Winnie Kruse
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Winnie Kruse Email & Phone Number

COO at SPORT 24
Location: Skanderborg, Central Denmark Region, Denmark 10 work roles 2 schools
1 work email found @privat.dk LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Current company
Role
COO
Location
Skanderborg, Central Denmark Region, Denmark
Company size

Who is Winnie Kruse? Overview

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Quick answer

Winnie Kruse is listed as COO at SPORT 24, a with 517 employees, based in Skanderborg, Central Denmark Region, Denmark. AeroLeads shows a work email signal at privat.dk and a matched LinkedIn profile for Winnie Kruse.

Winnie Kruse previously worked as Board Member at Plantetorvet.Dk and Head Of E-commerce at Dsv Prime Cargo A/S. Winnie Kruse holds Part 1: Aros Board — Board Education from Erhvervsakademi Aarhus | Business Academy Aarhus.

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Email format at SPORT 24

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*@privat.dk
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Profile bio

About Winnie Kruse

With 15+ years of experience within change management, supply chain and leadership working as COO, Logistics Manager and Head of Logistics, I bring a natural approach for employee development, business optimization and warehouse automation. EMPATIC LEADERSHIP AND BUSINESS STRATEGY People make my world go round and I believe, that people are the key to any success! Throughout my career my motivation for leadership and employee development has only increased. I work for people and I bring myself into everyday management within every team I manage. Thriving seeing people develop and grow, I have a natural way of leading people in the right direction, keeping up motivation and setting common goals for the interest of the individual team member as well as the organization. With a commercial mindset I see and understand the business as a whole and I am highly motivated by creating and developing business strategy and processes, a competent decision maker as well as I master to create and maintain impact and value throughout the organization. PROCES OPTIMIZATION AND WAREHOUSE AUTOMATIONWith a continuous, curious outlook, I'm an experienced logistics, operations and e-commerce responsible. With a demonstrated history of creating and optimizing various processes from warehouse and distribution set-ups, store replenishment to customer service set-up's and warehouse automation. I seek to improve various processes within the organization, creating value and success for both customers and company. I tend to thrive with new challenges and am skilled in areas of Negotiation, Supply Chain Management, Operations Management, Strategic Sourcing and Change Management and I therefore bring a strong experience within logistics and warehouse automation, as well as strategy, finance, optimization, and negotiation.

Listed skills include Logistics, Supply Chain Management, Operations Management, Logistics Management, and 14 others.

Current workplace

Winnie Kruse's current company

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SPORT 24
Sport 24
COO
Skanderborg, DK
Website
Employees
517
AeroLeads page
10 roles · 29 years

Winnie Kruse work experience

A career timeline built from the work history available for this profile.

Board Member

Current

Randers Municipality, Central Denmark Region, Denmark

As Board Member in Plantetorvet.dk I bring my experience and focus within Supply Chain, Logistics and optimization in generel, with the following core responsibilities and tasks:* Counselling with in my focus areas* Optimization and strategic lift within all areas of the companyThe vision of Plantetorvet.dk is to ease the way to a beautiful and inspirational garden with quality plants and flowers delivered directly to the doorstep. Back in 2003 Plantetorvet.dk was the first in Denmark to offer digital sales of plants and flowers to the Danish customers.

Jan 2024 - Present

Coo

Current

Silkeborg, Midtjylland, Danmark

As COO I have the overall responsibility for Supply Chain Management and Logistics in SPORT24 with the following areas of responsibilities and tasks:• Overall responsible for the 20.000m2 Logistics Centre, including facility and daily operation• Strategic development of SPORT24 in regards of logistics, SCM and delivery set-up's• Daily management and employee development (apr. 80 FTE's)• Overall responsible for distribution and supplier contracts including negotiation, renewals, prioritization, and terminations • Ensure the terminals competitiveness and continuous readiness Selected results:• Successful relocation and migration of six warehouse locations in to 20.000 m2 auto store facility, including planning and execution of the relocation without any disturbance to customers• Uniting different work cultures from six locations and setting up a new fully aligned work culture within the team and employees • Optimization, process, cost, and performance improving of the warehouse • Enhanced employee job satisfaction within the relocated warehouse team• Participation in the Steering group for implementation of our new ERP system

Apr 2022 - Present

Head Of E-Commerce

Kolding Area, Denmark

As Head of E-commerce I had the overall responsibility for the e-commerce location with automated warehouse solutions, the customer service department as well as the following areas of responsibilities and tasks:• Overall responsible for a terminal of 24.000 square meters, handling about 1,5million outbound shipments per year, including strategy, staff, budget and customer relations• Negotiation, renewals, prioritization and terminations within distribution, customers and supplier contracts • Automation setups and ensuring profitability of the investment (e.g. AutoStore and Kardex)Selected results:• Improved the profitability of the terminal significantly• Successful crisis management during the Corona pandemic and lockdown during a continuous and unprecedented massive work pressure• Optimization and improving the cut-off time for customers (at no extra cost to either us or our customers)• Developed a new and sustainable web packaging concept, which were copied under the auspices of DSV (following the acquisition of Prime Cargo in December ’20)• Enhanced customer communication, with the result of both praise from customers and increased job satisfaction among the employees

