Winnie Xiu Email and Phone Number
I am currently a Retail Management Master student at McGill University. My past career experience has afforded me deep insights into customer behavior and effective marketing strategies within the pharmaceutical and CPG industries. Working at Kantar and VMLY&R, I gained a profound understanding of the critical role of customer feedback and data in generating business value. My involvement in new product research and go-to-market strategies for renowned brands such as Nongfu Spring, Danone, and Sanofi has honed my skills in digital marketing and strategic account management. At LemonBox, my efforts in leveraging data to refine consumer acquisition strategies for new product lines significantly boosted eCommerce sales growth while reducing acquisition costs.I am passionate about using technology and innovation to optimize customer experiences in the retail sector, with a particular interest in the pharmaceutical and CPG industries. In my spare time, I enjoy gym workouts, meditation, and pursuing a certification as a nutritional coach. If you're interested in discussing retail strategies or health and wellness trends, I'd be thrilled to connect!Feel free to connect with me: wei.xiu@mail.mcgill.ca
Sanofi
View- Website:
- sanofi.com
- Employees:
- 79369
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Brand Marketing CoopSanofi May 2024 - PresentLaval, Quebec, Canada- Supported go-to-market strategy for brands, executing marketing campaigns including events, HCP collaboration, and influencer marketing initiatives for multiple brands in the company portfolio- Assisted in the development of new product launches, providing clear guidelines and briefs for effective execution- Supported the development of marketing materials in including print, digital & retail channels like SDM, Pharmaprix- Analyzed seasonal sales trend and competitive data using AC Nielson insights to drive strategic decision
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Growth Marketing ManagerLemonbox Oct 2021 - Jul 2023- Led the eCommerce digital marketing strategies & product management, resulting in $4.5M+ sales and doubling of market share in 2022 with competitive ROI performance and conversion rate- Evaluated new consumer acquisition strategy, and collaborated with the product and design department for new product portfolio in order to enhance consumer experience, launched the “Oral Beauty” and “Age Pack” supplement lines- Communicated and worked proactively with key business partners including investors, platform managers and vendors like creative agencies to maintain company image and marketing strategies- Identified consumer needs and ensured product-market fit by using data analysis and consumer insight to conduct data for customer journey optimization and brand position -
Digital Marketing ExecutiveLemonbox Dec 2020 - Oct 2021Shanghai, China
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Account ExecutiveVmly&R (Ma) Dec 2019 - Nov 2020- Identified clients’ (Nutricia, Danone) needs during COVID-19 era and proposed new strategies to achieve clients KPIs; organized live conference events to promote product sales, resulting in 8,000+ participants- Managed and developed marketing content and accounts by working with various stakeholders in the agency, which led to an increase of 4,000+ followers- Support initiatives to develop and communicate key sales tools such as new promotional resources, product guidance for doctors, and resources around key events & activities -
Qualitative Researcher InternKantar Jul 2019 - Oct 2019- Conducted marketing research for manufacturing companies on new yogurt and RTD coffee launches through focus groups, online surveys, and expert interviews- Partnered with Nielsen for an enhanced analysis backed by comprehensive data -
Project ManagementVestlink Incubator Jul 2018 - Dec 2018Seattle, Washington, United States- Coordinated and planned a program for startup founders to acquire fundamental knowledge and connections in their early stage, including 7 lessons and guest speakers from top Venture Capital- Ensured project execution and oversaw recruitment process, which resulted in 50 registrations for the program, surpassing an objective of 15 participants in a 3 week-period
Winnie Xiu Education Details
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Retail Management -
Communication And Media Studies
Frequently Asked Questions about Winnie Xiu
What company does Winnie Xiu work for?
Winnie Xiu works for Sanofi
What is Winnie Xiu's role at the current company?
Winnie Xiu's current role is 4 Years in Digital Marketing | Marketing driven Sales Growth | CPG, Retail& Healthcare | Master of Retail Management @ McGill | Marketing @ University of Washington.
What schools did Winnie Xiu attend?
Winnie Xiu attended Mcgill University - Desautels Faculty Of Management, University Of Washington.
Who are Winnie Xiu's colleagues?
Winnie Xiu's colleagues are Ismail Meşe, Robert Barker, Jasser Ziadi, Daniela Bezerra, Eleonore Brunat, Luiz Gustavo Balbino De Oliveira, Aldo Enriquez Castillo.
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Winnie Xiu
Burnaby, Bc1gmail.com
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