- Lead branding, packaging design, and product development for clients, such as Uni, Haus Labs by Lady Gaga, and HVMN Ketone IQ, as well as emerging startups, ensuring cohesive brand experiences across all touchpoints.- Collaborate with clients and vendors to bring innovative packaging solutions to life, from concept through to production, maintaining design integrity and sustainability goals.- Develop strategic content and visual assets for digital platforms, working closely with developers to enhance user experience across websites and social media channels.- Provide creative direction and design leadership for startup brands, helping them establish their brand identity and positioning in the market.- Manage the end-to-end design process for both established and emerging brands, driving creative vision while aligning with business objectives.

- Designed and implemented product and packaging design, ensuring seamless collaboration with manufacturing partners and maintaining design integrity.- Executed visual merchandising design, collaborating with vendors to bring concepts to fruition and enhance in-store product presentation.- Developed and implemented a content strategy for social media platforms, including the creation of templates and regular posting to engage the audience and strengthen brand presence.- Led ideation sessions for upcoming products and packaging, contributing to innovative concepts aligned with market trends.- Designed and delivered website assets, collaborating closely with developers to bring the digital experience to life.

At Massive Assembly, we help brands craft moving visual identities & delightful brands that meet the audience everywhere they go.

At Givelify, I’ve led design projects from inception to execution by working closely with research and content teams, execs, and stakeholders. Products I’ve worked on include:Reports & Data Exports for Givelify Analytic Studio (Donation management system, Web App /SaaS/B2B):
- Redesigned Reports & Data Exports for GAS- Led a comprehensive overhaul of the user experience, focusing on data access, simplifying the flow, and optimizing the core experience for giving partners.Giving Tuesday (the biggest giving event of the year):
- Spearheaded the design of Giving Tuesday event materials, leading to a boost in donations compared to the previous year.- Led all tasks related to the product experience and design for the event’s landing page, tool kit, and trending cause (giving tool) on the mobile app.- Designed emails to giving partners, app cues, and social media promotions to enhance adoption.Splash Screen & Thank You Flow for Mobile Giving App (Digital giving platform, Mobile App / B2C):
- Led the design and direction for pre- and post-giving experiences on the mobile app, overcoming technical challenges with innovative in-app animations.- Directed and designed Lottie file animations for the giving app, collaborating closely with engineers to overcome technical challenges.Rebrand:- Facilitated the rebrand project, working with a talented team of designers and engineers. The rebrand project includes redesigning the brand identity, establishing a new design system, and improving the product experience and interface for the Givelify Giving App and Givelify Analytic Studio.

- Collaborated directly with award-winning creative director Marc Atlan, specializing in fashion and beauty industry projects for clients like H&M, Hourglass, and Uni Product.-Worked on diverse projects including brand development, identity design, packaging design, print materials, campaigns, web design, environmental design, events, and installations.- Contributed to the design direction of projects spanning various mediums, ensuring a cohesive and impactful brand presence across multiple touchpoints.

- Collaborated with creative and visual merchandising teams to design and develop displays, gondolas, assortments, display graphics, and in-store visuals.- Reviewed renderings, planograms, and prototypes to align with marketing strategy, ensuring consistent brand representation.- Conceptualized and developed future visual merchandising displays, contributing to the brand's overall visual identity.

Branding, packaging design, photography art direction, and social media marketing for THINK FEEL SHOP, a lifestyle brand aiming to have beautiful products for the mind and eyes of babies from the first day.

- Contributed to the design across core products, specializing in iconography and creating company-wide branding and design guidelines.- Implemented new components for Google Material Design, ensuring consistency and coherence across the design system.

- Led the rebrand and redesign of interfaces for websites and mobile apps, resulting in an increase in user engagement.- Developed onboarding experiences for Passpoint secure hotspot services webapp, improving user satisfaction.

- Worked directly with Marc Atlan on projects that included brand development, identity, packaging, prints, campaigns, web design, environmental design, events, and installations, specializing in the fashion and beauty industry.The design studio's roster of clients features Comme des Garçons, Helmut Lang, Tom Ford, Yves Saint Laurent, Prada Beauty, Marc Jacobs, Maison Martin Margiela, A.P.C., David Beckham, H&M, and Christian Dior.