Aug 2019 - Mar 2022

Head Of Logistics

As Head of Logistics I had the overall responsibility for all aspects of logistics in SILVAN, covering from replenishment system and 3PL warehouse set-up to import from Far East and E-commerce logistics. Including the following areas of responsibilities:• Responsible for the replenishment set-up handling the centralized goods ordering for all 44 stores, central warehouse and webshop warehouse• Import from Far East and the US (air and sea), apr. 800 TEU per year.• Freight agreements for both colli, pallet and crane deliveriesSelected results:• Unifying three different teams (holding very different tasks) into a strong Logistics Department, with the best well-being score at the company head office• Reducing the delivery time to web-customers from 3-5 days to 1-2 days within a period of three months• Development of focus area/problem visibility tool for colleagues in Purchasing department for use in e.g. annual negotiations with the goods suppliers etc.

Oct 2017 - Aug 2019

Logistics Manager

Århus Area, Denmark

As Logistics Manager I was responsible for the optimization, maintenance and operations of the overall logistics regarding both BAUHAUS Denmark, BAUHAUS Norway, BAUHAUS Iceland, hereunder the following areas of responsibilities and tasks: • Sparring partner for Procurement in relation to optimization of logistics processes for ‘standard’ and drop shipment suppliers as well as input in connection with annual negotiations etc.• Education of Goods Reception Managers regarding CMR legislation and NSAB rules• Freight agreements, herunder Import from Far East and the US to both Denmark, Norway andIceland• Package, pallet and crane deliveries for support of both department stores, central warehouse and e-commerce• Logistics platform Iceland• Distribution set-up's in Denmark, Norway and IcelandSelected results:• Part of project group: ‘BAUHAUS Omni-Channel’ and ‘BAUHAUS and B2B ofthe future’, with responsibility for developing the logistics set-up’s to supportthe projects• Minimizing logistics costs already within the 3rd month of employment• Describtion, development and implementation of the warehouse and delivery set-upfor both DK and NO webshops• Improving Trustpilot score in only a short time.• Implementing a new set-up and routines regarding the handling of import containers, resulting in reduction of rent, optimization of cash flow and a better overview for purchase department

May 2013 - Sep 2017

Team Leader - Logistics Dept.

As Team Lead of the Logistics department I had the following responsibilities and taks:• Daily responsible for the operation of 3PL setup• Freight agreement responsible• Responsible for the handling and processing of claims • Coordination of campaign orders• Ongoing process optimizationExamples of results:• Developing a new return handling system in collaboration with IT department• Optimization of the claims set-up, which resulted in the time spent on thisbeing more than halved• Developing of new booking procedures for incoming orders• Creating guidelines for improving cooperation with colleagues in procurement• Various process optimizations

Jan 2008 - Apr 2013

Forwarder

Dsv

Horsens

Jun 2004 - Dec 2007

Forwarder

Dhl

Skanderborg

Sep 2002 - May 2004

Logistics Assistant

Brande

1998 - 2001 ~3 yrs
Team & coworkers

Colleagues at SPORT 24

Other employees you can reach at sport24.dk. View company contacts for 517 employees →

2 education records

Winnie Kruse education

Education record

Herning Handelsskole
FAQ

Frequently asked questions about Winnie Kruse

Quick answers generated from the profile data available on this page.

What company does Winnie Kruse work for?

Winnie Kruse works for SPORT 24.

What is Winnie Kruse's role at SPORT 24?

Winnie Kruse is listed as COO at SPORT 24.

What is Winnie Kruse's email address?

AeroLeads has found 1 work email signal at @privat.dk for Winnie Kruse at SPORT 24.

Where is Winnie Kruse based?

Winnie Kruse is based in Skanderborg, Central Denmark Region, Denmark while working with SPORT 24.

What companies has Winnie Kruse worked for?

Winnie Kruse has worked for Sport 24, Plantetorvet.Dk, Dsv Prime Cargo A/S, Silvan, and Bauhaus.

Who are Winnie Kruse's colleagues at SPORT 24?

Winnie Kruse's colleagues at SPORT 24 include Frederik Rasmussen, Jacob Kjøge, Marie Bech Helman Frederiksen, Emil Simonsen, and Camille Jørgensen.

How can I contact Winnie Kruse?

You can use AeroLeads to view verified contact signals for Winnie Kruse at SPORT 24, including work email, phone, and LinkedIn data when available.

What schools did Winnie Kruse attend?

Winnie Kruse holds Part 1: Aros Board — Board Education from Erhvervsakademi Aarhus | Business Academy Aarhus.

What skills is Winnie Kruse known for?

Winnie Kruse is listed with skills including Logistics, Supply Chain Management, Operations Management, Logistics Management, Shipping, International Logistics, Freight Forwarding, and Transportation.

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