Winnie Ang 洪儀璇 Email and Phone Number

In collaboration with our agency, Transmission, we won the #MarketingExcellenceAwards 2024 B2B Marketing, for the social media work to ‘Make Business Entertaining’, by bringing the human lens to B2B content

Award: FY23 Q3 APAC Rockstar, FY23 Q4 ASEAN Business Support Award

Promoted to oversee the full Asia field and partner marketing operations, partnering closely with AVP, RVPs, and sales and partner team to create pipeline within ABX and named accounts.

As part of the Sitecore field marketing team in Asia, I manage all regional campaigns and programs; partnering closely with global/corporate marketing, sales, SDR and partner team to generate demand and awareness for Sitecore and its suite of products. Awards: 2020 December Sitecore Global Values Rockstar - Push Boundaries2021 H1 Global Field and Partner Marketing Team Award Winner

As part of the Hootsuite field marketing team in the APAC region, I manage all regional campaigns, webinars, and live and virtual events, ensuring that the projects and tactics are properly resourced and budgeted for and delivered in a timely manner, ultimately generating pipeline and leads for the region. Key achievements: Project managed over 10 global and regional campaigns that generated over 10,000+ influenced MQLs in 2018, led and organised over 30 events—achieving 289% increase in influenced marketing pipeline from 2017Awards:Q3 2018 #GSD Award (#GetShitDone) - Awarded to the team member who is always driving things forward, finds a better way, is reliable and responsive.Q4 2018 Team Choice Award - Awarded to the team member voted for being the best team member in the quarter.

HTL is one of the world’s leading sofa manufacturers with a presence in over 50 countries. Domicil, one of the top 20 luxury brands in Germany, was acquired by HTL in 2000 as their first step into retail. The company later developed two retail concepts (HomesToLife and Sofa Outlet) with the intention of targeting different segments in the Southeast Asia market.As retail was a new segment for the business, my focus from the get-go was to influence HTL's internal departments (e.g. sales, product development, visual merchandising) into adopting a retail-centric perspective. I also worked closely with our design agency to curate/conceptualise integrated marketing campaigns for each brand. As the lead of a team of 3, we managed the marketing calendar which included various ATT, TTL and BTL activities.Key projects: Launched three HomesToLife and two Sofa Outlet stores in 2015, created brand assets for each brand from scratch with detailed A&P plans (across digital, PR, in-store etc.), planned and managed large scale co-branded events with The Hour Glass (for the world's largest Hublot pop-up store) and Mini Cooper (for The Clubman product launch)

Spearheading the marketing function for both the commercial and retail segment, I managed and worked with various partners (e.g. Mitsubishi, Daikin etc.) to create unique branding and marketing tactics to drive brand awareness and sales. Key projects: Commercial event with LG hosting 200 customers, securing A&P sponsorship from partners, celebrity endorsement with NoonTalk Media featuring Desmond Koh

Reporting directly to the director of sales and marketing for retail, I was responsible for creating brand awareness for the business's newest segment and finding ways to manage customer database. Key projects: Location-based advertising to create brand awareness and increase leads, CRM, co-branded marketing activities with brands like Mitsubishi, Daikin, LG, and Samsung, and quarterly roadshows

Bronx Design Centre (BDC) is the first startup in Asia to offer footwear design programs with a built-in Original Design Manufacturer (ODM) hub facility and physical site. A creative platform where high quality prototyping, small volume facilities deliver end-to-end support—from sourcing to designing to manufacturing.As the only marketing person on the team, I was responsible for all branding and marketing initiatives including brand expansion, managing partners, course development and events management.Key projects: BDC official launch with Minister Teo Ser Luck gracing the ceremony, strategic collaboration with partners such as Ocean Butterflies, Raffles Design Institute etc., and managing the footwear association network in Asia

As the startup's first hire, my primary role revolved around public relations and developing online and offline marketing assets. The role expanded to include managing industry and education partners as well as government agencies such as Spring Singapore and Economic Development Board.Key projects: Zalora & Bronx Design Centre Footwear Design Competition, BDC media kit and website, and securing startup grants and funding