Winnie J. Email & Phone Number

New York, NY, US

New York City Metropolitan Area

Designed and executed an organic brand campaign across owned social channels to increase master brand awareness, achieving highest monthly engagement rates on Instagram and LinkedIn. Conducted market analysis and individualized user journeys to inform in-product brand experiences.

New York, United States

Founded BOLD, an experimental fashion startup that designs garments for young creatives. Piloted in-depth consumer research studies, conducted competitor analysis, and facilitated iterative design testing to inform brand and go-to-market strategies.

Boston, Massachusetts, United States

Developed strategies to brand communications, spaces, and experiences for major hospitality clients. Conducted market analysis on the hospitality industry with focus on wellness in the post-pandemic era.

New Haven County, Connecticut, United States

Published for WKnd, SciTech, and Mag’s 2021 Wallace Prize Issue

Working with start-ups and developing Tsai CITY ventures in areas of UI/UX design, and brand creation. Conducting market analysis and designing brand and product strategies for ventures across various stages of development.

New Haven, Connecticut, United States

New Haven, Connecticut, United States

New Haven, Connecticut, United States

Supporting the Development Director in the internal and external operations of the Yale Debate Association. Specific role focused on expanding social media presence for the YDA and designing graphics and posting weekly content on Instagram.

New Haven, Connecticut, United States

- Created digital renderings to visually tell the story of the memorial project- Researched, drafted, and organized grant proposals to secure project funding- Managed Instagram account for Diary Disks and redesigned On Memory’s working website- Defined and tracked the progress for both short-term and long-term objectives - Worked with the On Memory team to.

West Haven, Connecticut, United States

Elementary school substitute teacher for K-4 math enrichment. Developed targeted lesson plans for individualized student learning. Worked in small groups and one-on-one sessions to help students gain confidence in foundational math skills.

Connecticut, United States

Member of the Connecticut State Officer team of DECA, a global not-for-profit career and technical student organization preparing emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, and management. - Managed Connecticut DECA's social networks and executed marketing strategies that increased followings and engagement rate by.

New Haven, Connecticut, United States

Student summer intern for Yale's faculty IT department (FASIT). Assisted senior IT specialists in device troubleshooting, performed computer imaging, and provided on-campus tech installations.