Designed and executed an organic brand campaign across owned social channels to increase master brand awareness, achieving highest monthly engagement rates on Instagram and LinkedIn. Conducted market analysis and individualized user journeys to inform in-product brand experiences.

Founded BOLD, an experimental fashion startup that designs garments for young creatives. Piloted in-depth consumer research studies, conducted competitor analysis, and facilitated iterative design testing to inform brand and go-to-market strategies.

Developed strategies to brand communications, spaces, and experiences for major hospitality clients. Conducted market analysis on the hospitality industry with focus on wellness in the post-pandemic era.

Published for WKnd, SciTech, and Mag’s 2021 Wallace Prize Issue

Working with start-ups and developing Tsai CITY ventures in areas of UI/UX design, and brand creation. Conducting market analysis and designing brand and product strategies for ventures across various stages of development.

Supporting the Development Director in the internal and external operations of the Yale Debate Association. Specific role focused on expanding social media presence for the YDA and designing graphics and posting weekly content on Instagram.

- Created digital renderings to visually tell the story of the memorial project- Researched, drafted, and organized grant proposals to secure project funding- Managed Instagram account for Diary Disks and redesigned On Memory’s working website- Defined and tracked the progress for both short-term and long-term objectives - Worked with the On Memory team to draft and edit extensive outlines and descriptions of the progress, direction, and future of the memorial project

Elementary school substitute teacher for K-4 math enrichment. Developed targeted lesson plans for individualized student learning. Worked in small groups and one-on-one sessions to help students gain confidence in foundational math skills.

Member of the Connecticut State Officer team of DECA, a global not-for-profit career and technical student organization preparing emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, and management. - Managed Connecticut DECA's social networks and executed marketing strategies that increased followings and engagement rate by 500% in 6 months- Monitored online presence of Connecticut DECA to ensure quality engagement with users and strengthened state-wide chapter connectivity- Attended intensive officer training camps led by former National DECA alumni - Organized the annual Fall and Spring State conferences: delivering speeches in front of 1,500+ club members with opening introductions and closing award presentations, led professional development workshops for students at the Fall Conference, and coordinated social media updates for all programs of the organization

Student summer intern for Yale's faculty IT department (FASIT). Assisted senior IT specialists in device troubleshooting, performed computer imaging, and provided on-campus tech installations.