Pernod Ricard is the no. 1 wine & spirit company in Asia, no. 2 globally, and is no. 1 in luxury drinks in travel retail in Asia.The portfolio:- Martell cognac & brandies- Chivas Regal, Ballantine's, Royal Salute, The Glenlivet, Jameson, Malts...etc- Perrier-Jouet and Mumm Champagne- Absolut Vodka- Malibu, Kahlua, Jose Cuervo, Beefeater, Havana Club - Jacob's Creek and wine portfolio-... plus local priorities brands

Director of Scotch platform for Asia Pac, covering Luxury, Super Deluxe and Deluxe category. Portfolio included well-known Scotch brands: - Johnnie Walker- Premier- Windsor- Dimple- J&B- Old Parr- Singleton

Similar to the way of working of venture capital fund, P&L responsibility for a portfolio of innovations, each up to first 5 yrs of launch. Led and drove development of new categories, new brands and new opportunities for core bands, covering Korea, China, Taiwan, Hong Kong and SE Asia. Portfolio included Johnnie Walker, J&B, Windsor, Dimple, Singleton, Smirnoff, Ciroc, Baileys, and local white spirits. Championed Scotch and luxury/ super deluxe category from AsiaCreated Johnnie Walker Gold Reserve, Johnnie Walker King George V, Johnnie Walker Premier, Windsor 21, Benmore, Dimple 18, Singleton, Smirnoff Jajanamu....etc.

Pillsbury in China, covering Haggen Dazas and Pillsbury frozen food business there. with a marketing team of 24 local talents, from marketing managers, brand managers, marketing executives and regional marketing, across different regions in China. One of the very few leading marketers who have extensive China experience and based there since 1995, covering marketing/ brand management of portfolio of brands, fully integrated marketing program from ATL to BTL, for International and local priority brands. Extensive experience from creating new brands from scratch, adaptation of international brands, to rapid expansion via M&As.

Championed marketing and brand management for Beverage Business Unit for Nestle in ChinaOne of the few fast-tracked marketers relocated to China to start China headquarter in Beijing. Manage a portfolio of Beverage brands for Nestle, also recruited, trained and grew the first marketing team in China for Nestle. The very first group of marketers based in China for MNCs