades & achievements: “Best Mentor 2015” Award. (I do not have official assigned ‘mentees’ but have mentored many students during in our regular touchpoints on an unofficial basis.)- Ad-Hoc process facilitation and training stints - Training topics are largely soft skills such as Stress Management & Awareness-Centred Meditation. Companies I have worked with included REACH, PODEX and Wings.

* Marketing Programs Planning management and execution (C-Suite Audience, Mid-Market Territories, Services & Software )* End-to-end integrated marketing Communications * Country Team Lead with overall team responsibility for the Demand Program team(Field Marketing) in Singapore* Demand Programs Lead for Industry Solutions in ASEAN * Marketing Strategy & Planning for Growth Markets region( ANZ, ASEAN, Greater China, Korea, Central Europe, Middle East & Africa, Latin America)

Mirth Holdings designs and produces maternity and breastfeeding fashions and accessories for wholesale and distribution to the Singapore market. My role encompasses product design, raw material procurement, manufacturing outsourcing, channel management, advertising & marketing, event management, supply chain management, finance & administration, and consultancy to retailers including product and customer service training.

Responsible for planning and executing marketing activities for the company’s Global Supply Management software and consultancy services in 6 countries including Singapore, Malaysia, The Philippines, Thailand, Indonesia and Australia. Key projects include: • Planned and executed South-East Asia’s inaugural sourcing, SEASource 2003. Attracted almost 200 attendees, increased Sales’ pipeline and expedited USD500 000 of sales. • Manage USD100 000 budget for South-East Asia and Australia.• Lead generation activities via Direct mailers and telemarketing. • Planned, organized and executed events, training seminars and speaking opportunities aimed at generating awareness and customer acquisition.

1.Regional Marketing Specialist (1999 – 2001) Managed and executed integrated marketing campaigns for the training and education business of SAP Asia Pacific (13 countries). Key achievements include: • Generated €80M annual revenues through successful marketing of new services and products to key customers such as Petronas (Malaysia), Siam City Cement (Thailand), IIIT (India), NUS (Singapore) and other companies in Asia• Saved more than $500,000 for company by introducing new medium for information delivery to customers in Asia Pacific• Generated revenues worth 15 times investment at marketing events. Total leads valued at more than S$20 million.• Managed $250,000 creative budget for 13 Asia Pacific countries for launch of SAP’s new Virtual Classroom training tool• Jointly developed over 50 SAP Training systems for SAP Virtual Classroom on Interwise platforms for distribution in Singapore, Australia and Japan.• Re-engineered customer-acquisition processes with introduction of new communication medium, shortening turnaround time from 2 weeks to 2 days.• Led team of four to manage and run inaugural exhibition program for Training & Education during SAP annual conference. Planned content, seminars, product displays and live product demonstrations for over 2,500 delegates2. Regional Marketing Executive (1997-1998), Marketing Assistant (1995 – 1996) Key responsibilities and achievements include • Field Country Operations (Malaysia, India) . As an interim Marketing Manager in Malaysia, achieved savings of RM60 000 in marketing costs via an internal audit of marketing commitments. • A & P : Piloted telemarketing campaign for post-events leads qualification, resulting in higher yeild per attendee. • Internet/Intranet : Strategized and formulated internal user campaign which increased usage of intraget from 32% to 75%, created organisation's intranet site with SAP R/3 KM module across the ASEAN region.